Academic Medicine recently published an infographic describing how to write a more engaging research paper by approaching it as an opportunity to tell a story via the introduction, discussion, and conclusion.
The infographic is explicit that the methods and results must remain accurate and clear, but also suggests that approaching the paper as a story can enhance it by making the paper 'understandable, compelling, and memorable."
The infographic details how a story might be told in specific portions of the paper including describing why the issue matters in the introduction and what what might be the next story to be told in the conclusion.
Lingard, L., & Watling, C. (2016). It's a Story, Not a Study: Writing an Effective Research Paper. Academic Medicine, 91(12), e12.