Irina Alyoshina

State University of Management
Department of Marketing

Ryazansky prosp. 99, suite A-303
Moscow, 109542 Russia

Tel: (095) 377-1629
Fax: (095) 174-6281
Home Tel: (095) 300-0564
E-mail: ialyoshina@mail.ru

During the 1994-1995 academic year, Irina Alyoshina was a visiting research professor at The George Washington University, affiliated with the Research Program in Social and Organizational Learning. Her stay in the USA was supported by the Junior Faculty Development Program, which is funded by the U.S.Department of State’s Bureau of Educational and Cultural Affairs. Her mentor at GW was Professor Paul Swiercz. She received her MBA from the State Academy of Management in 1983 and her PhD in 1992 in strategic management and economics. She is currently employed at the University as an associate professor of Marketing and teaches Marketing, Public Relations and Consumer Behavior. She is also a deputy chair of the Marketing Department for scientific research. In former years she worked at the Academy as an assistant professor and scientific researcher.

She is an author of more than 90 publications, including:

Public Relations for Managers. M.: Akmos, 2006, 2004, 2003, 2002. – 480 pp.
Consumer Behavior. M.: Economist, 2006. – 525 pp.
Marketing for Managers. M.: Fair-Press, 2003. – 456 pp
Consumer Behavior. M.: Fair-Press, 1999, 2000. – 384
Public Relations for Managers and Мarketers. M.: Gnom-Press, 1997. – 256 pp.
Irina’s basic papers, proceedings and teaching materials (http://ialyoshina.narod.ru/papers-met.htm )
Global Markets, Culture and Innovations./ Kapital Strany, 27.09.2011, http://www.kapital-rus.ru/index.php/articles/article/191807

Marketing for Marketers, or Individual Educational Trajectory.//Vestnik Universiteta, 2011, N2, p 165-167

Marketing: Cross-Cultural Problems and Opportunities. / Contemporary management, problems, hypothesis, research. V3, p.2. M.: High School of Economics, 2011, pp 94-103

Cross-cultural Factors for Nano-Innovations’ Marketing// Vestnik Universiteta, 2010, N24, pp. 137-143

Open Innovations: Cross-Cultural Factors in an Age of Globalization.// Innovations, 2011, N7, pp. 30-35

Globalization of Markets, Nano-industry and Russian Nano-products’ Promotional Strategy (in co-authorship, Alshan Alyoshin).//Marketing in Russia and Abroad, 2010, N3, pp 104-115

Nano-innovations’ Marketing: Problems and Opportunities.// Marketing, 2010, N6, pp 27-41 (in co-authorship, Alshan Alyoshin)

Internet-Economy and Marketing./ Modernization of Economy and Management Development, IX IFEAMA Conference, October 1-2, 2008, Moscow, 194 pp, pp 3-9

Globalization As a Challenge for Вusiness Education: Are We Ready for Reforms? In “Achieving Competitive Advantage Through Managing Global Resources”. GBATA Ninth Conference, Refereed Proceedings, Taipei, Taiwan, July 3 – 7, 2007, ISBN: 1-932917-03-9, pp.17-23.

English-language Сourse Teaching at Russian University; Direct Professor’s Experience. In “Management and Technology in the Global Economy; Nurturing Innovations and National Heritage”, GBATA, Refereed Proceedings, June 27-July 1, 2006, USA, pp. 5 – 9. ISBN 1-932917-02-0 www.gbata.com
Problems and Perspectives of Standardization of Higher Professional Education./ Problems for State Educational Standard Development for Marketing Specialty. St Petersburg, 2005, pp. 128-138

Global University Promotion. Marketing-Vestnic Universiteta (Herald of University), 2001, N1. p 5-15
You pay as you study. (Poisk, 23.02.2000, p.4. ; www.poisknews.ru) .
Public Relations. (Learning Program, Moscow : SUM, 1999, 11 pages).
University and Marketing. Vestnic Universiteta (Herald of University), 1999, N 1, SUM, pp. 78-85.
Corporate Image: Strategic Aspects. (Marketing in Russia and Abroad, 1998, N 1, pp. 44-50).
Basics of Marketing. (Learning Program. Moscow, SAM, 1996, 20 pages).
Postindustrial Society and International Business Communications. (Professionals for Cooperation, 1997, v.1, pp. 204-221). =
Russian Business Culture in an Age of Globalization. (“Economics, Ethics, and Ethnicity”, 7th International Conference on Socio-Economics. Washington, DC, April 7-9, p.3, 1995).
Russia’s Business Education Development. (Eleventh Annual Research Forum Washington Consortium of Business Schools, Howard University, April 22, pp. 27-28).
Postindustrial Society: Managerial Perspective. (Modernization of Economy and Management Reform. Moscow, SAM, 1996, pp. 22-24).
The Basics of Marketing. (Moscow, SAM, 1996, 20 p).
Corporate Image: Strategic Aspect. (Management in Russia and Abroad, Moscow, 1998, N.1).