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Social engineering - the art of exploiting human psychology, rather than technical hacking techniques, to gain access to buildings, systems, or data.

Cyber attackers manipulate victims (targets) into making poor choices that enables direct and indirect criminal activity

Social Engineering attacks are conducted using various methods. The general process involves an attacker sending messages or otherwise contacting potential victims. Once the attacker has established contact, either directly with a victim responding or indirectly when a victim clicks a link or downloads an attachment, they steal user information such as account credentials, personal information, and funds. In some cases the attacker installs malware on the victims device to steal data as well as use the device to launch attacks against others.

Phishing

Phishing is a very simple and useful tool in an attacker’s arsenal. Phishing can lead to the exposure of sensitive information such as usernames, passwords, PII (personally identifiable information), and credit card information. So what is Phishing? It is at method used to obtain sensitive information from a victim that leverages social engineering and communications technologies that people use every day. There are various methods of phishing, with the most common being email, vishing (voice phishing), and smshing (text phishing). These methods can be blanket attempts that rely on quantity instead of quality (often called campaigns) or they can be very carefully crafted attacks with very specific targets (spear phishing and whaling). Luckily, identifying and defeating these attacks can be simple if you know what to look out for.

Social Engineering

Email Phishing

Email is the hacker’s go-to for most phishing attacks; people wouldn’t think twice about receiving an email. Often phishing emails will contain a malicious link, a malware attachment, or directly ask for sensitive information. In order to trick victims, these emails are crafted to appear from a big company, such as FedEx, Apple, or even from inside your own organization. Attackers use look-a-like or spoof emails to convince the target the email is legitimate. This can lead to compromised systems and/or exposed personal information, which can lead to further exposure of friends, family, and the victim’s organization.

Defeating Email Phishing:

  • Is the company logo/banner/design slightly off?
  • Would this person/company normally be sending you an email?
  • Should they already have the information they are asking for?
  • Never open unsolicited attachments
  • Legitimate Companies should never ask sensitive information through email
  • Use other methods to confirm the communication

Vishing

Voice phishing is growing in popularity and just like other types of phishing, vishing can be automated making it a dangerous tool. Attack examples include an “FBI” automated message, “IRS” tax refund/payment notification, or as a call from your local home improvement company. When attackers get on the line with their target they present a well thought out and engaging backstory to hook their victims. Impersonation is used in most vishing calls; attackers will impersonate IT staff, management in your company, and HR to appear official.

Defeating Vishing:

  • Ask the caller to provide information only you and they would know to ensure the caller’s identity
  • Never give sensitive information over the phone
  • If the call is suspicious, contact someone close to the individual, or through other means
  • Offer to call the individual back at the number in your staff/corporate directory, or at the number listed on the legitimate website

Smishing

Smishing sends texts to the targets phone in hopes of them clicking a malicious link, downloading malware, or returning sensitive information. Texts follow email phishing outlines and can be identified similarly. Many victims fall for smishing because they are unaware of the tactic and more trusting of texts. Don’t trust it more just because it’s a text message.

Defeating Smshing

  • Never provide sensitive information over text message
  • Would this person/company normally be sending you a text or make direct requests?
  • Use alternative methods to confirm the communication is actually from the real person.
  • Avoid following random links
  • If you are unsure, reach out to your security team, or the communicating company
  • Do not call the number that texted you

Spear-phishing, Whaling & Campaigns

Most individuals come into contact with phishing campaigns. The goal of campaigns are to reach as many people as possible and hope for a hit. Whereas, spear phishing and whaling are techniques aimed at selected groups of individuals and executives. These are well planned, crafted, and executed, and shouldn’t be taken lightly. They aim to compromise victims with privileged access to systems, accounts, and resources. Victims typically don’t have the time to review these carefully crafted emails highly specific to the target and fall for the trap.

Defeating Spear-phishing and Whaling

  • Report suspicious emails looking for information to security
  • Verify communication with the contact through other methods
  • Attackers often impersonate colleagues, friends, and family
  • Always assume you’re a target
  • Opt for face to face meetings for confirmation of requests when possible (online or in person)

Pretexting

Pretexting is a more focused form of social engineering where attackers use detailed and convincing backstories to gain access to systems or information. This method often involves impersonating someone in a position of authority or a trusted entity to manipulate victims.

Defeating Pretexting:

  • Avoid forwarding requests to subordinates and others asking them to 'take care of this' as this may convey legitimacy to the fraudulent request.
  • Confirm any backstory by contacting the relevant person or office directly.
  • Be suspicious of anyone asking for credentials, financial information, or access to systems.
  • Verify the legitimacy of requests, whether they involve money transfers, accessing login portals, or providing sensitive information.
  • Would this person/company normally be sending you a text or making direct requests?
  • Use alternative methods to confirm the communication is actually from the real person.

For more information [external link to Crowdstrike.com content]


This post is presented by the GW IT Cybersecurity Risk and Assurance team.

#CyberSecureGW is a shared responsibility, so if you see something, say something. Report suspicious digital activities, including phishing emails, to abuse[@]gwu.edu. 


IT Support Questions? For IT support, please contact the Information Technology Support Center at 202-994-GWIT (4948), ithelp@gwu.edu, or visit ithelp.gwu.edu

The following Infographic highlights 6 Phishing Red Flags. These tips will assist you in identifying malicious messages.

GW Information Technology Logo
6 Phishing Red Flags
1 - URGENT OR THREATENING LANGUAGE
Phishing attempts often create a sense of urgency or use threatening
language to prompt immediate action.  Phases like

This post is presented by the GW IT Cybersecurity Risk and Assurance team.

#SecuringGW is a shared responsibility, so if you see something, say something. Report suspicious digital activities, including phishing emails, to abuse[@]gwu.edu.


IT Support Questions? For IT support, please contact the Information Technology Support Center at 202-994-GWIT (4948), ithelp@gwu.edu, or visit ithelp.gwu.edu

GW Cyber Risk - One Minute Read

The FTC provides information concerning fake text messages you might receive. We have included excerpts of the content below as well as a link to the full article. The article describes the problem, provides examples, as well as offers tips on actions you can take if you receive fraudulent texts. Our bottom-line advice, validate text messages prior to taking actions they request using one or more of the following:

  • Pause and think before replying or following links. Even 'urgent' shipping notices can wait a few minutes.
  • Check you order history on merchants' websites. You have alternative means to check on order shipping status.
  • Review order confirmations and shipping updates in email messages to cross reference order messages.
  • Contact the sender, whether it is your boss or someone else, through a trusted method to verify they were the author and confirm details.

How to Recognize and Report Spam Text Messages - FTC Article

Excerpted from: https://consumer.ftc.gov/articles/how-recognize-and-report-spam-text-messages#what_to_do

If you have a cell phone, you probably use it dozens of times a day to text people you know. But have you ever gotten a text message from an unknown sender? It could be a scammer trying to steal your personal and financial information. Here’s how to handle and report unwanted text messages.

fraudulent SMS text example

Spam Text Messages and Phishing

Scammers send fake text messages to trick you into giving them your personal information — things like your password, account number, or Social Security number. If they get that information, they could gain access to your email, bank, or other accounts. Or they could sell your information to other scammers.

Scammers often try to get you to click on links in text messages by promising you something. Scammers might

  • promise free prizesgift cards, or coupons — but they’re not real
  • offer you a low or no interest credit card — but there’s no deal and probably no card
  • promise to help you pay off your student loans — but they won’t

Scammers also send fake messages that say they have information about your account or a transaction. Scammers might

  • say they’ve noticed some suspicious activity on your account — but they haven’t
  • claim there’s a problem with your payment information — but there isn’t
  • send you a fake invoice and tell you to contact them if you didn’t authorize the purchase — but it’s a scam
  • send you a package delivery notification— but it’s fake

The messages might ask you to give some personal information — like how much money you make, how much you owe, or your bank account, credit card, or Social Security number — to claim your gift or pursue the offer. Or they might tell you to click on a link to learn more about the issue. Some links might take you to a spoofed website that looks real but isn’t. If you log in, the scammers then might steal your username and password.

For more information and the full article please visit the FTC website https://consumer.ftc.gov/articles/how-recognize-and-report-spam-text-messages.


This post is presented by the GW IT Cybersecurity Risk and Assurance team.

#SecuringGW is a shared responsibility, so if you see something, say something. Report suspicious digital activities, including phishing emails, to abuse[@]gwu.edu. 


IT Support Questions? For IT support, please contact the Information Technology Support Center at 202-994-GWIT (4948), ithelp@gwu.edu, or visit ithelp.gwu.edu

Phishing -- one of the oldest pain points in cybersecurity. Also known as pre-texting, phishing continues to wreak havoc quietly and is as significant a threat as ever.

Despite often being overlooked, phishing has been a mainstay in the cybersecurity threat landscape for decades. In fact, 44 percent of cyberattacks in 2024 featured phishing or pre-texting, while 85 percent of US organizations experienced a successful phishing attack last year alone. That means that phishing is one of the most dangerous “action varieties” to an organization’s cybersecurity health. As a result, the need for proper anti-phishing hygiene and best practices is an absolute must.

With that in mind, here are a few quick best practices and tips to help you recognize and deal with phishing threats.

Know the Red Flags: Emails

Phishers are masters of making their content and interactions appealing. From content design, layout to language, it can be difficult to discern whether the content is genuine or a potential threat, which is why it is so important to know the red flags.

  • Awkward and unusual formatting
  • Overly explicit call-outs to click a hyperlink or open an attachment
  • Strange requests concerning an account, system, or application changes with no prior awareness
  • Requests for personally identifiable information or your login and password
  • Subject lines that create a sense of urgency

These are all hallmarks that the content you received could potentially be a phishing attempt and indicate that it should be handled with caution. Most organizations will communicate multiple times and well in advance of any application transitions, and they will provide websites and other supporting materials and contact information for more details.

All suspicious emails can be sent to GW IT Security at abuse@gwu.edu, and questions about the content or requests in an email can be verified with the GW IT Support Center at 202-994-4948.

Verify the Source

Phishing can occur in a variety of ways. In addition to email, phishers ply their craft through phone calls, text messages, sometimes regular mail. Often, phishers will try to impersonate someone you may already know -- such as a colleague, service provider, relative, or friend to trick you into believing their message is trustworthy.

Don’t fall for it. If you sense that something about an email, phone call, or text message may be out of place or unusual, try to confirm whether the content is authentic and safe. If not, immediately break off communication and flag the incident through the proper channels (at GW, this is forwarding the message to abuse@gwu.edu).

Vishing and Other Phishing Offshoots

Greater awareness about phishing has spawned more diverse phishing efforts beyond traditional email scams.Phishers have adapted, expanding their techniques to target unsuspecting individuals through different mediums.

Voice Phishing (Vishing): With the increase of advanced technologies, vishing or voice phishing is the most popular modality for hackers. Cybercriminals pretend to be the part of organizations such as healthcare providers or insurance companies in order to extort information.

Protecting Yourself from Vishing: Like most other social engineering attacks such as email phishing, vishing also lies solely on deception. Any message that seeks to ask you questions that you feel might compromise your personal details whether its email, telephone call or a chat you should disengage from the conversation immediately.

Read more about Phishing


If you think you may have been a victim of a phishing attack at GW, contact the IT Support Center by phone at 202-994-4948. IT Support Center staff can assist in locking your accounts and guiding you through a password reset, if needed. If you feel you might have been phished on a personal account, contact your provider immediately through a verified number and request that your accounts be reset/locked because your access may be compromised.

For more information on GW IT Security, please visit our security website: https://it.gwu.edu/gw-information-security.


IT Support Questions? For IT support, please contact the Information Technology Support Center at 202-994-GWIT (4948), ithelp@gwu.edu, or visit our website at https://it.gwu.edu. For self-help resources and answers to frequently asked questions, please visit the GWiz knowledge base at https://go.gwu.edu/GWiz.


Original blog content provided by The National Cyber Security Alliance, modified and posted with permission.

Phishing diagram
From Wombat Security

Phishing

Phishing is a very simple and useful tool in an attacker’s arsenal. Phishing can lead to the exposure of sensitive information such as usernames, passwords, PII (personally identifiable information), and credit card information. So what is Phishing? It is at method used to obtain sensitive information from a victim that leverages social engineering and communications technologies that normal people use every day. There are various methods of phishing, with the most common being email, vishing (voice phishing), and smshing (text phishing). These methods can be blanket attempts that rely on quantity instead of quality (often called campaigns) or they can be very carefully crafted attacks with very specific targets (spear phishing and whaling). Luckily, identifying and defeating these attacks can be simple if you know what to look out for.

Email Phishing

Email is the hacker’s go-to for most phishing attacks; people wouldn’t think twice about receiving an email. Often times phishing emails will contain a malicious link, a malware attachment, or directly ask for sensitive information. In order to trick victims, these emails are crafted to appear from a big company, such as FedEx, Apple, or even from inside your own organization. Attackers use look-a-like or spoof emails to convince the target the email is legitimate. This can lead to compromised systems and/or exposed personal information, which can lead to further exposure of friends, family, and the victim’s organization.

Defeating Email Phishing:

  • Is the company logo/banner/design slightly off?
  • Would this person/company normally be sending you an email?
  • Should they already have the information they are asking for?
  • Never open unsolicited attachments
  • Legitimate Companies should never ask sensitive information through email
  • Use other methods to confirm the communication

Vishing

Voice phishing is growing in popularity and just like other types of phishing, vishing can be automated making it a dangerous tool. Attack examples include an “FBI” automated message, “IRS” tax refund/payment notification, or as a call from your local home improvement company. When attackers get on the line with their target they present a well thought out and engaging backstory to hook their victims. Impersonation is used in most vishing calls; attackers will impersonate IT staff, management in your company, and HR to appear official.

Defeating Vishing:

  • Ask the caller to provide information only you and they would know to ensure the caller’s identity
  • Never give sensitive information over the phone
  • If the call is suspicious, contact someone close to the individual, or through other means
  • Offer to call the individual back at the number in your staff/corporate directory, or at the number listed on the legitimate website

       

Smshing

Smishing sends texts to the targets phone in hopes of them clicking a malicious link, downloading malware, or returning sensitive information. Texts follow email phishing outlines and can be identified similarly. Many victims fall for smishing because they are unaware of the tactic and more trusting of texts. Don’t trust it more just because it’s a text message.

Defeating Smshing

  • Never provide sensitive information over text message
  • Avoid following random links
  • If you are unsure, reach out to your security team, or the communicating company
  • Do not call the number that texted you

Spear-phishing, Whaling & Campaigns

Most individuals come into contact with phishing campaigns. The goal of campaigns are to reach as many people as possible and hope for a hit. Whereas, spear phishing and whaling are techniques aimed at selected groups of individuals and executives. These are well planned, crafted, and executed, and shouldn’t be taken lightly. They aim to compromise victims with privileged access to systems, accounts, and resources. Victims typically don’t have the time to review these carefully crafted emails highly specific to the target and fall for the trap.

Defeating Spear-phishing and Whaling

  • Report suspicious emails looking for information to security
  • Verify communication with the contact through other methods
  • Attackers often impersonate colleagues, friends, and family
  • Always assume you’re a target
  • Opt for face to face meetings when possible (online or in person)

What is Social Engineering?

We frequently hear about cyber-attacks on organizations using highly technical and sophisticated methods, involving malware and vulnerabilities that most people don’t understand. However, what we don’t typically hear about is how the attacker got in. According to Verizon’s Data Breach Investigation Report, in 2019, a third of all data breaches involved social engineering attacks to include phishing, pretexting, and a variety of other social engineering methods.

Social Engineering involves gaining the trust of unsuspecting users via manipulation or trickery, in order to gain unauthorized system access, credentials, or commit fraud. Attackers will attempt to take advantage of a multitude of psychological traits such as carelessness, curiosity, empathy, complacency, and most frequently ignorance.

Why does it Matter?

Social Engineering attacks are more common than you might think and odds are that you will encounter one yourself in some form or another. Failing to recognize a social engineering attack could range from a minor inconvenience to a life changing event. Compromise from such an attack could lead to needing a password reset to having a bank account drained of funds, or could even be the launching point for the next massive data breach that makes headlines worldwide.

For example, the 2020 Twitter hack, which affected numerous high-profile accounts, resulted from a social engineering attack targeting employees. Similarly, the 2020 SolarWinds breach, one of the most significant cyber-espionage campaigns, involved social engineering tactics used against employees to gain access to critical infrastructure.

Social Engineering is a large threat to the safety of not just large organizations, but also the individual.

Social Engineering Life Cycle Image

Social Engineering Life Cycle

Much like software development and risk management, many cyber-attacks follow a lifecycle approach; with a continuing cycle of input and output constantly improving the process. Social engineering is no different and even has a few lifecycle models dedicated to it. In its simplest form however, the Social engineering lifecycle follows four basic phases: Investigation, Hook, Play, and Exit.

The Investigation phase is when an attacker performs their recon. They might choose their targets based on position within an organization, ease of access, or they might choose a wide range of targets just to see what sticks. After choosing a target they will use public information to learn as much as possible. Sources such as social media, company websites, and other profiles provide a wealth of information for attackers to use.

The Hook phase involves the initial interaction with the target; ranging from email to in person contact. During the hook, the attackers focus is on spinning a web of lies to manipulate victims at their will.

During the Play phase an attacker gains a stronger foothold and carries out the attack. Depending on their goals, they will begin disrupting or stealing sensitive and valuable data.

The Exit phase points to the end of the lifecycle. The Social Engineer will attempt to remove all traces of their presence and bring an end to their charade. Everything the attacker has gained or learned during the process is then used during a new attack cycle to more effectively con another victim.

Social Engineering and unaware users provide a vast attack surface that can be easily taken advantage of.  Meaning that you need to do everything you can to be prepared for and protect yourself from the conmen of the internet age.