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Communicating Your Research Advances

By Anne Banner

It’s an honor to be able to post on this forum about the importance of promoting your work and the resources we offer at the School of Medicine and Health Sciences to do so! As Mary Woolley, president of Research!America, said at the 2018 Research Day keynote address last April, “Put your face on what you do, so that other people know about it.” She also noted that it’s key to talk to non-scientists including both the public and policymakers.

This is where the SMHS Office of Communications and Marketing can help! Here are several ways we can promote your work:

  1. We’d love to learn about your research so we can help to promote it, both internally and externally. At SMHS, we have several channels where we can talk about your work, including the GW Medicine + Health Magazine, the SMHS monthly e-newsletter, and GW Today. We can also feature content on the web site and on the digital screens!
  2. We’d like to hear about your publications, preferably in advance of the publication date. We can work in partnership with the academic journals to promote your published research through a press release, we can position you as an expert in the media, and we can drive people to learn about your research through social media.
  3. We’d like to help you respond to media requests. Contact us when asked for your opinion or quotes.
  4. We can highlight you or your lab on the SMHS web site. On a regular basis, we build pages within departments that feature the work of research labs.
  5. We offer media-training to develop your skills in speaking about research to the public, to policy makers, and to other media requests. Our next training for grad students and postdocs is January 29 from 12-1pm in 602 Ross Hall.

There are many ways to highlight the impactful research being done at the GW School of Medicine and Health Sciences, but we need your help to do it! We look forward to hearing from you and helping you “put your face on your science.”

GW faculty promoting their research
A GW faculty member promoting their work to the media.

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