By Maya Haziza
I am now almost at my last week in my internship at a Hong Kong based fashion company. I am so glad that I decided to partake in an internship experience while living in Hong Kong because I believe that it is a unique experience that I might not be able to do for a while, or at least until I look for a job (potentially abroad). No matter where you are, I have realized that the best way to learn is by doing and this is exactly the mentality that I have maintained while working in Hong Kong. I am working for a company here in Hong Kong called AMENPAPA, a fashion brand and clothing company. Their clothes are sold all over Asia in countries like China, Japan, Korea, and more. My role at the firm for the 5 weeks that I am here is to focus on digital marketing efforts and build the company’s presence on social media and other digital platforms. It has been interesting to not only observe the nature of the company and its employees, but of how they do their marketing given their brand which is extremely unique. They are a fashion brand that seeks to synthesize spirituality and catholic teaching into fashion in order to empower people. As someone who is unfamiliar with the bible teachings and verses they print on their graphic items, it was hard to understand how exactly they market their products and communicate the brand story and the stories behind each collection. I have enjoyed our weekly meeting where the entire team sits down and shares something new they learned that week or a discovery they made. The team here has been very welcoming and I am grateful that I can now have connections in Hong Kong to the fashion business and industry.