Fast Fashion: Polluting our Water Millions of Clothing Items at a Time

Clothing piles

By Vanessa Turk

What is fast fashion and why is it a problem? 

“Fast fashion” refers to the business model of mass-producing replicas of the latest clothing trends and designs at a low cost and selling them rapidly in stores while the demand is at its highest. This objective of helping consumers acquire the latest in fashion trends comes at a huge environmental price, however. Overconsumption of water and water pollution are two of the most concerning forms of environmental harm that fast fashion imposes on the environment. These impacts from fast fashion need to be addressed effectively and quickly through new accountability mechanisms and possible systemic changes in the fast fashion industry.

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