By Vanessa Turk
The world is moving into an era of heightened environmental consciousness. This is driving businesses to enhance their commitment to sustainable practices. Registering a green trademark is one of many ways for a business to implement more sustainable practices, but it comes with the potential for greenwashing, which can have adverse legal consequences. Greenwashing is the practice of making a product or practice appear more environmentally friendly than it really is by using unsubstantiated and misleading claims about the sustainability of products, services, or practices.
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