Domestic, Foreign, and Cosmopolitan: Uganda’s Potential to Build Ties Through Women

Rebecca Kadaga is Uganda's first female Speaker
Rebecca Kadaga, Uganda’s first female Speaker

by Kate Mays

Looking at only the gender makeup of the Ugandan government, one could make the argument that Uganda is doing pretty well with gender equality. Women make up almost 35% of its current parliamentary members, and in 2011 the 9th Parliament elected its first female Speaker. Further, Uganda was ranked 28th in the 2012 World Economic Forum’s Gender Gap Report for political empowerment (compared to a rather shoddy 55th place showing for the US. Of course, gender parity in government is only one of many metrics to judge how equally genders are treated within society.)  And the gender parity in Uganda’s government representation right now exists primarily because of a gender quota, which was included in the 1995 Constitution, and stipulates that each district must elect a female representative (to date, there are 112 total).

I am not going to delve into the pros and cons of Uganda’s gender quota – that discussion would be divergent and has been done effectively elsewhere – but it is an important premise on which to evaluate the Ugandan government’s approach to gender equality. Namely, one that embraces gender mainstreaming principles, which gained a lot of momentum after the 1995 Beijing UN Conference on Gender and Development, and continue to be practiced and implemented by some governments, the United Nations, the World Bank, and other international organizations.

Gulu Women march

Uganda does not have a sterling history in terms of its treatment of women. In the economically dominant Bugandan culture, it is commonplace for women to kneel down before men as a respectful way of greeting them (men do not return the favor, neither to women nor other men). Patriarchy pervades Ugandan culture – this post from the WomanStats blog has a good description of the gender roles. In James Lull’s definition of culture, he emphasizes the “extreme repetitiveness of everyday behavior” as the foundation for culture: “Cultural redundancy produces and reproduces meanings which form the bases of coordinated social interaction.” While the act of a woman kneeling for a man in greeting might only seem like an odd, outdated cultural tradition, the societal manifestations of the patriarchal custom are more insidious. According to statistics from the Uganda Women’s Network, 60% of Ugandan women experience gender-based violence. While this has been the focus of some more-recent legislation, it will likely take more than a few laws to reverse the culture and improve on the kind of gender inequality highlighted in this figure.

Source EthnicSupplies image Uganda

However, even if the situation on the ground, culturally within the society, is still grim, embracing the language and principles of gender mainstreaming signals to the international community that the Ugandan government acknowledges that gender inequality is a problem that needs a solution, and shows that it is at least making strides to address it. (Uganda has a Ministry of Gender, Labour, and Social Development; it also crafted a National Gender Policy in 2007). For all of gender quotas’ potential deficiencies and possible exploitation, it is, I would argue, a step, and one that signals a commitment to being open to take further steps.

In his piece on Cosmopolitan Constructivism, Cesar Villanueva Rivas notes that “that the ways in which [countries’] identities and intentions are constructed abroad count.” Gender mainstreaming, at the very least, signals an intention, and helps to foster an environment of promoting women’s empowerment. As a result, countries like Sweden, Norway, and the US have shared knowledge and resources with Uganda, through direct engagement with the government in helping to craft gender policy, as well as through Ugandan universities and the numerous NGOs in the region.

What does this mean for Uganda’s cultural diplomacy efforts around women? I would argue that there is a lot of potential for Uganda to stake a bigger global claim on some of the issues it has been working on domestically. Many countries in Africa have adopted gender quotas and are still struggling with similar obstacles to societal and cultural gender equality. Using the NGO infrastructure that already exists, Uganda could coordinate with women’s groups like the Pan-African Women’s Organisation and FEMNET (the African Women’s Development and Communication Network) to host a summit or forum on women in politics, with particular attention paid to leadership and advocacy. A similar program, the African Women Leaders Project, was held in 2008, but it was also run by outside organizations. Although a seemingly intangible detail, if such initiatives come from the African countries themselves it gives them a real power. Further, it would show that Uganda is not only open to accepting the “cosmopolitan” values of “tolerance, friendship, and respect,” but is also “internalizing” these values.

I want to be the first woman president of UgandaIn his piece, Rivas cites Alexander Wendt, who identifies three “degrees” of internalization, the third being “legitimacy,” which is “the most developed of these actions pursued by states, since it emerges from the state’s principles and convictions.” Wendt uses the framework of “friends” and “allies” to differentiate the modes with which countries interact; “friends” is a longer-term relationship in which countries “join a process of common understanding and societal exchanges, step by step.” Within this framework also emerges the idea of a “Self” and an “Other.” Wendt marks progress by how a state can “identify with other’s expectations, relating them as part of themselves.” In the third degree of internalization, “Self is not self-interested but rather it is interested in the Other.” In this case, I would say the “Other” is both Ugandan women as well as countries abroad.  Uganda should act for women’s empowerment in recognition of what their “expectations” are for being treated equally, and internalize that goal of equality as one of its own.

The disparity in how women are treated in Ugandan society and how they’re treated in the government’s official gender policies is problematic because it sends a mixed message to other countries. Tolerance, friendship, and respect have to start at home, in order to be credibly projected to the rest of the world. Just as gender quotas project a positive image, it is important for Uganda’s reputation abroad that Ugandan women’s lives continue to improve.

The above post is from Take Five’s Student Perspective series.  Kate Mays is studying Cultural Diplomacy as Communication at the George Washington University, looking at themes such as youth, gender, health, climate, free press, and democracy, and writing on how these themes relate to cultural diplomacy and communication.  

How Does Cultural Diplomacy Communicate? Let Me Count the Ways

U.S. senior diplomat Robert Jackson and Casablanca high school research team at Rabat Environment Eair, 2010
Opportunities to Engage: U.S. senior diplomat Robert Jackson with Casablanca high school research team members (Morocco’s Earth Day Network Fair, 2010)

Under Secretary of State for Public Diplomacy and Public Affairs Tara Sonenshine, who delivered the annual Walter Roberts Lecture at George Washington University last Thursday, comes from a serious press and media background.  She is the recipient of 10 News Emmy Awards and other awards in journalism for broadcast programs on domestic and international issues.  She has also worked as strategic communications adviser to Internews and the International Women’s Media Foundation, among a number of other international organizations.

TS pink suitSo it was all the more striking how prominently cultural diplomacy featured in her comments last Thursday, just as it does in many of her other communications — including the U.S. public diplomacy highlights she publishes every few weeks.

This is a reminder that the Under Secretary recognizes and embraces the fact that cultural programming IS communication.  It is an essential diplomatic tool that enables the U.S. to persuade influential people to listen to us with an open mind; allows us to share knowledge and skills with potential international partners and allies; and helps us attract positive attention via mass media and digital media.

As Harvard scholar Joeph Nye has noted, the scarcest information resource in the 21st Century is likely to be the audience’s attention span.  Here in the U.S., despite the plethora of contemporary media distractions, most citizens still pay some attention to what our own government says, because we know it might affect us directly, and also because we conceive of every citizen having a watchdog role.   Certainly U.S. journalists see scrutiny of government as an obligation.

cross cultural iceberg
THE ICEBERG MODEL This graphic shows why direct messaging – via print or audio-visual media – can so easily fail to reach its target.

But it would be a mistake to think that official U.S. statements and policy explanations get even the modest automatic hearing abroad that they do at home.   People are certainly interested in what the U.S. is up to, but they have a host of non-U.S. sources for that information that are more familiar to them, more trusted, and frequently more accommodating to their preconceptions.

Overseas, it takes creativity and insight to increase the chances that people will listen to U.S. officials with an open mind, and be prepared to respond accordingly.

This is why public diplomacy practitioners know that cultural programming is increasingly vital to the achievement of foreign policy goals.  Some cultural programs serve as the proverbial “picture worth a thousand words,” projecting the essence of American policies, principles, and values via local mass media and fast-growing new digital media.  Some cultural programming works as a powerful teaching tool to help influential people abroad understand (if not necessarily accept) both U.S. foreign affairs priorities and fundamental American principles.

More fundamentally, cultural programming fosters relationships and understanding between foreign officials and U.S. diplomats who will be called on, sooner or later, to work on contentious issues across the table from one other.  It helps sustain generalized affinities even as individuals come and go in the diplomatic service.  And it helps connect the real global communicators of the 21st century:  journalists, activists, scholars, researchers, teachers, writers, artists, scientists, and entrepreneurs, as well as young people just joining the conversation.

The following recent U.S. public diplomacy highlights show the variety of ways in which cultural programming communicates.  These highlights, published in January by the Office of the Under Secretary, are here sorted into three categories:  Talking, Teaching, and Spreading the Word.

1)  Talking — recognizing the people who are (or are likely to become) influential, and bringing them together across borders for focused and purposeful exchange of ideas.

  • Alumnus Hassen Ould Ahmed was recently appointed Deputy Director of Mauritania’s Cabinet.  Ahmed was a 2008-2009 Hubert H. Humphrey Fellow at Penn State University.  Meanwhile, Armenian political magazine De Facto named Edmon Marukyan, an alumnus of the Hubert H. Humphrey Program 2010 and previously the International Visitor Leadership Program (IVLP), “Member of Parliament of the Year.” Marukyan was elected to parliament in spring 2012.  
  • Public Affairs Section Jerusalem hosted Oberlin College Professor of History Dr. Gary Kornblith, who spoke on American democracy at An-Najah University, Birzeit University, and Al Quds Open University.  Dr. Kornblith also discussed the possibility of establishing an American Studies Program at the universities, meeting with university staff and academics at an Embassy reception designed to nurture cultural dialogue and advance the pursuit of American Studies.
  • At Rich Mix, East London (U.K.), playwright Wajahat Ali participated in an evening monologue and discussion with members of the Muslim arts community. The event attracted artists, writers, students and community leaders, including many women.  An accomplished Muslim-American writer and an engaging speaker, Mr. Ali is comfortable with both his American and his Muslim identities, and there was much discussion about the contrast between American and British Muslims on that topic.
  • xborders gamesOn January 5-6, while India and Pakistan faced each other on the cricket pitch, teams of exchange program alumni from India, Pakistan, and Bangladesh engaged in the xBorder Games.  Using social media tools like Google+, Storify, and Twitter, two teams comprised of alumni from each country competed in a digital scavenger hunt.  The xBorder Games connected 45 alumni separated by geographic, cultural, and linguistic lines, created new friendships, and increased cross-cultural understanding.  U.S. Embassies Islamabad, New Delhi and Dhaka organized the event.
  • Paralympian and Fulbright Scholar Yevgeniy Tetyukhin spoke about disability policy to an audience of special education teachers and administrators at the University of Guam.  A professor, two-time Paralympian, and lifelong disability advocate, Tetyukhin is spending a year at the University of Hawaii at Manoa’s Center on Disability Studies, researching disability policy in the context of globalization and multicultural diversity.
  • Unconventional artists and activists narrate their own stories on a new VOA program that seeks to connect underground communities in Iran and the rest of the world.  The twice-monthly TV and web program called ZirZameen is produced by Voice of America’s Persian Service and is available in both English and Farsi editions.  The show, hosted by Mehrnoush Karimian, premiered in December and is available on social media sites, the VOA Persian satellite stream and on Livestation, a 24/7 Internet streaming platform.
  • The U.S. Ambassador to Korea hosted a New Year’s party for the Embassy’s online friends.  Out of 35,000 people who follow the post’s various social media accounts, a diverse group of 20 were invited based on their online activity. The Ambassador blogged about the party, and the Embassy will post an “Ask the Ambassador” YouTube video highlighting the event.  The Ambassador will continue this type of online-offline engagement with innovative netizens in the future.

2)  Teaching — transferring knowledge and skills that are essential in civic life, political life, and international relations.  Cultural programming promotes retention and “useability” of new knowledge through dialogue, debate, and learning-by-doing.  Two-way knowledge transfer and “paying know-how  forward” are frequent outcomes of cultural programming.

  • Pilarani Phiri from Zodiak Broadcasting radio station in Malawi – a participant in the State Department Foreign Press Center’s (FPC) 2012 Elections program for visiting journalists – reported that he Malawi journo interviews presidentsecured the first live phone interview with a Malawian president as a result of his U.S. program experience.  In his words: “one thing I learned while covering the elections is that the American President is always scrutinized by the public.  Immediately I arrived home I got in touch with our ‘White House’ to have the President answer questions from the public.  I am proud to announce that on December 31, I was the first Malawian journalist to have a live phone interview with the President where people posed questions to [him], a thing that has never happened before in my country.”
  • For four months, hundreds of Indonesian English teachers gathered every Saturday morning to take part in the series “Shaping the Way We Teach English,” taught by the [U.S. Embassy] Regional English Language Officer and English Language Fellows.  The teachers came to @america [the high-tech American Center] in Jakarta or participated via digital link from the Consulate in Medan and the American Corner in Yogyakarta.
  • U.S. Embassy Kampala’s Information Officer gave a presentation at the “Writing Our World” (WOW) workshop at Makerere University, coaching participants on using social media to broadcast their voices and market their writing.  Facebook, Twitter, and blogging were introduced as tools to expand the young writers’ network and increase attention to their work.  The Embassy has also given grants to facilitate the activities of Writing Our World through readers and writers clubs in 10 schools.  WOW’s leader is a member of the Embassy’s Youth Council.
  • AC SalfeetJerusalem: The board game Monopoly has proven a potent tool in fostering the entrepreneurial spirit among Palestinian youth, while simultaneously introducing a mainstay of American culture.  American Corner Salfeet hosted 20 undergraduate students from Al Quds Open University for a discussion about business plans, barriers to entry, and board games with a visiting U.S. diplomat.
  • Seven officials from Zambia’s Ministry of Tourism traveled to the U.S. in January on an IVLP program to enhance their planning of the 20th session of the United Nations World Tourism Organization General Assembly, which will take place in Zambia in August 2013. During the program the officials examined how to plan a world conference, including best practices, leveraging partnerships, and capitalizing on them for longer-term benefit beyond the conference.

3) Spreading the word – via local media coverage or on digital media.  While the previous two genres of cultural programming are designed to make a significant impact on the immediate participants, the purpose of this third type is to spark positive interest among the many.

  • U.S. Embassy Caracas held its annual “Baseball Visa Day” during which Venezuelan players in the U.S. major leagues and their family members obtain visas for the upcoming season.  This year some 40 major leaguers and their families visited the Consular Section for their visas, and afterwards participated in a brief ceremony and reception with coverage by multiple print and television media outlets.  Chargé d’Affaires (CDA) James Derham reminded those present that baseball is just one of many historic and cultural ties uniting Venezuela and the United States, and congratulated the players for an unprecedented season in which one Venezuelan won the batting Triple Crown, one pitched a no-hitter, another pitched a perfect game, and nine played in the World Series.   During this event, Embassy Caracas took the opportunity to promote its youth outreach program “Béisbol y Amistad” (Baseball and Friendship), now in its seventh season.
  • OBama in hong kongIn the lead-up to the U.S. Presidential Inauguration, Consulate Hong Kong began a social media project that included photos, videos and travelling cardboard cutouts of President Obama and the First Lady.  Consulate Hong Kong Facebook posts of “President Obama” riding the Mid-Levels Escalator and standing in a Mass Transit Railway (MTR) station generated 42 comments, and 213 likes.  Public Affairs Section Hong Kong will complete the project on January 21, 2013 with a video montage of the cutout President’s “tour” of Hong Kong.
  • The Innovation Generation Facebook page of State Department’s IIP Bureau hosted Monica Dodi, co-founder of MTV Europe and The Women’s Venture Capital Fund, on its “Ask the Entrepreneur” series, which features accomplished American entrepreneurs.  The discussion sparked questions from around the globe including from India, Indonesia, Mauritania, Mexico, and Pakistan.
  • MeetUS program in GermanyThe U.S. Consul General in Munich spoke to students and faculty of “Berufsschule 4,” an off-the-beaten-track school in Nuremberg.  He addressed U.S.-German relations, the U.S. presence in Bavaria, and economic and commercial ties, and tackled tough questions about car emissions, Guantanamo, gun control, and social media topics.  The MeetUS speaker program is a core part of Mission Germany’s youth outreach, and the discussion was live Tweeted to highlight the event to a broader audience.
  • Bosnian Brooklyn Nets Player Interview Makes Front Page:  The State Department’s New York Foreign Press Center assisted the U.S. Embassy in Sarajevo in securing an interview with Brooklyn Nets player Mirza Teletovic – a Bosnian basketball star who has recently joined the NBA – in Dnevni Avaz (Daily Voice), the leading Bosnian newspaper and news website.
  • In January, [State Department] hosted 20 Youth Ambassadors from Costa Rica, the Dominican Republic, Guatemala, and Panama for a reception and meeting with the Acting Assistant Secretary for Western Hemisphere Affairs (WHA), which promoted the event on social media along with the Bureau of Educational and Cultural Affairs and the relevant U.S. Embassies; Embassy San José alone received nearly 6,000 Facebook page views and 300 likes.

All the above constitute just a few of the highlights shared by the Under Secretary’s office for January alone.  January’s highlights in turn constitute a tiny sliver of the cultural programming that takes place week in, week out at every U.S. Embassy and Consulate around the world.  Most of it is targeted to advance specific foreign policy goals, and just about all of it is conceptualized strategically.

Each example is also a reminder that cultural diplomacy IS communication.  The U.S. can only benefit from greater use of cultural programming  to advance U.S. foreign affairs priorities.

African-Americans in Africa in the 1960’s: an early example of the New Public Diplomacy

Searching online for details about the life of Dr. Marie Gadsden, a ground-breaking African-American internationalist who was my husband’s dear friend and mentor, we discovered  intriguing threads linking her to a complex and deeply fascinating story:  the story of African-American political and cultural engagement with newly independent Africa in the late 1950’s and early 1960’s.

It is also a story, I would argue, about two-way, collaborative, non-assymetrical dialogue — with and without government support — of the kind that today is the elusive prescription for successful public diplomacy as described by scholars such as Jan Melisson, Rhonda Zaharna, Kathy Fitzpatrick, and others.  (If you have another view on this, Take Five welcomes your contributions and insights.) 

To return to the story:  Marie Gadsden was one of the first African-Americans awarded a Fulbright fellowship, which in 1953 took her to Oxford University in the UK.  There, chance put her with roommate Sarah Ntiro, a future icon of Ugandan women’s rights, a pairing that added impetus to Marie’s growing interest in strengthening U.S.- African ties.

1959 found Dr. Gadsden teaching English to government cabinet members and to English teachers in newly-independent Guinea, as a response to President Sékou Touré’s first request of the first U.S. Ambassador to that country.  In 1960, Dorothy Height, who was president of the influential National Council of Negro Women and who would go on to be awarded the Presidential Medal of Freedom and the Congressional Gold Medal for her work in the Civil Rights movement, recalled joining in a women’s labor march with Marie Gadsden in the Guinean capital of Conakry.

Dr. Gadsden would likely have known of future Supreme Court Justice Thurgood Marshall’s travel to Kenya and the UK, also in 1960.  And a few years later, in 1966, Dr. Gadsden crossed paths with famed American poet Langston Hughes in Nairobi, most likely during his USIA-sponsored trip to Uganda and Ghana.

So what were these and many other African-American icons doing in Africa? The essential answer is that they were sharing ideas, and receiving them.  Sharing expertise, and gaining inspiration.

They were seeking support from Africans for American civil rights – human rights — and working hard to mobilize American support for Africa’s political and economic development.  Traveling for U.S. public diplomacy, and traveling as private citizens, and merging the two as true citizen diplomats.

And also pressing the State Department in Washington to include more African-Americans among the ranks of U.S. diplomats, and to focus more effectively on relations with emerging African nations.

We are by now familiar with the Jazz Ambassadors of that era, a much-lauded Cold War initiative of U.S. public diplomacy that projected American culture and society through jazz greats from Louis Armstrong to Dizzy Gillespie,  Duke Ellington, and Dave Brubeck.

But fewer likely focus on the deeply emotional and polarizing backdrop of the early U.S. Civil Rights era, which saw, for example, Louis Armstrong temporarily refusing to tour for the U.S. in protest at President Eisenhower’s early handling of the Little Rock, AK, desegregation crisis.  Such tensions are the focus of historian Penny von Eschen’s absorbing book Satchmo Blows Up the World.

So the heady era when a young America embraced post-WWII globalism (a zeitgeist intensified by visionary and inspiring initiatives of the Kennedy era such as the Peace Corps and rapid expansion of U.S. development assistance), was a stirring but also conflicted period for many African-Americans who saw the African quest for post-colonial independence as a mirror and metaphor for the horrifically daunting struggle for civil rights at home.  In December 1960, Ebony magazine celebrated Africa’s emerging states as both the realization of a dream as well as a somewhat precarious, must-not-fail experiment that demanded the material and spiritual support of African-Americans as well as the official support of the United States.

Dr. Gadsden’s story, like those of many other African-American leaders whose threads were woven into it, brings that era to vivid life.  The all-too-brief details that follow are offered as an introductory sample, a tantalizing glimpse, in the hope that you will follow our own footsteps in discovering the rich history of African-American and African public diplomacy in the early Civil Rights era.

Dorothy Height’s memoir Open Wide the Freedom Gates (2009), and especially her Chapter 14, “Citizen of the World,” highlights the immediate and compelling political relevance of Height’s own international experience and that of other Civil Rights leaders.

In 1960, Height traveled for several months in Sierra Leone, Ghana, Nigeria, and Guinea to study the training needs of women’s organizations.  (It was on this trip that she met Marie Gadsden, then with the small and shrinking U.S. Embassy delegation in Conakry.)    Meetings with grassroots women who had never before thought about their problems and goals in gender terms;  being hosted by a new cabinet minister in Accra, and Nigeria’s new chief barrister in Lagos; gaining insights into the debilitating legacy of colonialism — all are vividly described.

On her return, Height helped form a senior policy advocacy group, the American Negro Leadership Conference on Africa (ANLCA), together with Dr. Martin Luther King, Jr., Roy Wilkins, and other top Civil Rights leaders.  A remarkable coalition of African-American religious, civil rights, fraternal, sorority, business, professional, educational, labor and social organizations supported ANLCA, including the American Committee on Africa, the Phelps-Stokes Fund, and even organizations whose primary commitment was clearly to grassroots Civil Rights organizing in the U.S. such as the Student Non-Violent Coordinating Committee.

Height recalls that Chief Simeon Olaosebikan Adebo, newly arrived in New York as Nigeria’s ambassador to the UN, invited ANLCA leaders “to discuss how Africans felt about U.S. policy. …He wanted black Americans to think more precisely about how the U.S. was relating [not just to South Africa but] to other parts of the continent too.  He urged us to be aware of policies that affected the utilization of raw materials throughout southern and central Africa…  Above all, he wanted us to know how U.S. policy played into these complicated issues.”

Meanwhile, American poet Langston Hughes had spent much of the 1950’s putting together a highly ambitious anthology of African and diaspora writing,  published in 1960 as An African Treasury.  Daniel Won-gu Kim, in his excellent, insightful piece, We, Too, Rise with You: Recovering Langston Hughes’s African (Re)Turn 1954-1960 in An African Treasury, the Chicago Defender, and Black Orpheus (2007), describes how Hughes began the project in 1954, correponding with hundreds of writers and sifting and weighing thousands of potential contributions, many of them handwritten and “accompanied by letters … expressing their gratitude and admiration of Hughes as an elder black writer. “

Notes Kim, “the friendship and comradeship of this new generation of African writers could not have had a more meaningful influence on [Hughes]. … The anthology served as a kind of crash course, bringing him up to speed in the dizzying but inspiring pace of change in his ancestral homeland, feeding his own drive to rediscover–via African liberation–his role as a cultural fighter for the liberation of his people in the U.S.”

In 1962, on the heels of the anthology’s publication, Hughes made two trips to Africa sponsored by the U.S. Information Agency (USIA) — his first since he was an impressionable young man working on a tramp steamer in the 1920’s.  In June-July of ’62, Langston Hughes’ itinerary included a major conference of writers at Makerere University College in Kampala, Uganda, and  the dedication of a new United States Information Service (USIS) Center and Library in Ghana.

The “M’bari Writers Conference” opened in Kampala with about 45 writers, editors, scholars and journalists from nine African countries, the U.S., UK, and Caribbean — including rising literary stars such as Chinua Achebe, future Nobel Prize winner Wole Soyinka, Ezekiel Mphahlele, Bloke Modisane, and Cyprian Ekwensi.   Langston Hughes already knew and admired many of these writers from his work on the anthology, and had also engaged in correspondence with the brilliant South African writer Bessie Head and others.   His speech at the new USIS library in Ghana clearly drew inspiration from his experience at the Kampala conference:   “[As] America comes to Africa, as through these library shelves, to offer an exchange of knowledge …  [so] Black Africa today is sending rejuvenating currents of liberty over all the earth reaching even as far as Little Rock, Birmingham and Jackson, Mississippi.”

A modern awareness of this interweaving of literature, politics, culture, nationalism, and human rights echoes through “Langston Hughes in Paradise,” Amanda Leigh Lichtenstein’s beautiful and inspirational 2011 essay in Contrary.  Lichtenstein, while teaching Langston Hughes’ poem “Mother to Son” (with its famous line “life for me ain’t been no crystal stair”) to students from the State University of Zanzibar, perceives this poem’s message of nationalism through the response it generates in her students.

Finally, there is the fascinating 1960 episode in which then-NAACP lawyer and future U.S. Supreme Court Justice Thurgood Marshall served as an advisor to Kenyan nationalists during negotiations on a new constitution for Kenya, at the time a British colony. The story, outlined in Mary Dudziak’s Working toward Democracy: Thurgood Marshall and the Constitution of Kenya, describes an invitation to Marshall from Tom Mboya, a young nationalist leader from Kenya (who was assassinated a few years later, in 1967.)  Marshall traveled first to Kenya, and then to London, while his offers of assistance were debated by both Kenyans and British.  Interestingly, Marshall’s most substantial contribution to the Kenyan constitution was to strengthen protection for property rights, de facto those of land-owning white Kenyans.   Dudziak’s insights into the nuances and apparent contradictions of Thurgood Marshall’s work on, and later views on, the Kenyan constitution are well worth a read.

In February 1960, Marshall quickly wrapped up his involvement and returned to the U.S. earlier than anticipated “after four African-American freshmen at North Carolina Agricultural and Technical College held a sit-in at the segregated lunch counter at Woolworth’s in Greensboro, North Carolina. The simple protest soon expanded into a widespread sit-in movement,” and the NAACP Legal Defense Fund set out to defend the students immediately.  “The sit-ins posed a set of legal and practical dilemmas for civil rights lawyers,” among them the problem — felt strongly by Marshall in particular, echoing his property-rights concerns about the Kenyan constitution — that the students had violated “facially valid trespass laws, not facially vulnerable segregation laws.”

Meanwhile, Thurgood Marshall maintained ties with his Kenya colleagues, and his work on the draft Kenyan Bill of Rights continued to be influential. Marshall developed a deep affection for Jomo Kenyatta after his release in 1961. He traveled to Kenya on a U.S. State Department sponsored trip in July 1963, and was an honored guest of Prime Minister Jomo Kenyatta at Kenya’s independence ceremonies in December 1963.

Marie Gadsden herself, after more than a decade with the Peace Corps, went on to become a pioneer in connecting America’s historically Black colleges and universities (HBCU’s) with international development training and exchange programs funded by USAID, USIA, and the State Department.  Her work on this effort through the Phelps-Stokes Fund and later through NAFEO brought her a level of respect in Washington that led to her being named the first African-American board chair of Oxfam-America, among many other recognitions.

Throughout her life, she maintained a deep commitment to developing America and developing Africa, to engaging young Americans and young Africans in service, both at home and abroad. She seamlessly worked for the U.S. Government, for private organizations, and to advance her own deeply held personal vision.

Hers was a life of public diplomacy.

Fear and Loathing in Development Journalism

Three items on development journalism in Africa came across my radar screen yesterday, and it was fascinating to read such a diversity of views.  It seems that harnessing media in the service of development has been used, at times, as a strategy to repress free speech and democracy, and yet the concept of development journalism is experiencing a revival in the digital age.

What do “Take Five” readers think about these issues?  What are the contemporary risks and benefits of promoting development journalism?  Shared below are the three views that, taken together, coalesced into this unexpected debate on my desk top.  I invite you to continue the discussion here.

“Three Knight Fellows to Launch Continent-Wide Media Projects” (September 2011) announces a dynamic new initiative to be based in Nairobi, Kenya, where three media experts will train African journalists in media management, the environment, and rural development.  The project webpage explains that the media training on rural development will be conducted by Knight International Fellow Joseph Warungu, the very distinguished former head of BBC’s African News and Current Affairs department, who will “work with South Africa’s Rhodes University to build a pan-African network of journalists with the skills to cover agriculture, health, small business and other development issues.”  This particular fellowship is sponsored by the Bill & Melinda Gates Foundation.

Well, so far, so good.  I’ve spent enough time reading newspapers in developing countries to know that coverage is often dominated by purely political developments, while economic news gets short shrift.  Business news taken largely from corporate press releases and launches makes it into the paper, but not the in-depth, grassroots economic reporting that helps readers understand, for example, the local effect of global fluctuations in commodity prices, or how price subsidies can affect rural-urban migration, or how some conflicts are sustained by localized economic opportunities for the few, or how some types of information are as valuable and bankable as a durable good. Therefore, training that helps reporters and editors “follow the money” has to be a good thing, because readers want very much to understand both the development efforts and the wider economic forces that affect their most basic existence.

However, Terje S. Skjerdal’s “Development journalism revived: the case of Ethiopia” (2011) introduces some different ideas.  The author explains that “development journalism has attracted considerable hostility over the years.  … The practice has been blamed for promoting political agendas instead of people’s interests.  The strong dependency on the state, especially in African versions of development journalism, has roused worries from press freedom organizations. … Local journalism paradigms such as Nkrumah’s revolutionary journalism [in Ghana] and Nyerere’s ujamaa Journalism [in Tanzania] were seamlessly interwoven with development-oriented journalism. This was made possible because development journalism in the African meaning of the term, in contrast to the Asian, meant close collaboration between the media and the authorities rather than critical reporting on development efforts. In effect, the state media and the government joined forces against the private media … [and] the critical and investigative role of the media was severely suppressed in the name of the ‘greater good.’”

Yet Skjerdal also explains that, despite this negative history, there has been a revival of interest in development journalism in recent years.  He cites as an example the framework of five principles synthesized by Fackson Banda (Communicatio: South African Journal for Communication Theory and Research, Volume 33Issue 2, 2007) for “development journalism in a new era.”   These include seeing the audience as active citizens rather than passive consumers; listening (as journalists) to the public, and not just to official sources; promoting deliberation among people, and between the people and their leaders; and encouraging citizens to conceptualize and express their own development concerns.  In sum, the development journalist “must get readers to realize how serious the development problem is, to think about the problem, to open their eyes to possible solutions.”

The rest of Skjerdal’s piece focuses more specifically on the case of Ethiopia, and the results of a survey of Ethiopian journalists on the significance of a new Ethiopian media policy promoting development journalism.   Discouragingly, Skjerdal concludes that journalists in that country are finding it difficult to maintain their objective and outspoken stance in the face of a development journalism imperative to promote success stories in order to support national efforts.

But are there other ways to manage development journalism?  Ways in which the journalist’s core commitment to objectivity is enhanced rather than diminished by a focus on development?

Into this nuanced landscape of potential benefits and pitfalls comes a paper on “Developing undergraduate journalism curricula: Concerns and issues” presented at a 2009 South African conference by Monica Chibita, senior lecturer in journalism at Makere University in Uganda.  I read it with interest, having been privileged to work with Dr. Chibita on a multi-faceted radio journalism training project when I was posted to the U.S. Embassy in Kampala about a decade ago.

First Chibita notes the subjects that Makerere journalism students are traditionally expected to cover – media history, writing, editing, ethics, graphics, analytical thinking and research methods.

Then she asks, “for a journalist looking at practicing in an African context, though, what about understanding community problems and dynamics? What about applying their understanding of the workings of the media to poverty, maternal and infant mortality, HIV/AIDS, energy, environmental degradation, unemployment, governance etc?”  And, channelling Banda, “how about making sense of how people diagnose and seek solutions to these problems in their local context and what role the media can play in making this possible?”

And here Chibita introduces a new element, the digital revolution.   “It appears that there is a growing need [for such development-related skills.]  This is partly because communities now do have some access to a wide range of media. Technologies like the mobile phone, for instance, can be used to bridge the gap between rural people and previously inaccessible ‘mainstream’ media.”

In other words, says Chibita, since digital media brings real potential for mainstream media and government to “listen” to the public, for there to be two-way dialogue among citizens and leaders, and for citizens to be empowered to shape development issues themselves, then it is the obligation of at least some journalists to be professionally prepared to play a role in realizing that potential.

So should we be bullish or bearish on development journalism?   Should we embrace the positive vision expressed through the Knight International Fellowships and by Banda and Chibita, or are we persuaded by the more pessimistic view of Skjerdal?  In the examples above from Ethiopia, Uganda, and Kenya, do country-specific differences matter, e.g. levels of Internet penetration that are respectively below 2%, about 12%, and above 25%?  Are we persuaded by objective criteria such as UNESCO’s ranking of Makerere’s journalism program as among the top 12 in Africa?   More broadly, do the risks of defining appropriate topics for journalists always outweigh the potential benefits — or should the development imperative sometimes trump market-based media decisions in the African marketplace of ideas?

Again, Take Five welcomes you to continue this debate.


Editor’s note:  On Sunday, Mohamed Keita published an NYTimes Op-Ed entitled “Africa’s Free Press Problem.” Mohamed hits upon similar themes – his post is well worth reading.

Diplomacy in the Digital Age

Do a web search for the Egyptian Influence Network and what emerges is a visual depiction of the social network that helped bring down President Hosni Mubarak a year ago. The United States government knew about broad public discontent, but did not have a meaningful relationship with these new digital elites. It certainly underestimated their power.

Invisible Children's Jason Russel is trailing behind U.S. Policy

Earlier this week other digital actors released a dramatic film on the Lord’s Resistance Army, called KONY 2012. It instantly went viral; the State Department learned of it via the daughter of its Deputy Spokesman (in the interest of full disclosure, my former deputy). In this case, Jason Russell, the film’s producer, is trailing U.S. policy. The government months ago deployed military advisors to help improve the ability of regional governments to defeat the LRA.

Both cases underscore the dynamism of the digital age and the pressures it places on U.S. diplomacy. More and more people will have access to the kind and quality of information that was previously reserved for governments. Digital media do not fundamentally change the diplomatic process, but it expands the number of influencers, accelerates the process and can generate sudden shifts in public opinion.

As cell phones and other technologies become even more ubiquitous – equipped with cameras and connected to the Internet – everything we say and do will be increasingly visible. Government bureaucracies are going to struggle to keep pace and respond meaningfully in real time.

The State Department is already aggressively expanding its use of social media to communicate beyond governments directly to the people in multiple languages. Secretary of State Hillary Clinton in her first Quadrennial Diplomacy and Development Review has created a vision of a new breed of ambassador who will be more visible and more empowered than ever. Recently minted Ambassadors Robert Ford and Michael McFaul in Syria and Russia respectively are great examples of “early adopters” who have led significant engagement campaigns using social media.

But they are still the exceptions, not the rules. It will take some time to change bureaucratic culture whose first instinct is to carefully control the flow of information. But the global information infrastructure is simply too advanced to be controlled. The new digital elites must be engaged.

This will require both cultural and process changes to empower more leaders to willingly and effectively communicate with key audiences around the world. It will take a new generation of Foreign Service officers for whom information and communications technology is second nature. This will involve more engagement, more risk taking and greater focus on global public opinion.

Given what we are seeing in the Arab Awakening, public opinion will shape policies and diplomatic options in more countries of consequence to the United States. Policies are going to be more populist – the immediate impact of the Koran burning is another recent case in point.

Technologies are transformed much faster than cultures. They will change diplomacy, but it will take a while.

Kony 2012 – Activism that Has Our Attention

If you haven’t been visited Twitter or Facebook recently, you may have missed the news: The Kony 2012 campaign has set the Internet on fire. While in its early stages, it’s fascinating to see how much attention the movement has garnered and to speculate as to where its headed.

Kony 2012 has lit up Twitter and Facebook over the past few days

The movement is the latest and most public undertaking  of  Invisible Children, an NGO founded by Jason Russell and Laren Pool with the mission of ending the campaign of violence perpetrated by the Lord’s Resistance Army in Central Africa. Kony 2012 is a social media campaign engineered to draw attention to one man in particular: Joseph Kony, the LRA’s leader. Kony was indicted by the International Criminal Court in 2005 for war crimes, which include the brainwashing of thousands of children into child soldiers, rape, and mutilation.

This is the logic of the campaign. To bring Joseph Kony to trial at the ICC, he must first be captured by the Ugandan military. In order for them to catch a man who has been a guerrilla fighter for more than 20 years, they need military and technical support that was publically first provided by the United States in 2010. For Congress to authorize continued US involvement in Uganda during a time of economic crisis, they must be pressured by the American people… but for the people to pressure Congress they must first know who Joseph Kony is. Despite his notoriety with international justice bodies, the average American has no idea who the leader of the LRA is or what he has done over the past two decades.

Jason Russel is Co-Founder of Invisible Children and producer of the Kony 2012 Campaign Video

Kony 2012 seeks to mobilize public attention by gaining the attention of two groups: “culture makers” and “policy makers.” 20 celebrities, actors, talk-show hosts and athletes were targeted as social media amplifiers, who will theoretically campaign for public awareness of the issue. Pop star Rihanna has already mentioned the campaign on her twitter account. The second targeted group, the policy makers, are a group of 12 current and former officials ranging from Condaleezza Rice to Bill Clinton who will hopefully exercise their influence within Congress for the cause. The movement also calls for a poster/sticker/word of mouth campaign, scheduled to climax on April 20th, when involved activists are instructed to “Cover the Night” and launch a massive poster campaign designed to get the attention of everyone not already clued in by social media.

The source of this energy and enthusiasm? One very well produced internet video.

[youtube http://www.youtube.com/watch?v=Y4MnpzG5Sqc]

The goal of the campaign is to achieve “500,000 shares” within the span of its lifetime, and its producers are well on the way to achieving that goal. At the time of this writing, the video has already achieved more than 3 million views, with the vast majority of those occuring over the past two days. It’s an Internet firestorm, and its sudden surge of popularity has sent the Kony 2012 website reeling off and on.

While the movement is certainly gaining attention and notoriety, it also has its critics. Mark Kersten argues that the Kony 2012 campaign is awash with an “obfuscating, simplified and wildly erroneous narrative” that implicitly places legitimacy with the official Ugandan government. That sort of support is ill-placed, states Kersten, because the Ugandan government is similarly guilty of “collective torture” and “blurring of the perpetrator-victim binary”. From the the perspective of the Kony 2012 detractors, the campaign is a viral oversimplification of an extraordinarily complex conflict, and the simple idea of “making Kony known” is hardly the means to stop a war when both sides are guilty of harming civilians.

Said Laura Seay in one impatient tweet: “My basic premise is that the awareness of American college students is NOT a necessary condition for conflict resolution in Africa.”

Kersten believes the makers of Kony 2012 are biased towards the Ugandan government

Others are critical of Invisible Children’s methods – Samual Gebru, president of the Ethiopian Global Initiative, argues that it is the Ugandans on the ground who should be supported, not an NGO primarily involved with building schools and only minor direct influence on the conflict. Others challenge the idea that even killing Kony will be effective since the atrocities of the war are rooted in the structure of the conflict, rather than a single individual.

Time will tell whether this initial burst of attention – enthusiastic on one end and critical on the other – will translate into action at the congressional level. But in terms of simply focusing the world’s attention on an issue, the campaign should already be considered a success.

In his video, Invisible Children founder Jason Russell makes the argument that the way that social networks and activism have the power to change the way that national policy is created – transferring influence from a limited few with great resources to a like-minded and mobilized collective. If true, it has staggering implications for the way the world works in this new era. We’ll be watching the playing out of this viral activist campaign with great interest.