Nelson Mandela –The Ultimate Public Diplomat

English: Nelson Mandela in Johannesburg, Gaute...
Nelson Mandela in Johannesburg, Gauteng, on May 13, 1998 (Photo credit: Wikipedia)

Nelson Mandela leaves us in December, a season of holiday hope. His passing inspires us to reflect on his spirit of hopefulness and optimism and his role as a public diplomat.

I first met Nelson Mandela on February 15, 1990—four days after he emerged from 27 years of imprisonment in South Africa.  I was there as a producer for ABC News Nightline. Mandela had agreed to give Ted Koppel a one-on-one interview.  What I remember most when he arrived for that interview in Soweto was his gracious smile, his warm but firm handshake, and the elegance of the man who towered, physically over Koppel but still managed to look him in the eye as an intellectual peer.

So much has been written about Nelson Mandela, but what is rarely said is that he is the epitome of public diplomacy—one of those rare individuals who understood the power of people to move nations and ideas.  Mandela was a connector, bringing people together from all walks of life—rich, poor, skilled, unskilled, men and women, athletes and artists.  He had the gift of gab and the kindness that radiated a room.

At a time when his own country could have descended into far greater violence and societal division, Mandela instead steered his nation with words through a transition from apartheid rule that was marked by a commitment to national unity and peace even while boldly confronting the evils and divisions of its past. Mandela inspired people and governments the world over seeking peaceful and just resolution of conflict.

A good public diplomat like Mandela understood that for a nation to truly heal, its people must reckon with the past and with each other.  It is why on June 28, 1995, Nelson Mandela announced the creation of South Africa’s Truth and Reconciliation Commission. That act alone turned history into the present and future South Africa and elevated his story of struggle over injustice and adversity. As he said in his inaugural address as president of South Africa on May 10, 1994, “We commit ourselves to the construction of a complete, just and lasting peace.”  Personal commitments sometimes mean more than treaties and documents, and Mandela knew that his word was his oath.

President Mandela, your history is our global history and you remain a lodestar shining brightly like your beautiful smile. We all wish you peace in this season of peace.

Take Five remembers Dave Brubeck’s Legacy

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The contributors to the Take Five blog were all saddened to learn about the passing of legendary jazz pianist – and public diplomat – Dave Brubeck on Wednesday. Brubeck’s status as a giant and a pioneer in jazz is well known, and a large part of why he received the Kennedy Center Honor in 2009. (He also received an Honorary Degree from George Washington University – the home of this blog and the Institute for Public Diplomacy and Global Communication – in 2010.) His seminal album “Time Out,” which includes the classic hit for which this blog is named, broke new ground in jazz composition while achieving the kind of popular success rarely seen by even the genre’s giants. It’s a beautiful, timeless album.

Less well known, however, is his major contributions to American public diplomacy. In the late 1950s the State Department sent his quartet on a world tour as part of their efforts to reach foreign publics through the power of jazz, which many consider to be not only the greatest American music genre, but perhaps the country’s only truly indigenous one. He continued to lead tours of “jazz ambassadors” throughout his life, and was awarded the prestigious Benjamin Franklin Award for Public Diplomacy in 2008 for his efforts.

Those tours played an important role in Brubeck’s life, and his contributions went beyond his music. The music he heard in the countries he visited inspired many of his greatest hits, including those on “Time Out” such as “Blue Rondo a la Turk” and “Take Five.” At the same time, Brubeck’s strong civil rights stance empowered him to refuse to play in South Africa due to its brutal system of racial Apartheid when the contract required him to play with an all-white band.

Both, it seems to me, are examples of the nature and power of public diplomacy, which is predicated on two-way, interactive communication and exchange of ideas. The State Department sent Brubeck around the world to spread the gospel of Jazz, and with it a more subtle message of America’s cultural greatness and freedom during the Cold War. But Brubeck didn’t just play for his audiences, he listened to them, too. The world benefited from these exchanges in the form of even greater music from those he inspired, but also from him.

At the same time, the racial diversity of Brubeck’s traveling combos – and of other “Jazz Ambassadors” sent by the State Department during this period – made a statement in and of itself, even if at the time the United States wasn’t even coming close to living up to that standard. But Brubeck’s unwavering commitment to racial equality, and his willingness to stand up to the Apartheid regime, also showed the power of public diplomacy to convey our cultural values.

Brubeck’s loss is a giant one to jazz, and to diplomacy. We at Take Five are proud to honor his legacy with this blog.

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