2014: The Year of Public Diplomacy

Chief Palestinian negotiator Saeb Erekat (L-R), U.S. Secretary of State John Kerry and Israel's Justice Minister Tzipi Livni shake hands at a news conference at the end of talks at the State Department in Washington, July 30, 2013. (Credit: Reuters via ChristianPost.com)
Chief Palestinian negotiator Saeb Erekat (L-R), U.S. Secretary of State John Kerry and Israel’s Justice Minister Tzipi Livni shake hands at a news conference at the end of talks at the State Department in Washington, July 30, 2013. (Credit: Reuters via ChristianPost.com)

2014 could be the year of public diplomacy, particularly throughout the Middle East where citizens continue to exercise enormous influence over the direction of events on the ground, from Iraq to Syria, and from Israel to the West Bank.  Public opinion in the U.S. matters, as does public opinion “of” the United States around the world in an interdependent world.

As Secretary of State John Kerry makes his tenth peacemaking trip to the region to broker a “framework” between the Israelis and Palestinians, the looming question is the degree to which ordinary citizens throughout the Middle East will pressure their own leaders to resolve conflicts in ways that avoid violence or maintain the status quo. The region is a giant puzzle with interlocking pieces and interdependent variables from economic stability to physical security.  For the United States, shaping a positive outcome in this region is a tall order at a time of decentralized decision-making in much of the region where the U.S. is trying to contribute to stability.  It is a tall order, but a vital one.

Official government-to-government relations will need to work in tandem with government-to-citizen relations in 2014 to take into account all the actors and voices in the Middle East drama of today. A critical pillar of 2014 foreign policymaking rests in trying to achieve some equilibrium and public calm to lower the levels of violence which, left unchecked, threaten all of us, everywhere.

American citizens should be supportive of American leadership as it tackles the thorny issues of countering violent extremism overseas and bringing about peaceful settlements of frozen conflicts—be they conflicts with Iran over nuclear weapons, or between Israelis and Palestinians over land and security.  American political will is best exercised with American public sentiment behind it.

What we know from past few years is how volatile public opinion in the region is, and how quickly the public mood can swing, making traditional diplomacy all the more difficult given 24-hour news cycles, the transfer of money and weapons, and the shifting political winds that make predictions difficult.  The rise of extremist groups seeking to take advantage of all the uncertainty adds another layer of complexity to al already complex situation everywhere from Cairo to Teheran, from Baghdad to Beirut.

Shaping public opinion requires paying close attention to national mood swings. For ordinary citizens, the direction of the economy, local unemployment, political representation, access to education and information, and day-to-day security top the list of concerns that impact how people behave.  Those are shared concerns around the world best realized without violence.

Let’s hope for bipartisanship and public support for peacemaking in the year ahead.

Ain’t No Sonenshine When She’s Gone…

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… only darkness everyday (until someone gets confirmed, at least).

Rumors began to fly online on April 23rd, and today, April 24, The Washington Post politics blog said that Tara Sonenshine, Under Secretary of State for Public Diplomacy and Public Affairs at the State Department, will be leaving her post in July. It has not been made public what her next position will be, although the Post noted she’s  “likely headed to an academic or media gig”.

Let’s recap the Under Secretaries in that position over the last 10 years:

  • Margaret Tutweiler: December 2003 – June 2004 (7 months)
  • (14 month vacancy)
  • Karen Hughes: September 2005 – December 2007 (27 months)
  • (5 month vacancy)
  • James K. Glassman: June 2008 – January 2009 (7 months)
  • (4 month vacancy)
  • Judith McHale: May 2009 – July 2011 (26 months)
  • (6 month vacancy)
  • Kathleen Stephens (Acting): February 2012 – April 2012 (2 months)
  • Tara Sonenshine: April 2012 – July 2013 (15 months)

In the last ten years, the United States has had only two presidents, but has had six Under Secretaries at the helm of what is increasingly regarded as a very important piece of U.S. foreign policy (public diplomacy). The shelf life of these people (not including Stephens) averages to less than a year and a half.  In addition, approximately 29 months of the last decade, the seat has been empty, which is maybe the saddest fact of the entire situation. And likely, it will see many more months of vacancy after July, due to the incredible hassle of confirmation in today’s Congress.

So, my question is, “What exactly is driving these people away?”.

I understand that it has historically been an appointed position (which many say is a flaw in itself), but what is it about U.S. public diplomacy that makes it so we can’t even keep someone for a single Presidential term?

Is the job too difficult because one simply can’t easily defend U.S. foreign policy over the last decade? Are the appointees, many from the more efficient private sector (including Sonenshine) too bogged down by bureaucracy? Is promoting the image of the U.S. to foreign countries a lost cause?

I don’t know the answers to those questions, nor will I opine thoughts about them. But the current level of rotation of the top public diplomacy position in the U.S. surely is not helping our cause, for obvious reasons. Internationally, it reflects poorly that people keep quitting a job that our long-held American exceptionalist ideals would lead people to believe is virtuous and done with ease. Internally, State Department officials have to deal with every newly confirmed Under Secretary coming in and mixing things around–“making their mark” in structure and programming. And for the American people, it creates breaks in the links of the PD machine, which serve to promote understanding and create security for us at home.

It would be wise of President Obama to swiftly nominate someone who he thinks will stick around, at least until the end of his term. For everyone’s sake.

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