Making Sense of US Commitment to Afghanistan through Public Diplomacy

The recent decision by Afghan President Karzai to postpone signing a security arrangement on the continued presence of U.S. troops is apt to confuse an already confused Afghan and American public about the future bilateral relationship that will define post-2014. It is hard for any casual observer or media consumer to make sense out of the daily conflicting stories on whether or not American engagement in Afghanistan will be sustained next year. One of the key challenges of public diplomacy is to match rhetoric with actions on the ground and make a convincing argument to citizens.

An issue where the U.S. has stepped up its promises and rhetoric as well as its policy is around standing by Afghan women and girls—a promise we should keep. It is in America’s interest to see women-–a large segment of Afghan society–educated, trained, active and engaged in securing peace in a country in which we have invested a dozen years of money and lives. The women of Afghanistan are the loudest champions of peace and reconciliation in that troubled land.

Good public diplomacy and good policy are reflected in the announcement just a few months ago from the U.S. Agency for International Development a new, five-year $200 million assistance program for Afghan women called “Promote,” a sign of U.S. seriousness of purpose. The announcement, made in a speech by USAID Administrator Rajiv Shah at the U.S. Institute of Peace in July underscored the continued American commitment to success in Afghanistan—success that Shah argued is “fundamentally grounded in a society that creates opportunity for women and girls.”  The new USAID program will propel the education, training and promotion of young women in Afghan government, business and civil society, building on successes as measured in the rise of girls enrolled in Afghan schools.

Screen capture from a video featuring an expert panel on women's empowerment in Afghanistan at the U.S. Institute for Peace, July 18, 2013. Source: YouTube
Screen capture from a video featuring an expert panel on women’s empowerment in Afghanistan at the U.S. Institute for Peace, July 18, 2013. Source: YouTube

That announcement was echoed recently at Georgetown University by Secretary of State Kerry, standing with former Secretary of State Hillary Clinton and former First Lady Laura Bush—another good example of bipartisan public diplomacy.

In the first few months of 2014, President Obama will have opportunities to clear up any fog about American ambitions for Afghanistan, including with the State of the Union in February—the ultimate public diplomacy opportunity.  (Twelve years ago in 2002, George W. Bush used his State of the Union speech to signal America’s commitment to Afghan women and to underscore signs of progress: “The last time we met in this chamber, the mothers and daughters of Afghanistan were captives in their own homes, forbidden from working or going to school. Today, women are free and are part of Afghanistan’s new government.”)

Another place to make the case for US-Afghan relations is on social media–a growing platform for public diplomacy around the world. Today, Afghan women and girls are using social media to make their anxiety about the future known. Zahra is a 23-year old Afghan woman, and currently an undergraduate student at the American University of Afghanistan studying business administration. She shared her anxiety on the website WhyDev, which is dedicated to the Voice of Afghanistan’s youth:

“I live in fear more and more as each day passes and it gets closer to 2014.

Everybody is talking about civil war again. Everybody has a plan to leave Afghanistan; they want to have a better life. .. Today, in our office, my colleague said she put her house on the market and wants to go to Australia. “But how?”, I asked. She said –like everybody else that goes… “With an invitation? Do you know somebody there? Will they send you invitation letter?

We are getting crazy thinking about 2014 and civil war. We can’t enjoy our time right now as it passes. We are losing our time as these fears enter our mind…

I fear what will happen. The only image that I have of the  Taliban is of men with a huge turbans, big weapons, Afghan clothes and lots of beards and mustaches. They do not like educated women like me. They want to kill those girls who go to universities or schools…. I am confused. What will be Afghanistan’s future?”

Zahra, like many Afghan girls, wants to know that America’s investment in Afghanistan doesn’t end as the troops leave.  Education for Afghan girls has improved in Afghanistan from the 1990s when the Taliban pretty much prohibited it. Today, according to the World Bank and USAID, close to a third of Afghan girls attend primary school. Around 120,000 young women have completed secondary school. In total, at least 200,000 Afghan women now have at least a diplomacy from secondary school, some form of a university degree or some equivalent study. But leaves two-thirds of Afghan girls, waiting for a chance.

In the end, time will tell what the Afghan government will do for its own society, what international foundations and funders will provide, and how committed the United States and the international community can afford to remain in the lives of the Afghan people, in particular its women and girls.  For now, the challenge is to keep hope alive and prevent backsliding.  Promises are important to keep. 

Nation-building, COIN, and Communication

Yale’s Keith Darden and The George Washington University’s Harris Mylonas have an interesting piece in the current issue of Ethnopolitics (currently ungated) proposing a new way of thinking about nation- and state-building, and, by extension, counterinsurgency (COIN) strategy. They argue that third-party powers (think: the U.S. in Iraq and Afghanistan) face a “Promethean Dilemma”: “How can they transfer coercive and organizational capacity to the local population without such capabilities being used to undermine the occupiers’ efforts to establish stable governance of the territory?”

Darden and Mylonas argue that current thinking emphasizes quickly building out the indigenous security forces (e.g., army and police). “When it comes to putting guns in the hands of the indigenous population, sooner is better,” from the mindset of those tasked with restructuring the country.

Darden and Mylonas recommend doing just the opposite, in two respects. First, the focus should be on building loyalty through cultural institutions, especially schools and religious organizations. “Coercive” institutions such as the police should come last. Second, external powers need to be willing to commit to a long-term, generational effort rather than looking for ways to extricate themselves as quickly as possible. Hence, they argue, nation-building comes before state-building, not vice versa.

I think the culture-specific focus of Darden and Mylonas’ argument has merit, though as made clear by the two most recent examples they raise, Iraq and Afghanistan, it’s impossible to imagine a reconstruction effort that doesn’t simultaneously build up the security apparatus while developing cultural institutions.

The point, however, seems to be more that external actors such as the United States can’t neglect – and indeed, must prioritize – education and other institutional modes of “indoctrination,” and also need to embrace long-term efforts rather than quick fixes (which never seem to be quick, at any rate).

It is always interesting to me, however, that discussions of state- and/or nation-building, and indeed COIN, tend to treat as an afterthought a society’s communication system, particularly its progress toward a liberal press-state system. Granted, millions of dollars are spent on development projects and other efforts related to communication, especially journalism training, but the theorizing of state-building and COIN typically give it merely a passing mention.

I would argue that the development of a responsible, independent, and professional media alongside an effective and equally responsible and professional government communication apparatus should be seen as key pillars in a post-conflict reconstruction effort. Indeed, doing so can be integral to improving security and defeating insurgents and terrorists.

Afghanistan offers a good example. Simplifying somewhat, a key component of the insurgents’ argument to the Afghan people is essentially this: “The government is corrupt and can’t provide security and services to you, but we can.” Now, this is admittedly a perverse argument given that another way of putting it would be “The government can’t protect you from us,” but that’s beside the point. The important thing is that if the people believe it to be true, and then believe its corollary argument that the insurgents can provide security and services, then the bad guys may eventually win over the people.

Furthermore, in this scenario a security-first approach is doomed because the enemy will be gradually gaining recruits and a corresponding ability to outgun the host government and its allies.

Given this, the insurgent propaganda needs to be met head on and effectively. This is, principally, the government’s job rather than the media’s. Let’s say, hypothetically, that the insurgents are wrong and in fact the government is doing a good job, or at least an increasingly effective job, of improving services, security, and infrastructure. How will the people know? One important way would be through government spokespeople and other officials communicating this progress to the local population. But this is impossible if government spokespeople aren’t trained to be effective communicators, if the communication bureaucracy is not well-established, or if there are not proper channels of communication.

A major problem for government communicators in these situations, however, is credibility. Whether it is because of sectarianism, other cultural or linguistic divides, or association with past (or present) government corruption, fledgling democracies are often fighting an uphill battle to be taken seriously by their constituents. Of course, to some extent simply becoming more responsive and effective at providing for the people can alleviate this problem. If the government isn’t actually credible, then neither will be its communication.

But another important determinant of government credibility can be a professional and independent media. I say “professional” because people in any society can spot amateurish journalism. Sensationalist and partisan or sectarian media are the prime offenders here, and they alienate audiences. (These concerns have always been the primary ones raised by government officials and journalists alike during the trainings I’ve led in Afghanistan and Iraq over the last few years.)

On the other hand, a professional media that are seen as independent from the government are more likely to be seen as credible. And if the messenger is credible, so to is the message.

So in our hypothetical, the best antidote to the insurgent argument that the government is corrupt and incompetent can be a free press reporting on a government’s successes.

Of course, an independent media is also going to be reporting on the government’s failures. But doing so is precisely what proves its independence and, if it’s done responsibly, its professionalism. By extension, it’s what will make the stories of progress more credible.

This is important for third-party and host governments, as well as occupying military forces, to understand. Too often, however, these folks fall into the trap of expecting nothing but good news from the local media, and assuming negative stories are a sign of bias or worse.  This is counterproductive. Effective communication from government and military spokespeople does not begin by treating the media as your enemy.

Similarly, contemporary COIN strategy (if one can say there is such a thing), with its emphasis on a population-centric approach, could use a deeper understanding of the role of communication in building security. I was surprised, for instance, when I attended a multi-day COIN training hosted by ISAF for, primarily, NATO officers at a base outside Kabul in 2010, that literally nothing was mentioned about this. The only way in which communication was discussed was in terms of information operations (IO), which is decidedly not what I’m talking about.

I was, however, encouraged that several officers (mostly Australians) raised this problem in our feedback session on the final day. They had seen first-hand the importance of strengthening the institutions of communication, as well as learning themselves how to work with those institutions, during their time in Afghanistan, Iraq, and other COIN environments.

To return to Darden and Mylonas, who emphasize schools as a cog in nation-building, a key long-term approach to strengthening local communication systems is getting beyond Beltway Bandit approaches that simply pay NGOs (and professors) lots of money (well, not to the professors…) to do short-term trainings. Instead, those resources should be put into helping universities (and secondary schools when appropriate) develop journalism and public affairs curricula and programs. Too often, even when these projects are funded it is only on the journalism side. But many of the same skills that make one a good journalist make one an effective spokesperson: Both are, at the end of the day, about communicating effectively to the people.

These programs would include basic writing, reporting, and public speaking skills, as well as using inexpensive modern video and radio reporting. They would also include the development of internship programs that placed students in local and international media, and government agencies, thus giving students professional experience while simultaneously staffing the incipient communications infrastructure.

These programs have another benefit: They create a self-sustaining solution to the communication aspect of a successful nation-building (or state-building, depending on one’s emphasis) effort.

The State Department has begun such efforts at several Afghan universities over the last couple of years in an effort to seed future generations of communicators in that fledgling democracy. (Though these initiatives focus mostly on journalism education.) It will be interesting to see what blooms from these programs, assuming they are given a chance to succeed.