Analyzing “Cultural Diplomacy in Africa” through the IR Positioning Spectrum

Analyzing Cultural Diplomacy in Africa

In his piece, “Schools, Hospitals or Cultural Relations?” John Worne outlines the “crude version” of the International Relations Positioning Spectrum (IRPS), a continuum that illustrates international relations as falling somewhere between aid and military power. As he defines it, the IRPS is “giving, helping, sharing, boasting, shouting, fighting.”

However, just as people have different conceptions of what “culture” means to them, a (cultural) spectrum, of sorts, can also vary in meaning. For example, Nick Cull, in his response to John Worne’s spectrum, argues that a more appropriate spectrum might fall: “listening – facilitation – exchange – cultural diplomacy – broadcasting – advocacy.” When using this spectrum in analyzing diplomatic efforts, though, understanding Cull’s classification of cultural diplomacy is crucial. As Cull defines it, cultural diplomacy is “an actor’s attempt to manage the international environment through making its cultural resources and achievements known overseas and/or facilitating cultural transmission abroad.” In this sense, his definition most closely aligns with Worne’s “boasting” in the sense that an actor is promoting, or projecting, its own society to others.

IRPS
source: the British Council

Each spectrum, regardless of their respective labeling, contains similarities that are interesting when applied to a case study, such as “Cultural Diplomacy in Africa: A Forum for Young Leaders.” Cultural Diplomacy in Africa: A Forum for Young Leaders (CDA) is a network of students, young professionals, and cultural practitioners from across the world “who share an interest in the African continent.” Housed and run within the Institute for Cultural Diplomacy, the CDA believes in the significance of cultural diplomacy as a tool for policy and uses it to address the challenges currently faced in Africa. Further, the network “conducts ongoing activity aimed at supporting development and strengthening relations between different countries and cultural groups within Africa, and between Africa and external partners…[and] provides an opportunity to network and experience the vibrant city of Berlin.” The Forum’s objectives are defined as follows:

  • Establish a long-term, interdisciplinary network of young leaders that contributes on both a professional and personal level to exchange within African states;
  • Educate, enhance, and sustain African relationships through the empowerment of the participants;
  • Support valuable contributions to civil society in Africa through “Leadership Initiatives” that the young leaders will organize as part of the program;
  • Provide the participants with fresh insights and new perspectives to deepen their understanding of the economic, political, cultural, religious, and social frameworks of the African Project; and
  • Strengthen professional, economic, cultural, political, and scientific cooperation through close personal and professional relationships.

As is fairly evident in its description (and in its many objectives), the CDA Forum is composed of a number of cultural diplomacy programs and initiatives. First, the CDA Forum greatly focuses on the role of African leaders within its program. These speakers, involved in lectures and discussions include “leading figures from the fields of politics, diplomacy, academia, civil society and representatives from the private sector.” Each speaker is expected to bring his or her own insights on the theme of the Weeklong Seminar. These activities of the Forum seem to fall nicely under Worne’s “sharing” or “boasting” category of the spectrum, but the nature of program will obviously affect the classifications. For example, lectures might align more closely with “boasting,” while discussion-based programs involve more “sharing.” One note of importance is that Worne astutely observes that some words might be better suited for describing various activities than others. For instance, he states, “‘Exchanging’ is perhaps a more accurate term than ‘sharing’ because it is more actively mutual and more purposeful. ‘Telling’ is perhaps fairer than ‘shouting’ to encapsulate diplomacy and campaigning…The intent behind it and the way it is done make the difference.”  Therefore, lectures may be better classified as “telling,” since speakers are sharing their insights and experiences, whereas seminars and workshops are more about the mutual exchange of information. In addition to the speakers, the program provides opportunities for the participants to network with other attendees and explore the cities in a new setting. According to ICD’s website, social and cultural activities range from film nights to debates to group dinners to visiting historical sites. Although these visits provide an outlet for the attendees to meet informally with one another, the ICD website clearly notes that during group visits, participants “are able to see the city from a different perspective. They will be able to experience all that Berlin has to offer, as well as partake in visiting Germany’s top institutions, including foreign offices, the city hall, the German parliament, and various embassies throughout the city.”

review-2010-06
source: culturaldiplomacy.org

Looking at the program from this angle shows that the CDA Forum through Institute for Cultural Diplomacy, in addition to supporting efforts aimed at African civil society and its overall development, is also an opportunity to promote the German culture to participants. This element of the Forum’s activities would fall farther to the right of the spectrum—perhaps under boasting or shouting, but what components are necessary before an initiative is classified as ‘shouting’ versus ‘boasting’? Determining whether participants felt like a significant portion of the program was geared toward German society would be interesting to examine within this context. Worne notes in his piece that “at its best, cultural relations means more ‘helping and sharing’, less ‘shouting and fighting’ and maybe one day a less urgent need to ‘give.’

This is a fair point, but it’s difficult to know the relationship between these points within the context of the CDA Forum because there is little knowledge on the CDA Forum’s participants. Although the website classifies them as “students, young professionals and cultural practitioners,” there are great differences between the former category of students and the two latter categories.

Is this Forum primarily composed of students trying to learn and “take it all in,” or is it composed of individuals who can take the knowledge they learn and actually apply it in their home countries? Both classes are extremely important, and relationships need to be built with each group, but there is a difference when considering the short and long-term implications of exchange programs. Ultimately, when looking at the elements of the CDA Forum, each of the tactics could be placed at different points along Worne’s—and along Cull’s—International Relations Positioning Spectrum. The cultural diplomacy elements of the program attempt to build relationships with African leaders, create networks (and lasting relationships) among today’s young leaders, and even promote the German lifestyle and culture through history, tours and dinners.

Although I tend to believe that multidisciplinary initiatives with numerous aims might have a greater chance of success, do multiple aims have the ability to dilute the central, core purpose of an organization or an enterprise? Does the Forum’s focus on multiple areas mean that this particular initiative has a greater or less likelihood of experiencing success, or does the spectrum not matter not matter as much in the grand scheme of things?

Paying it Forward? TechWomen and Cultural Relations

Women - Tech

By Kate Mays

“When I was Secretary of State, I decided that women’s issues had to be central to American foreign policy. Not just because I am a feminist but because I believe that societies are better off when women are politically and economically empowered … So I think that it behooves us, those of us that live in various countries where we do have an economic and political voice, that we need to help other women, and I really dedicated myself to that, both at the UN and then as Secretary of State.”—former Secretary of State Madeleine Albright in a December 2010 TED Talk

Since 2006, the World Economic Forum has published the Global Gender Gap Report because “clos[ing] global gender gaps [is] a key element of our mission to improve the state of the world.” The report finds that the more a country utilizes its female half of the population, the better off that country is. In recent years, the US has emphasized women’s rights as key foreign policy objective, including the creation in 2009 of an Ambassador-at-Large for Global Women’s issues.

John Worne, in his piece “Schools, Hospitals, or Cultural Relations?,” presents an International Relations positioning spectrum that ranges from “giving” (aid) to “fighting” (military action).  Cultural relations spans the middle points on the spectrum: “helping, sharing and boasting” (access, influence, and messaging).  Worne justifies spending on cultural relations because, “at its best, cultural relations means more ‘helping and sharing’, less ‘shouting and fighting’ and maybe one day a less urgent need to ‘give.’” Considering the correlation between women’s greater participation in society and that society’s prosperity, it makes sense for the US to focus some of its efforts and resources on bringing women to the table; eventually, hopefully, those women will reach out and do the same for others in their society.

techwomen.Facebook1-300x225A current initiative that strives to “help and share” is TechWomen, a US-based mentorship program that connects emerging female tech entrepreneurs from the Middle East and Africa with American women mentors who come mostly from Silicon Valley tech companies. These “Emerging Leaders” are paired with both professional and cultural mentors, to foster not only professional development opportunities but also to facilitate mutual understanding and cultural acclimation during their time in America. A public-private partnership, TechWomen is an initiative of the State Department and managed by the Institute of International Education.

Announced in April 2010, TechWomen piloted in Spring 2011, bringing over to the US 37 women from Algeria, Egypt, Jordan, Lebanon, Morocco, and the Palestinian territories, where they engaged in a five-week project-based mentorship that included professional networking as well as a concluding trip to DC for workshops. The program was enough of a success in 2011 that it not only continued in 2012 but also expanded to include women from Tunisia and Yemen. In 2013, it’s expanding even more to include women from Cameroon, Kenya, Libya, Nigeria, Rwanda, Sierra Leone, South Africa, and Zimbabwe. The Emerging Leaders are all women who have already begun careers in the tech industry; the idea is to develop them further to become real leaders in their field.

[youtube=http://www.youtube.com/watch?v=5mXvkZarEoY]

TechWomen is notable for its dual focus on empowering women through education, and focusing that education in STEM (science, technology, engineering, and math) fields. The initiative was developed in response to President Obama’s 2009 Cairo speech, where he called for greater collaboration between the American and Muslim populations to address seven main issues. TechWomen hits on two: women’s rights and economic development and opportunity (through the development of science and technology).

The program has both short-term and long-term goals. In the immediate, of course, the goal is to bolster the mentees’ skills, by sharing tips and ideas, and building their confidence. A main theme in the stories shared on TechWomen’s blog speaks to the power of simply providing a common and supportive space in which these women would feel comfortable vocalizing their ideas. In the case of Evelyn Zoubi, the validation she received from her peers and mentor for her idea (eCloset.me, a website that digitizes wardrobes), was empowering and invigorating. For another Emerging Leader, Thekra, the most powerful workshop taught her to “speak the thoughts I have and not be afraid to take some risks.” These outcomes – confidence-building, creating a network of support and ideas – are mostly intangible, but are nonetheless important in creating a large, sustainable TechWomen network in the Middle East and Africa.

There are so far some real tangible outcomes to the program as well. The mentorship is project-based, so the mentees pick up practical skills and learn more about the tech field from mentors who are on the cutting-edge of the industry. They are also afforded opportunities to network with other leaders in the field to pitch their ideas. Evelyn’s pitch led to a connection with a US organization. Thekra’s idea, EduGirl – an NGO that would build a mentorship model to educate girls in neglected areas in Jordan – encompasses both the skills she learned through her mentorship, and touches on the longer-term goal for TechWomen, which is that the Emerging Leaders will go back to their countries and share their knowledge, to become mentors themselves for younger generations of women in STEM.

While the main focus of TechWomen is to expand opportunities and education, another major tool of cultural diplomacy is woven throughout the program: exchange. During their stay in the US, the Emerging Leaders have opportunities to visit schoolsto see the American education system in action. The program also encourages a two-way exchange. Once the 5-week program is complete, TechWomen mentor delegations travel to some of the mentees’ countries to “focus on: expanding networks of women in the technology sectors, creating and strengthening partnerships, and ensuring the sustainability of Mentor/Emerging Leader relationships.” (excerpted from the TechWomen website. In a video appeal for more TechWomen mentors, then-Secretary of State Hillary Clinton emphasizes not only the benefits for the mentees, but the opportunity for growth and enrichment for the US mentors.

[youtube=http://youtu.be/MpeRrcLdxJs]

Hillary Clinton’s appeal for more mentors from American tech companies.

On the TechWomen blog, mentors’ cultural exchange experiences are well-documented, alongside the stories from the mentees themselves.

Speaking of the blog, the technical communication infrastructure around the TechWomen initiative seems to be an important piece of its sustainability: there is a robust website, an active presence on social media, and a blog that posts throughout the year. While US mentorship only occurs in the fall, and the delegations take a few trips after that, the conversation around TechWomen appears year-long, so that engagement remains fairly active.

To my mind, TechWomen has been a successful program because of its specificity in mission and audience. The ambitious vision of creating a professional network that can support the next generation of women leaders in technology in the Middle East and Africa (and continue to be self-perpetuating within the regions) is grounded in concrete efforts like the projects-based mentorship, professional development workshops, and networking opportunities.  Hopefully the success of these kinds of initiatives will lead to others with larger targeted audiences – opening up educational opportunities for women who are not already on a career path. TechGirls is a promising initiative that reaches younger women to encourage careers in science and technology. Thekra’s EduGirl is a great example of the next step for this movement – an initiative that comes from within the region and reaches out to disadvantaged girls and women.

Kate Mays is a graduate student at the George Washington University.

The above post is from Take Five’s new Student Perspective series. Graduate students studying Cultural Diplomacy as Communication at the George Washington University are encouraged to think about themes such as youth, gender, health, climate, free press, and democracy, and write on how these themes relate to cultural diplomacy and to communication.  The posts involve thoughtful commentary on the writer’s chosen theme, linking to class readings and discussions. 

Denmark’s Green Vision

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The following reading is from Take Five’s new Student Perspective series. Graduate students studying Cultural Diplomacy as Communication at the George Washington University are encouraged to think about themes such as youth, gender, health, climate, free press, and democracy, and write on how these themes relate to cultural diplomacy and to communication.  The posts involve thoughtful commentary on the writer’s chosen theme, linking to class readings and discussions.  

By Kalyani Phansalkar

The potential of cultural diplomacy, at least in the US, is hampered by the lack of coordination between private and public entities in creating a coherent strategy. Scholars such as Cynthia Schneider argue that a lack of “interagency strategy for cultural exchange and diplomacy [marginalizes] arts, culture, and media…and limits the potential of existing programs.” In the age of Web 2.0, the cost of gathering content and coordinating programs has diminished significantly, opening up a space for cultural programming to take a more significant role in diplomatic issues. However, without the presence of a robust cultural diplomacy framework, these fragmented digital interactions will have a limited effect.

In some ways, Denmark has harnessed the new technologies and facilitated cooperation between public and private sectors to create a cultural program that raises awareness about climate change. The Culture | Futures Network, a growing collaboration of cultural actors and private enterprises, strives to educate and engage the global population on issues of sustainability and the human ecological footprint. This network serves as a kind of umbrella for smaller cultural and creative groups that specialize in film, art, dance, drama, or graphic design. By joining different, often fragmented efforts, the Culture | Futures Network is able to most effectively translate the message of environmental sustainability across borders.

It has recently launched an Earth Day 2013 Art Campaign called the CO2 Drive that leverages the use of new technologies, including the smartphone, to create art and raise awareness about climate change. The CO2 Drive creates GPS-based paintings, using cities as “canvases” and smartphone technology as “paint” as people around the world promote climate-friendly transportation. In essence, the GPS paintings will look like CO2 tags around the world. Furthermore, the network also promotes film screenings about environmental issues around the world. A recent screening included Vertical Cities – a film about a large slum settlement outside Mumbai. Films, productions, dramas, and other exchanges followed by debates offer a forum to discuss environmental issues through the prism of culture.

The issue of climate change is not tangible, in the sense that it cannot be given, traded, exchanged, stolen, etc. Unlike poverty or disenfranchisement, it cannot be ameliorated through donating food or demanding rights, respectively. Therefore, it needs to be resolved through a mean of cultural exchange that empowers citizens to take ownership of their surroundings and reduce their environmental impact. According to John Worne, “strong, effective cultural relations mean ultimately we will need less guns and fewer food parcels because sharing knowledge and ideas between people worldwide is among the best antidotes to conflict and giving people access to skills, languages, jobs and opportunities.” In essence, programs that empower global citizens enable enduring efforts across the globe to resolve large-scale problems.

The Danish Cultural Institute, along with various other parallel organizations, has formed bridges with private and NGO groups in order to facilitate a cultural dialogue on environmental issues and climate change. These organizations include the British Council, Culture Center of Spain, The Goethe Institute, International Federation for Arts Councils and Cultural Agencies (IFACCA), and The Asia-Europe Foundation. By offering avenues for different art projects, the Culture | Futures Network strives to make climate change a relevant part of one’s identity and culture. For instance, the network recently launched the Roskilde Festival, which asks participants to produce original works of art from garbage and recycled material. Therefore, participants from around the globe can imbibe their meanings and tradition of art into a concept that strives to raise awareness about environmental issues and climate change. This cultural resonance will make environmental sustainability a prominent issue on the global stage.

Furthermore, the Culture | Futures Network ties with a larger Danish foreign policy initiative called Global Green Growth Forum. The 3GF strives to explore avenues for a new green economy that sustains industrial growth, but curtails greenhouse gas emissions. According to the Danish Ministry of Foreign Affairs, the “3GF seeks to become the leading international venue for public demonstration of leadership and cooperation on green growth by top-level global decision-makers.” Therefore, this cultural framework brings together participants from all across the globe around the environmental issues, while at the same time, promoting Denmark’s vision about a new industrial revolution that will “effectively realize the potential for long-term global green growth.”

Kalyani Phansalkar is a second year graduate student at the George Washington University’s School of Media and Public Affairs.