China, Northern Ireland, Kosovo, the Arab world, and the Vatican: New Books on Public Diplomacy Span the Globe.

New books on Public Diplomacy, December 2011 through April 2012

Take Five readers:  Let us know if you like this resource, and we’ll make it a quarterly feature.

1) At the 2012 London Book Fair. Professor Zhao Qizheng is launching his two new books in English. They are Cross-Border Dialogue: the Wisdom of Public Diplomacy, published by the New World Press, and How China Communicates: Public Diplomacy in a Global Age, published by the Foreign Language Press (together constituting an English version of his Chinese book entitled Public Diplomacy and Cross-Cultural Communication, published by Remin University Press, 2011).  Zhao says, “I’m trying to present a picture of the real situation in China, to reduce misunderstanding and eliminate the foreign reader’s sense of unfamiliarity with the country.”

2)  The People’s Peace Process in Northern Ireland,  by Colin Irwin (April 2, 2012) — From the book jacket:  ‘I recommend this book to all those involved with peace making and peace building, political negotiations and public opinion polls, as well as those with a particular interest in Northern Ireland. … I am persuaded that the unique approach [Irwin] developed of running public opinion polls in co-operation with party negotiators contributed significantly to the successful outcome of our efforts. – Senator George J. Mitchell.

3) Cyberspaces and Global Affairs by Sean S. Costigan and Jake Perry (Jan 1, 2012). Note Part II: Web 2.0 and public diplomacy includes the following articles:  – Call for power? Mobile phones as facilitators of political activism;  – ICT infrastructure in two Asian giants: a comparative analysis of China and India;  – Information (without) revolution? Ethnography and the study of new media-enabled change in the Middle East;  – The political history of the internet: a theoretical approach to the implications for US power;  – US identity, security, and governance of the internet;  – Information and communications technologies and power;  – Social media and Iran’s post-election crisis;  – Viewpoint: combating censorship should be a foreign policy goal;  – Viewpoint: an alternative prospect on cyber anarchy for policy-makers.  About the editors: Sean S. Costigan directs MIT CogNet and teaches information technology at The New School, and Jake Perry is an independent scholar.

3) National Relations: Public Diplomacy, National Identity and the Swedish Institute 1945-1970 by Nikolas Glover (Jan 1, 2012).    Says the author:  “My study focuses on the Swedish Institute for Cultural Exchange with Foreign Countries, 1945–1970. … It postulates that identifying with and promoting a particular national identity in the post-war world has been a question of relating the nation to others …  The concept of national relations leads me to engage with historical research on public diplomacy, the history of communication and the history of nationalism.”

4) Diaspora Diplomacy: Philippine Migration and its Soft Power Influences by Joaquin Jay Gonzalez III (Dec 27, 2011).   The author talks about “the remarkable and untapped soft power that international migrants possess and how various actors—from governments, NGOs, business, the church, and international organizations—could tap this valuable resource to enhance global cooperation, development, and understanding. With detailed and intimate illustrations from the experiences of the Philippine diaspora in San Francisco, London, Dubai, Dhaka, and Singapore…”

New paperback editions:

5) The New Arab Media: Technology, Image and Perception by Mahjoob Zweiri and Emma C. Murphy (Mar 29, 2012; hardcover published January 2011).   ISBS says “topics examined include: the impact of Al-Jazeera * implementation of the internet in the region * the use of the media for diplomacy and propaganda * image culture * the use of the internet by religious diasporas * information and communication technologies and the Arab Public Sphere * the influence of satellite television on Arab public opinion * the explosion of local radio stations in Jordan.” .

6) Kosovo’s Diplomacy: How can Public Diplomacy have an impact on Kosovo’s political and diplomatic position? by Alban Dermaku (Jan 23, 2012; hardcover published January 2011.)  Book flap text:  “The declaration of independence marked a new era for Kosovo and its relations with the countries that have recognized its independence. Since then Kosovo is striving in its diplomatic efforts to achieve broader international recognition and become a member of the United Nations. … In modern times, public diplomacy is receiving broad recognition as a crucial element for understanding and influencing foreign publics.”

Postgraduate Theses from the U.S. Naval Postgraduate School in Monterey, CA, new on Kindle eBook: 

7) Prioritizing Efforts to Improve Foreign Public Opinion of America: Applying a Business Model to Discover and Create Customer Value by Anthony J. Sampson – Kindle eBook (published Apr 12, 2012; thesis written in 2007 for the U.S. Naval Postgraduate School in Monterey, CA).  Author’s note: “Given the reality of fiscal and resource constraints, America could not possibly address all of the concerns of the foreign public; rather, America must focus its efforts on the factors that are likely to make the greatest impact. This study identifies negative factors that interfere with favorable foreign pubic opinion and suggests an analytic framework for prioritizing those factors.

8) The Holy See and the Middle East: The Public Diplomacy of Pope John Paul II by Ronald Patrick Stake – Kindle eBook (published March 31,2012; thesis written in 2006 for the U.S. Naval Postgraduate School in Monterey, CA).  Author’s note:  “This thesis considers changes in the diplomacy of the Holy See with respect to the Middle East … between 1990 and 2003. Policies … involved (1) establishing full diplomatic relations between the Holy See and the State of Israel; (2) convening the Special Assembly of the Synod of Bishops for Lebanon, ending in the papal visit to Lebanon in May 1997; and (3) opposing the 1991 and 2003 U.S. led wars against Iraq. …{T}he thesis argues that new circumstances occasioned a rethinking of the Holy See’s interests in light of the development of modern Catholic social teaching.”

March Madness on China’s Social Media: Unveiling the Beijing Conundrum

Wang Lijun

What’s happened in China within the Communist leadership in the past two weeks has been not only a mystery to Westerners, but to most Chinese as well. Wang Lijun, the aide of the flamboyant Chinese politician Bo Xilai seeking political asylum in the US embassy in Chengdu, followed by Bo removed as the party chief in Chongqing (read how the New York Times interprets the link between Bo’s dismissal and China’s political reform here), and the block of the word “Ferrari” in Chinese search engines. Now, not just the West, but also the majority of Chinese are aware of what’s behind such bizarre incidents thanks  to microblogging.

March 8 – rumors on Weibo

It all starts with a whisper on Weibo (the Chinese version of Twitter), that “something big has happened” in the early morning of 8 March, by Mao Shoulong, Dean of the School of Public Management at Renmin University, Beijing. Within hours, his post was forwarded over 2,600 times and attracted almost 1,000 comments.

@LunaZHONGBellFall: I’ve climbed over many layers of wall. Besides yesterday morning’s news of Hu Jintao calling Wang Lijun a traitor, there’s no latest development or confirmation of this news.

@TangGu2010: I’m outside the wall scouting for everyone. The South China Morning Post reports that Hu denounced Wang. What this means for Tomato is hard to say.

You can read more excerpts of Weibo comments here

March 15 – Bo disgraced by Wen

Bo Xilai

Then Bo was officially sacked on March 15,  which drew speculations around the world. The Atlantic even asked “Is there a coup in China now?“. However, the Tea Leaf Nation, an e-magazine on China run by mainly Westerners who distil stories reflected on China’s social media debunked this rumor. Unlike such bold inquiries by the Western media, the Chinese Weibo users have to invent phrases to discuss this issue in order to get around the tight censorship. For instance, to avoid publishing sensitive words that might be blocked on Weibo, they use “Great Pacifier of the West” (平西王) as Bo’s nickname because of his crackdown on organized crime as Party Secretary of the southwestern city of Chongqing, and tomato (西红柿 xī hóng shì) to refer to Chongqing because tomato sounds the same in Chinese as “western red city” (西红市) (Bo has been famous for evoking Mao’s revolutionary “red” in Chongqing).

You can read some wistful words of Bo from Weibo in English here.

Read China Digital Times, which offers perspectives from Chinese and foreign experts on China’s recent political conundrum. “Bo Xilai: Down, But Out?”

 March 19 – Ferrari crash involving son of top official

The Ferrari crash in the early morning hours of 19 March did not arouse that much attention among most netizens until they woke up to find that the word “Ferrari” was blocked on Weibo. Rumors say that the driver was the illegitimate son of Politburo member Jia Qinglin who is supposed to be in the same league as Bo Xilai.

This series of events somehow linked together has been called the March Madness in China by many media reports. This conundrum is no longer only accessible to those who are able to climb over layers of the “Great Wall” or those outside China, but to the average Chinese Weibo user. 195 million of China’s 1.3 billion population uses Weibo, according to China Internet Network Information Center (CNNIC)’s June 2011 report. This huge wave of awareness created by Weibo as the platform of civil society discussion reminds me of the stimulant Twitter during the Arab Spring.  However, put aside the question whether China will have a “Arab Spring”, I can be certain that during this period of leadership transition in China, the fact that citizens are better informed of what’s going on in China’s politics, which were so intangible before, is a good sign for China’s future.

Learn more about the speculations on the Ferrari accident among Chinese netizens and foreign media here and how these discussions led to a number of of banned terms online.

Read the translated Chinese official reportage of the story here.

Corporate Policy, Social Media and Collective Action

Will Youmans, a PhD student at Michigan, and SuperTweeter Jillian York (@jilliancyour), of the Electronic Frontier Foundation, have a new piece in Journal of Communication  titled “Social Media and the Activist Toolkit: User Agreements, Corporate Interests, and the Information Infrastructure of Modern Social Movements.” The article looks at four case studies from the Arab world — Facebook’s response to the “We are all Khaled Said” group, YouTube’s handling of gruesome videos from Syria, anti-atheist internet campaigns in Morocco, and the online activities of the pro-regime Syrian Electronic Army — to show the complex relationship between corporations, regimes, and protest movements.

From the abstract:

The uprisings in Tunisia, Egypt, and elsewhere have been credited in part to the creative use of social media platforms such as Facebook and Twitter. Yet the information policies of the firms behind social media can inhibit activists and empower authoritarian regimes. Analysis illustrate how prohibitions on anonymity, community policing practices, campaigns from regime loyalists, and counterinsurgency tactics work against democracy advocates. These problems arise from the design and governance challenges facing large-scale, revenue-seeking social media enterprises.

Youmans, who has conducted several studies of Arab media (especially Al Jazeera), and York, one of the most prominent and insightful writers/researchers on issues of online privacy, are particularly well-positioned to write on this topic. The paper makes some interesting insights into how tech corporations’ fundamental desire to increase revenues and users can make for strange bedfellows with authoritarian regimes interested in squashing protest movements that utilize, and sometimes depend on, social media.

One of the important points they make is that “social media provide the tools for organized dissent yet can also constrain collective action.” This happens, they argue, because the code itself “sets the range of usability,” and company policies and user agreements both enable and constrain users. For instance, Facebook eventually took down the Khaled Said page because it violated their ban on pseudonymous users. Yet in authoritarian regimes protesters often risk their lives by going public.

YouTube is an interesting example of how a social media company is trying to confront some of these issues. YouTube bans graphic and “disgusting” videos, which has created problems when citizens have posted gruesome footage of regime violence during the Arab Awakening (and in Iran before that). Yet these videos are also often the only way, or the most effective way, of documenting these abuses for the wider world and fellow citizens in the given countries.

YouTube responded to this conundrum by allowing the videos — usually — under a corporate policy allowing footage that is “educational, documentary, or scientific” in nature. And they have been responsive to community policing of the videos posted to their site. But sometimes videos still get pulled, and even if they are ultimately allowed back online, it may be too late for them to be effective.

At the end of the day, however, social media companies are still businesses, and must make deals with these regimes to gain access to new markets. China is perhaps the best and most discussed example because of its huge population and repressive internet policies. Companies such as Google and Yahoo! have been willing to compromise on their ideals by censoring delicate topics, and sacrifice user privacy and even security, to appease government officials.

Regimes and their supporters take various approaches to social media-driven protest, ranging from shutting down the internet entirely to engaging in internet-based attacks and counter-propaganda campaigns. Recently, for instance, pro-Chinese government hackers have deluged Twitter conversations with the hashtags #Tibet and #Freetibet with spambots.

As the authors conclude:

Although social media firms made some exceptions for reformers during the Arab Spring, their policies and the architecture of their products will increasingly complicate collective action efforts. Nonetheless, pressures by users have and will continue to force adjustments in design and policy.

Diplomacy in the Digital Age

Do a web search for the Egyptian Influence Network and what emerges is a visual depiction of the social network that helped bring down President Hosni Mubarak a year ago. The United States government knew about broad public discontent, but did not have a meaningful relationship with these new digital elites. It certainly underestimated their power.

Invisible Children's Jason Russel is trailing behind U.S. Policy

Earlier this week other digital actors released a dramatic film on the Lord’s Resistance Army, called KONY 2012. It instantly went viral; the State Department learned of it via the daughter of its Deputy Spokesman (in the interest of full disclosure, my former deputy). In this case, Jason Russell, the film’s producer, is trailing U.S. policy. The government months ago deployed military advisors to help improve the ability of regional governments to defeat the LRA.

Both cases underscore the dynamism of the digital age and the pressures it places on U.S. diplomacy. More and more people will have access to the kind and quality of information that was previously reserved for governments. Digital media do not fundamentally change the diplomatic process, but it expands the number of influencers, accelerates the process and can generate sudden shifts in public opinion.

As cell phones and other technologies become even more ubiquitous – equipped with cameras and connected to the Internet – everything we say and do will be increasingly visible. Government bureaucracies are going to struggle to keep pace and respond meaningfully in real time.

The State Department is already aggressively expanding its use of social media to communicate beyond governments directly to the people in multiple languages. Secretary of State Hillary Clinton in her first Quadrennial Diplomacy and Development Review has created a vision of a new breed of ambassador who will be more visible and more empowered than ever. Recently minted Ambassadors Robert Ford and Michael McFaul in Syria and Russia respectively are great examples of “early adopters” who have led significant engagement campaigns using social media.

But they are still the exceptions, not the rules. It will take some time to change bureaucratic culture whose first instinct is to carefully control the flow of information. But the global information infrastructure is simply too advanced to be controlled. The new digital elites must be engaged.

This will require both cultural and process changes to empower more leaders to willingly and effectively communicate with key audiences around the world. It will take a new generation of Foreign Service officers for whom information and communications technology is second nature. This will involve more engagement, more risk taking and greater focus on global public opinion.

Given what we are seeing in the Arab Awakening, public opinion will shape policies and diplomatic options in more countries of consequence to the United States. Policies are going to be more populist – the immediate impact of the Koran burning is another recent case in point.

Technologies are transformed much faster than cultures. They will change diplomacy, but it will take a while.

Social Media and the Arab Spring

One of the most hotly debated topics surrounding the Arab Spring has been what role if any social media have played in the protests and, in a couple of cases, revolutions. Scholar Zaynep Tufekci (UNC) and The Engine Room’s Christopher Wilson have a new piece in Journal of Communication (gated) that looks specifically at the role of social media in Egypt’s Tarhir Square protests. The article appears in a special issue of the journal dedicated to the topic of social media and political change. They find evidence that Facebook in particular seemed to play a critical informational role, as well as mobilizing one. From the abstract:

We demonstrate that people learned about the protests primarily through interpersonal communication using Facebook, phone contact, or face-to-face conversation. Controlling for other factors, social media use greatly increased the odds that a respondent attended protests on the first day. Half of those surveyed produced and disseminated visuals from the demonstrations, mainly through Facebook.

The authors used a snowball sampling method – asking respondents to recommend others to participate in the survey – and ended up interviewing about 1,000 people who claimed to have participated in the Tahrir Square protests. The interviews were conducted about two weeks after Mubarak’s resignation. Tufekci and Wilson are upfront about the potential problems with their sample, to their credit.

There is much to chew on in the piece, but I’d like to flag a few things from the study:

  • Face-to-face interpersonal communication was by far the most common way people first learned about the protests: 48.4 percent cited this as opposed to 28.3 percent that said “interpersonally oriented media” such as Facebook.
  • That said, traditional media – in this case, satellite TV – was only cited by 4 percent of the respondents as the means by which they learned about the protests.
  • A major function of new technologies ranging from social media to mobile phones (and both in tandem) was documenting events and spreading them virally.
  • Women were heavier users of social media than men, and the differences were statistically significant.

Perhaps most interestingly, the authors make a case for thinking of a “new system of political communication” in the MENA region, one that isn’t just about “Facebook Revolutions” but instead sees a complex media ecology that has three, interrelated components:

  1. Satellite TV/traditional media
  2. Information and communication technologies (ICTs), especially social media platforms
  3. Ever cheaper and widely available mobile phones

The piece is an interesting addition to the growing body of scholarly literature in this area and worth checking out in full, as is the special issue.

Hip Hop, Soccer, and Women’s Voices

It’s March 8 — International Women’s Day — and a great occasion to introduce two remarkable women who will travel to Washington DC later this month to speak at George Washington University.

Tumi Mosadi, not yet 30, directs GlobalGirl Media in Johannesburg, South Africa, teaching social media and video-journalism skills to high school girls who are struggling against stacked odds: poverty, disease, violence.  Through Tumi’s dedication, these girls find their voices.  They learn to tell their own stories, and the stories of those around them.  When South Africa hosted the 2010 soccer World Cup, Tumi helped the girls talk about what this remarkable event meant for them as citizens of South Africa, even if soccer is not traditionally a girls’ game there.  Since 2011, Tumi has helped the girls find their voices to talk about HIV and AIDS.

Soultana, at 25, is a Moroccan rap star, still a rarity in that North African country.  With fellow members of the trio “Tigresse Flow” she won several national music awards in Morocco, including the prize for best emerging talent at the prestigious annual Mawazine festival.   Last year, Soultana released a solo music video: “Sawt Nssa” or “The Voice of Women.”

[youtube=http://www.youtube.com/watch?v=TK9Pcvf8CG4]

Soultana raps about poverty, double standards, and exploitation.  She sings “The woman’s voice is what I’m calling / The girl’s voice that is lost in my country / The voice of those who want to talk, who want to say: a voice of all women who want a sign.”

So what do these remarkable women have in common?   And what brings them together at GWU later this month?

What Tumi and Soultana share is their embrace of cross-cultural dialogue and international partnerships — and specifically their participation in programs that are part of United States cultural diplomacy.

Global Girl Media works to give girls a journalist’s voice, with programs in Los Angeles, South Africa and elsewhere. U.S. Embassy public diplomacy grants help send American volunteer mentors/trainers to South Africa.   At the U.S. Consulate in Johannesburg, I saw clearly the thirst for such programs and opportunities, and their potential for great impact.  But Tumi herself can speak from the inside, can talk about what she’s learned as a trainer and mentor about effectiveness, and about the changes she has seen in the lives of the participating girls.

Half a continent away, Soultana came to know several young U.S. Fulbright researchers who were studying hip hop culture in Morocco, and helped guide them through Casablanca’s complex cultural scene.  Last year, she visited the U.S. via the International Visitors Leadership Program, adding on an artists’ residency and New York festival performance.   At the U.S. Embassy in Morocco, I saw first-hand the emerging power of young aspirations and voices in that country, which, just as in the U.S., are so often expressed through music.   But Soultana herself can speak about how it feels to be a young, pioneering woman expressing the concerns of a generation.  And her prior experience in America will help her to tell us these things in our own language of cultural understanding.

The best news is that both of these remarkable individuals will be featured speakers at “Hip Hop Diplomacy: Connecting Through Culture,” a conference the IPDGC will host on March 27, from 2:00 – 5:00 pm at the Elliott School of International Relations.  Click on the link for details, and to RSVP.  We hope to see you there!

Was the Arab Awakening a Spring Without Flowers?

In celebration of International Women’s Day, the Middle East Program at the Wilson Center has released an interesting report, “Reflections on Women in the Arab Spring.” The report consists of short commentaries from women who were key participants and observers of the various protests that have swept the MENA region over the last year.

Many of those contributing to the report are pessimistic about the future for women in many of these societies, and a mood of bitterness and even betrayal underlies a lot of their observations. Some of this, to be sure, reflects the same feelings that many of the protesters in places like Egypt have expressed as they’ve seen their own power usurped by conservative political parties and even old foes like the Army. Last April I conducted some journalism training at the American University in Cairo right next to Tahrir Square, and already this pessimism was palpable in the conversations I had with students, faculty, and even those still gathering in the square.

But as the report makes clear, there are unique concerns among many women, and their male supporters, that the new political systems in these countries are not an improvement, and in some cases could even create a worse environment for women than existed under the old dictatorships.

This is all the more distressing given the powerful role many women played in these revolutions, and, for many, the sense of empowerment the protests gave to these women. As Moushira Khattab, a former Egyptian Ambassador to several countries and former Minister of Family and Population, says in the report:

Women rallied around the cause of pushing the train of political change. One year later,
Egyptian women find that the train of change has not only left them behind, but has in fact
turned against them. It is ironic that the revolution that empowered a country, and made every
Egyptian realize the power of their voice, stopped short of women’s rights. Sadly, the only
march that was kicked out of Tahrir Square was that of women celebrating 2011 International
Women’s Day. Women were beaten, subjected to virginity tests, and stripped of their clothes in
the very same Tahrir Square.

An important underlying theme of the report, from both an academic and a social movement perspective, is that political processes and political parties are ultimately more important for securing rights and freedoms than revolutions. Many of those quoted in the report lament the failure to live up to the promise of female representation in legislative bodies, and the frightening way in which these male- and often conservatively-dominated legislatures are trying to roll back the rights of women by, for example, legalizing polygamy or trying to reinstate female genital mutilation.

This isn’t just about Islamism, either. As Rend Al-Rahim, Executive Director of the Iraq Foundation, points out:

A similar retreat in the civil and human rights of women may well occur, as constitutions are
written and laws are passed. It’s not an issue of Islam. Though the Salafist trend denies rights
for women, the Muslim Brotherhood, less extreme and more numerous, fielded women
candidates for parliament in Egypt (and before that in Iraq). The retreat in women’s rights has
more to do with the resurgence of patriarchal, narrowly conservative, social mores embedded
in ancient tribal customs than with religion. Shari’a is only a convenient peg for the deeper
instinct of male dominance.

Successful social movements, particularly revolutionary ones, have always faced difficulties as they transition from protest to political process, in large part because the latter doesn’t reward idealism and non-hierarchical structures. The problem is, process is where real change occurs, or where it gets squashed. For women in the MENA region, and elsewhere, there are worrying signs, but there are also hopeful ones. To end on a more positive note, here is a cautiously optimistic forecast from Farzaneh Milani of the University of Virgina:

The massive participation of throngs of women, walking shoulder to
shoulder and side by side with men, is a turning point in the contemporary history of the
region. It is indeed a revolution within revolutions. Although there will be many challenges
ahead, particularly for those women who have transgressed all conventional boundaries and
traditional spaces, the genie is out of the bottle.