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Blog post by Jonathan Fuller, GMBA '20

17 students; 3 teams; 1 professor; 1 TA; 2 tour guides; countless directors, founders, CEOs, CFOs, managers, and liaisons… just a taste of the many people that made CAP Germany so special. It’s easy to say that the final two weeks of Year 1 in the Global MBA program at GW were nothing short of unforgettable.

Our final presentations took place the Thursday before leaving, when all three teams got up in front of their clients and crushed it! It was incredible to see the final projects come together and to compare them to each stage throughout the CAP process. A special shout-out to Ali, who was named the most improved (and boy did he deserve it). If there were any doubts about progress before, after the presentations it was clear that each group had learned an exceptional amount through CAP. The teams were able to put it all together in final deliverables that received the highest of praises from all clients: the statement, “We look forward to next year’s GW Consulting Team!”

Team BEOS

Team Peccato

Team GETEC

The BEOS Team delivered a change management initiative which included the re-structuring of company personnel along with an implementation plan and timeline. The Peccato Team offered a full marketing plan, complete with a how-to guide and step-by-step process moving forward. The GETEC Team presented a comprehensive industry analysis along with market-entry strategy and quantitative decision-making tools for the UK. To say that any of us anticipated such in-depth and well-received deliverables back in January would have been a stretch!

Some of us left CAP Germany with better presenting skills, some left with new mentors/professional contacts, others left with a better grasp on working with people from different cultures. All of us left better prepared for what’s next. We’re heading off to internships around the country and world this summer with an enhanced sense of the business needs of today and the solutions of tomorrow. The CAP experience gave us a boost in the skills and confidence needed to be successful in our internships and come back in August ready to complete Year 2 before heading off to our big-kid jobs post-MBA!

Blog post by Jonathan Fuller, GMBA '20

The “German White House” in Berlin.

 

Germany is one of the most important nations in Europe and the world; they are one of the largest global economies and exercise influence in many political arenas around the globe. Germans have a very strong culture and are well-known for several strengths (such as engineering prowess). But how does that translate on the ground? I’ll attempt to give a bit of insight into the small differences that make a big impact on traveling and doing business in Germany (Berlin and Dresden, at least).

Arrival at Berlin’s main airport and the subsequent transportation to our hotel was simple. Germany has an outstanding public transportation system (not that I know much about that as an American)! Additionally, most signs, kiosks, etc. include information in both German and English. This allowed us to navigate through the airport and find a city bus that dropped us just a few blocks from the hotel for under €3. This language (non)issue persisted, as most personal interactions I’ve had have been in English – clearly a common 2nd language for many Germans.

In terms of the work environment, Germany has largely exemplified the typical corporate culture associated with Germans. For one, they get right down to business. While there is room for brief introductions/niceties, most meetings have kicked off with the agenda within a couple minutes of entering the building. We’ve also noticed, with few exceptions, that punctuality is of great importance. Finally, the stereotype of Germans excelling at industry and innovation appears accurate, with one key difference. Innovation in Germany is more calculated and incremental than elsewhere. Disruptive change does not typically emerge from German business; although they are quite adept at implementing such changes and building upon them.

Team GETEC with GW Alum Paul Maeser at BDI (the Federal Association of German Industry).

A few additional differences to consider while in Germany:

  • Leadership – the term “leader” does not always carry a positive connotation here. This sentiment was echoed to us from both a German and U.S. employees here. Instead, it is helpful to frame the position as responsibility and potential to create impact.
  • Water – all of us here on CAP Germany have had a difficult time adjusting to the lack of persistent availability of water. While the tap water is fine to drink, getting water while out is difficult – drinking fountains are nearly non-existent and restaurants only serve bottled water (but remember to specifically ask for still water lest you want sparkling).
    • A positive side? Beer is sometimes cheaper than water!
  • Calculating Distance – what has become a running joke with our group is the locals’ under-estimation of distance between locations in the city. Did someone say the restaurant was 200 meters away? Prepare for a 15-minute walk! An office is a block from the metro station? More like six blocks!

    A section of the Berlin Wall at the East Side Gallery.
  • Plastics – a pleasant change compared to the US is the lack of plastic! Bottled drinks are served in glass. We even went to an outdoor beer festival in Dresden, where a plastic cup could not be found; instead, you are served beer in a glass. Once finished with the drink, you return the glass to the beer tent for a refund of €2.

Overall, there was no single, major culture shock experienced in Germany. Instead, it’s the combination of many subtle differences that, taken together, can make it feel like the totally different country that it is. No less – it has been a great experience and I will certainly return in the future (water in-hand)!

 

 

 

Blog post by Jonathan Fuller, GMBA '20

As I sit in front of the departure gate at DCA, I can’t help but feel ecstatic: CAP 2019 is finally here! CAP is one of the core pieces of GW’s Global MBA program that we have all been talking about and looking forward to since we began our studies in August. Even before knowing the countries, the excitement was vivid. Fast forward to today, and here I sit ready to board the first of three flights to get me from our nation’s capital to Berlin.

CAP Berlin boasts three different teams with a good mix of companies and projects. One team is working on the marketing strategy of a local German fashion brand (Peccato), another is working with a real estate company (BEOS) on organizational change and people management, and the final team, to which I contribute, is presenting a market-entry strategy for an energy contracting company (GETEC) to penetrate the UK real estate/energy market.

As for the students on CAP Berlin, I’ll take some liberties in speaking on behalf of the group and say that we are all pleasantly surprised with the abilities and hard-working attitudes of each team member – who collectively represent six countries and 10+ languages (don’t fact-check me on those numbers). But perhaps I shouldn’t be surprised – we are all GW students, after all.

In preparation for our time in Germany, all three teams have been in contact, via video-conferencing calls, with the clients on a regular basis throughout the semester. Our work so far (group meetings, CAP classes, and CAP workshops) has been generally focused on the following:

  • Preliminary research to understand the culture and business environments our clients were operating (or wanting to operate) in as well as best practices.
  • Client discussions focused on gathering internal data relevant to company organization, growth strategy, and marketing plans.
  • Initial findings and recommendations based on initial data and analysis done at GW.
  • Story-boarding to share our findings in a cohesive yet clear, concise message to present to our clients.
  • Presenting, presenting, and presenting (I gather that presentation skills are considered somewhat important)!

Leading up to this point has been a mixed bag of emotions. The aforementioned excitement has swirled in and out among a vast array of other feelings throughout this semester – the uncertainty and anxiety of initial client interactions, the concern of developing an appropriate scope (which my team learned first-hand can change numerous times throughout the engagement), the stress of dress-rehearsals/presentations, and of course, finals shortly before takeoff. Suffice it to say, we are all ready to get to Berlin and finish strong!