In Episode 6 of “Market News with Rodney Lake,” Rodney Lake, the Director of the GW Investment Institute (GWII), explains the business aspect of GWII’s BMPB framework (Business, Management, Price/Valuation, and Balance Sheet). He explores the practical applications of the DuPont formula in evaluating business quality, underscores the importance of understanding the utility of products and services, and delves into key financial metrics like Return on Equity. Using examples like Apple (NASDAQ: AAPL), he demonstrates how high profit margins and customer loyalty contribute to business value.