The George Washington University International Institute of Tourism Studies (GW IITS) is leading a first-of-its-kind national study analyzing the next generation of destination management plans in the United States, with support from Miles Partnership and Coraggio Group.
As destinations face increasing pressures—from climate change and resident sentiment to economic shifts and visitor management—this study will examine how innovative planning approaches are shaping more sustainable, inclusive, and resilient tourism futures.
A Research Framework for the Future of Destination Management
The study will evaluate destination management plans across key dimensions:
- Holistic Approach – Balancing environmental conservation, cultural preservation, resident quality of life, and economic sustainability.
- Sustainability Integration – Embedding sustainability across environmental, social, cultural, and economic aspects.
- Stakeholder Engagement – Ensuring inclusive participation from public, private, local, and Indigenous stakeholders.
- Multi-Sector Collaboration – Engaging tourism, public lands, transportation, and economic development sectors.
- Local Focus – Analyzing city, county, and regional plans with potential for future state and national-level insights.
Leveraging Expertise from GW IITS, Miles Partnership, and Coraggio Group
The GW International Institute of Tourism Studies has long been at the forefront of destination stewardship and sustainable tourism planning, working with destinations in the US, including Wyoming, New Mexico, Oregon, South Dakota, Alaska, and Maine, and around the world from Jamaica and the Cayman Islands to Belize and Honduras, to develop strategies that prioritize community well-being, economic growth, and preserving natural and cultural heritage.
For Miles Partnership, a strategic marketing consultancy specializing in tourism, this initiative aligns with its commitment to helping destinations develop and implement forward-thinking, data-driven strategies.
The Coraggio Group, known for its expertise in strategic planning and stakeholder engagement, brings valuable insights into how destinations can design and execute impactful management plans.
By identifying best practices and providing data-driven recommendations, this study will serve as an essential resource for destination leaders and tourism professionals looking to shape the future of sustainable tourism.
