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Efforts are underway to ensure the inclusion of Native American communities in South Dakota tourism through the launch of the Native American Tourism Development and Management Plan, 2020-2025, South Dakota. This  is one of the first initiatives of its kind under the Native American Tourism and Improving Visitor Experience (NATIVE) Act and was unveiled at an event held on August 26, 2021, at the Journey Museum in Rapid City, South Dakota.

In her virtual address to the audience, Denise Edwards, Acting Director of the Office of Indian Economic Development, commended the group’s efforts. “One fact stands out: none of the progress would be happening without the commitment to do the work and to do the work together,” she said. “The South Dakota Native Tourism Alliance is one of the first in the nation to attract these funds and begin the South Dakota tourism development journey. What this group is pursuing is groundbreaking. Now the plan is made, tribally-driven tourism success is on the horizon.”

 Denise Edwards, Acting Director of the Office of Indian Economic Development

Under the new plan, the first alliance of its kind brings together nine federally-recognized tribal nations in South Dakota to form the South Dakota Native Tourism Alliance (SDNTA), a network of more than sixty organizations and local, state, and federal partners, working together to develop Native American tourism as a catalyst for economic growth. This tourism development initiative has been steered by the George Washington University International Institute of Tourism Studies in partnership with its South Dakota and federal agency partners including the Office of Indian Economic Development, U.S. Department of the Interior.

At the event, more than 100 stakeholders, including tribal leaders and tourism industry champions, celebrated the journey to date alongside presentations of tourism tactics which will be rolled out throughout the region over the next few months.

Tribal Nations in South Dakota are stewards of a diverse array of natural and cultural resources that offer untapped possibilities for tourism. However, these communities remain hidden gems despite the many recreational opportunities available—outdoor activities including hunting and fishing, rich cultural and sporting events such as wacipis, rodeos and fairs, and gaming opportunities.

“I think the South Dakota Native Tourism Alliance is a potential revenue source for our tribes, and it’s a way for our tribes to generate income, alleviate poverty, and help us to conserve our natural resources and culture,” said Dew Bad Warrior-Ganje, a member of the Cheyenne River Sioux Tribe and vice president of the Black Hills Pow Wow, who has been working closely with the GWU IITS team over the last three years.

(Left) Ira Taken Alive, Vice-Chairman, Standing Rock Sioux Tribe; (Center) Dew Bad Warrior, Event Coordinator and Vice President, Black Hills Powwow Association; (Right) Representative Tamara St. John, Event MC and District 1 Representative, South Dakota House of Representatives, Sisseton-Wahpeton Oyate

By 2025, the SDNTA envisions Tribal Nations actively working with industry, state, and federal partners to develop Native American tourism experiences that are attracting visitors, encouraging them to stay and experience more in Tribal Nations, and ultimately bolstering local economies and the well-being of Native American communities. 

The path forward for this initiative is for the SDNTA to implement the NATDMP with support from Tribal Nation Leadership, GW, the South Dakota Department of Tourism, and a range of industry partners across the state. SDNTA members hope this initiative can be a vehicle for the Oceti Sakowin (the Seven Council Fires) Oyate to enhance economic development through responsible tourism that promotes and maintains Lakota, Dakota, and Nakota values. “The idea is really that the tribal nations are working together to attract tourists and not going at it alone. Ensuring that there is this cross-cultural bridge occurring, and education occurring in tourism, along these trails and byways,” said Seleni Matus, director of the International Institute of Tourism Studies at George Washington University.

NETWORK TO BE ENDORSED BY KATHRYN ISOM-CLAUSE, U.S. DEPARTMENT OF THE INTERIOR DEPUTY ASSISTANT SECRETARY OF INDIAN AFFAIRS IN SPEECH AT 2:00 PM ET TODAY, OCTOBER 6, 2021

The Indigenous Tourism Collaborative of the Americas (ITCA) today announces the launch of an industry network of nearly 100 Indigenous and industry organizations and leaders that will work together to support sustainable Indigenous tourism development across the American continents. The new network will be endorsed by Kathryn Isom-Clause, Deputy Assistant Secretary of Indian Affairs for the U.S. Department of Interior, in her remarks to be given virtually today at 2:00 p.m. EDT to the XXV Inter-American Congress of Ministers & High-Level Authorities of Tourism meeting organized by the Organization of American States and hosted by the nation of Paraguay on Wednesday, October 6, 2021.

The Live Stream can be viewed by clicking the button below.

 

An official unveiling of the network will take place Monday, October 11, 2021, at a virtual event beginning with a highly topical roundtable discussion focusing on “Tourism Recovery and Indigenous Resilience in Uncertain Times,” featuring several leading voices in Indigenous tourism development from across the Americas. The event will also encourage sign-on to the ITCA Partner Pledge, as an affirmation of commitment to actively support the launch of this movement to promote responsible Indigenous tourism across the Americas.

In October 2020, the Organization of American States and the George Washington University International Institute of Tourism Studies in partnership with the Office of Indian Economic Development at the United States Department of the Interior hosted the first-ever Indigenous Tourism Forum of the Americas that brought together more than 250 Indigenous tourism organizations, travel companies, and representatives of governments, nonprofits, and academia to discuss the development challenges that Indigenous people face and the role of tourism in driving sustainable economic development. 

Join us on the ground floor of this evolution in travel, supporting your Indigenous communities and tourism industry leaders to create a new tourism network of strength, knowledge, and vision. As Indigenous tourism continues to face one of its greatest challenges with the COVID-19 pandemic, let us work together to reconstruct and rebuild a prosperous and resilient Indigenous tourism economy.

Kathryn Isom-Clause

Deputy Assistant Secretary of Indian Affairs, U.S. Department of the Interior

That event inspired a network of nearly 100 Indigenous leaders and leading organizations and public and private industry champions to join forces to create a hemispheric Collaborative that is committed to addressing some of the most pressing issues needed to assist Indigenous communities and tourism to build back stronger. The newly formed ITCA will provide a platform for community leaders, policymakers, and business owners to share their experiences, to learn from one another, to take collective action, and to better understand how to promote change through tourism without compromising their own cultural values.

The ITCA network will set out to steer the growing traveler interest in authentic experiences that provide meaningful connections, particularly with people from other cultures. Indigenous tourism across the Americas offers communities an opportunity to generate income, alleviate poverty, increase access to healthcare and education, and conserve cultural and natural resources.