Overview

Young adults (YA) play an essential role as family health advocates (FHAs) and increasing cancer-related awareness and knowledge​. For YAs, increase rates of smartphones ownership and social media use suggest promising solutions for not only reaching minority YAs to directly promote cancer awareness/knowledge and screening, but also offer easy-to-use and inexpensive dissemination tools for them to instantly share relevant content to others in their social networks, including older family members

This formative study seeks to identify the current digital communication and social media usage and preferences for health information among minority young adults​. The findings will provide insights into if and how these various channels, methods, and devices can be leveraged to promote family-oriented cancer awareness and screening interventions among racial-ethnic immigrant populations in future research.

Objectives of the Study

Identify current health information seeking behavior and preferences in using digital communication and social media among racial/ethnic minority young adults (YAs)

Explore use of digital communication and social media usage for health information for friends and family

Identify current health/cancer knowledge among racial/ethnic minority young adults

Present suggestions on future digital communication or social media-based intervention program to improve health among young adults and their friends and family.