Issue #104

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Nicholas Burns, Marc Grossman, and Marcie Ries, “A U.S. Diplomatic Service for the 21st Century,”Harvard Kennedy School, November 2020.  The authors are retired Foreign Service Officers who served with distinction in the political officer career track and as ambassadors.  Their report is an ambitious call to reimagine American diplomacy and reinvent the Foreign Service.  It is not a plan to reform the State Department, its Civil Service component, or whole of government diplomacy.  Some recommendations have a vintage hue: restore State’s lead role in foreign policy, reaffirm ambassadors as the president’s personal representatives, strengthen budget support for the Foreign Service.  

Other recommendations focus on organization and process: 

(1) Enact a new Foreign Service Act, preserving what is good in existing law; 

(2) Transform the Foreign Service culture through promotion and assignment incentives; 

(3) Achieve diversity through relentless top down direction, structural changes in recruitment and promotions, and a diplomacy ROTC-type program; 

(4) Expand career long education and training through legislation and a 15% personnel increase to create a “training float; 

(5) End the internal “caste” system by eliminating separate career tracks (aka “cones”); 

(6) Create a defined mid-career entry program for critical skills; 

(7) Seek legislation and funding for a Diplomatic Reserve Corps; 

(8) Increase numbers of career diplomats in ambassadorial and senior Department positions to achieve symmetry with the military, CIA, and NSA; and 

(9) Rename the Foreign Service as the “United States Diplomatic Service.”  

In keeping with a growing body of thinking, the report assumes “public diplomacy” to be a core competency in a multi-functional diplomatic corps rather than a separate category of practice.  It also maintains a strong commitment to diplomacy as a full career, and it takes sharp issue with Anne-Marie Slaughter’s plan to create a “global service” that would recruit people from multiple sectors for 5-10 years.  Many of the report’s compelling ideas are not new – mandatory professional education, a reserve corps, ending the “cone” system, and no longer treating public diplomacy as a subset of diplomatic practice.  See for example, “Forging a 21st Century Diplomatic Service for the United States Through Professional Education and Training,” Stimson/The American Academy of Diplomacy, 2011;  “Futures for Diplomacy: Integrative Diplomacy for the 21st Century,”  Clingendael, 2012; “The Paradox of US Public Diplomacy: Its Rise and ‘Demise,’” George Washington University, 2014.  See also this webinar with the report’s authors hosted by American Foreign Service Association President Eric Rubin, “The Future of the Foreign Service,” (about 90 minutes) November 23, 2020. 

Nicholas J. Cull and Michael K. Hawes, eds., Canada’s Public Diplomacy, (Palgrave Macmillan, 2021).  For decades, Canada’s diplomacy scholars and practitioners have done excellent, innovative work.  This collection of essays, compiled by Nick Cull (University of Southern California) and Michael K. Hawes (Queens University, Canada) is no exception.  Many authors of these chapters will need no introduction to longtime readers of this list.  Previews of each are accessible through the title link.  See also “The Latest Book on Canada’s Public Diplomacy,” November 17, 2020, USC Center on Public Diplomacy.  The book is affordably priced in paperback on Amazon at USD $29.99. 

Cull, “Canada and Public Diplomacy: The Road to Reputational Security.”   

Hawes, “‘We’re Back’: Re-imagining Public Diplomacy in Canada.” 

Daryl Copeland (The Montreal Centre for International Studies, University of Montreal) “‘Is Canada “Back’? Engineering a Diplomatic and International Policy Renaissance.” 

Evan Potter (University of Ottawa), “Three Cheers for ‘Diplomatic Frivolity’: Canadian Public Diplomacy Embraces the Digital World.” 

Sarah E. K. Smith, (Carleton University), “Bridging the 49th Parallel: A Case Study in Art as Cultural Diplomacy.”  

Bernard Duhaime and Camille Labadie (University of Quebec at Montreal), “Intersections and Cultural Exchange: Archaeology, Culture, International Law and the Legal Travels of the Dead Sea Scrolls.”  

Rhys Crilley (University of Glasgow) and Ilan Manor (University of Oxford), “Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power.”   

Ira Wagman (Carleton University), “Should Canada Have an International Broadcaster?” 

Andrew F. Cooper (University of Waterloo), “Dualistic Images of Canada in the World: Instrumental Commonalities/Symbolic Divides.”  

Stefanie von Hlatky (Queens University, Canada), “The Return of Trudeaumania: A Public Diplomacy Shift in Foreign and Defence Policy?  

Mark Kristmanson, “International Gifts and Public Diplomacy: Canada’s Capital in 2017.” 

Natalia Grincheva, Museum Diplomacy in the Digital Age, (Routledge, 2020).  Grincheva (National Research University “Higher School of Economics,” Moscow) is among a growing number of scholars who are expanding the meaning of cultural diplomacy to include, in her words, “exchanges and interactions among people, organizations and communities that take place beyond the direct control or involvement of national governments.”  She finds evidence in the way social media give cultural communities opportunities (1) to challenge museum authority in cultural knowledge creation, (2) to “voice opinions and renegotiate cultural identities,” and (3) to “establish new pathways for international cultural relations, exchange and, potentially, diplomacy.”  Her well researched book supports these ideas with three case studies of online museum projects: The Australian Museum’s Virtual Museum of the Pacific in Sydney, the UK’s “A History of the World in 100 Objects,” a project undertaken by the British Museum in collaboration with the BBC, and the YouTube Play global contest of creative videos developed by Google and the Guggenheim Museum in New York.  Grincheva provides a description and critique of these projects as well as assessments of their political narratives.  She argues they create channels of museum diplomacy through (1) their projection of national cultures and values in the global media environment, and (2) their value as meeting spaces for cross cultural exchange, learning, dialogue, and exposure of political and cultural differences.  This is a provocative study that deserves attention and debate.  As with other inquiries into diplomacy‘s meaning in society beyond governance, it raises an important research question: where does diplomacy stop, and where do other categories of cross-cultural connections begin?

John Maxwell Hamilton, Manipulating the Masses: Woodrow Wilson and the Birth of American Propaganda, (Louisiana State University Press, 2020).  Literature on George Creel and his World War I Committee on Public Information (CPI) is “surprisingly thin” historian Justin Hart observed a few years ago. Not anymore.  LSU journalism professor Hamilton’s monumental new study is a deeply researched, highly readable book that puts the CPI in historical context, illuminates its personalities and activities, and assesses its strengths, limitations, and influence on American democracy and public diplomacy.  He writes with a former journalist’s skill.  Rooms and places are described.  People are identified with telling adjectives.  Brief quotes signify large themes.  Research is grounded in interviews, articles, manuscripts, diaries, official records, Creel’s own writings (“indispensable and unreliable”), and some 150 archival collections – a prodigious undertaking.  His book frames context: Progressive Era politics and journalism, Wilson’s campaign and presidency, the Great War.  Much is devoted to the CPI’s domestic activities, censorship, sanitized news, “manufactured fear of an imminent threat,” dependence on civil society actors, and Creel’s controversies with officials, lawmakers, and the media.  

Propaganda is Hamilton’s operative term.  CPI was America’s “first and only ministry of propaganda.”  It gave rise to US “public diplomacy” abroad and what he calls the “Information State” – mind sets and techniques decentralized in US government organizations at home.  Hamilton’s assessments of Creel as “the father of public diplomacy” and CPI’s overseas “commissioners” contain an abundance of important insights.  With no advance planning, and during a lifespan of less than three years, these practitioners “field-tested ideas that became staples of public diplomacy.”  Especially informative are profiles of CPI’s Edgar Sisson and Arthur Bullard in Russia, Vira Whitehouse in Switzerland, Charles Merriam in Rome, Hugh Gibson, a State Department diplomat in Paris assigned to “help coordinate CPI propaganda,” the military’s psychological operations launched by Heber Blankenhorn, and tensions between Creel and Army Captain Walter Lippmann.  

Strengths of the book lie in its extensive new research on CPI’s operations and a constructive balance in its attention to field practitioners as well as leadership in Washington.  But the book is written also from a present-minded perspective, aspects of which are debatable.  Hamilton’s central theme is that CPI launched “the establishment of pervasive, systematic propaganda as an instrument of the state” and what became a “profound and enduring threat to American democracy.”  It “propelled mass persuasion into a profession” empowered by technologies, science-based strategies, and disadvantaged publics.  He also argues that “Where outright propaganda is called for, as with public diplomacy, it should be a lesson on the presentation of facts and honest introspection on the American experience . . . .”  This tension between when propaganda is and is not “called for” is not fully explored.  His story of CPI’s legacy raises important unresolved questions, directly and implicitly, about propaganda in the external relations of a democracy, the evolution of US diplomacy’s public dimension, public affairs as a necessary and appropriate instrument of governance, the role of the press in shaping news, and dangers of propaganda to citizens in a democracy.  These questions merit consideration by scholars and practitioners.  Manipulating the Masses is an outstanding contribution to the literature.  It deserves to be read widely and discussed. 

See also “Meet the Author: John Maxwell Hamilton,”  USC Center on Public Diplomacy, November 10, 2020; John Maxwell Hamilton and Kevin R. Kosar, “Call it What It Is: Propaganda,”  Politico, October 8, 2020.


“Introducing: The Hague Journal of Diplomacy Blog.”
  Now entering its second year, HJD continues to provide a forum for scholars and practitioners to discuss issues and stimulate debates on diplomatic practice, “diplomatic aspects of international politics,” and articles published in The Hague Journal of Diplomacy.  On the unstated premise that less is more, HJD publishes approximately 10 blogs annually.  Authors may submit proposals, limited to 300 words, to HJD Blog editor Ilan Manor at ilan.manor@stx.ox.ac.uk. See also The Hague Diplomacy Blog: Guidelines for Authors.

Ilan Manor and Guy J. Golan, “The Irrelevance of Soft Power,” ResearchGate, E-International Relations, October 19, 2020.  Manor (University of Oxford) and Golan (Texas Christian University) argue the debatable and seemingly inconsistent propositions that soft power is irrelevant (their title) and secondary (in their article).  The 21st century, they contend, will consist of growing competition among three giants – the US, China, and India.  Nations will create short-term alliances that will be malleable and “rest on shared interests, not shared values.”  Power will function differently.  Soft power (attraction) and hard power (threats and coercion), as conceptualized by Joseph Nye, will give way to power understood as bargaining among the giants and issue specific strategic alliances.  Foreign publics will care about states “primarily when they share interests.”  The authors have written extensively and well in the past on public diplomacy and digital technologies in diplomatic practice, and their geopolitical forecasts in this paper are worth consideration going forward.  However, their claim that “Soft Power will no longer be relevant” and their suggestion that Nye’s soft power concept is time bound are problematic.  To be sure, Nye’s work has focused primarily on the uses of power in the modern era.  But his writings are filled will references to the relevance and varieties of hard and soft power (and tradeoffs between them) in the interaction of groups throughout history.  To borrow from Mark Twain, reports of soft power’s “irrelevance” are greatly exaggerated.

Geoffrey Allen Pigman, Negotiating Our Economic Future: Trade, Technology, and Diplomacy, (Agenda Publishing/McGill-Queens, 2020).  Diplomacy scholar and global strategy and policy consultant Pigman looks at how technological change is transforming global trade and the diplomacy that makes trade possible.  Chapters discuss changes in the global economy that provide context for his arguments and accelerating advances in information, communication, and transport technologies.  Of particular interest to diplomacy scholars are his views on diplomatic actors, processes, and methods.  Pigman has long pioneered research that considers most of today’s diplomacy “inherently ‘public’” – and large transnational firms and civil society organizations as diplomatic actors on the global stage.  His ideas on concepts of diplomacy, digital diplomacy, public diplomacy, and the uses and effects of social media contribute usefully to current debates, even when at times they risk stretching the boundaries of diplomacy as a domain in knowledge and practice.  His book is especially useful because it focuses on under appreciated diplomacy issues in economics and trade in a literature that tends to prioritize geopolitics, national security, and transnational problems in other areas (e.g., climate, pandemics, cyber, migration). 

Alina Polyakova and Daniel Fried, “Democratic Offense Against Disinformation,” Center for European Analysis (CEPA) and Atlantic Council, December 2, 2020.  In this paper, the third in a series, Polyakova (CEPA President and CEO) and Fried (Atlantic Council Distinguished Fellow) turn from arguments based on defense and resilience to offense.  By this they do not mean spreading disinformation.  Their strategy calls for building up cyber tools to identify and disrupt, sanctions, and asymmetric support for free media (journalists, activists, and independent investigators).  By asymmetric, they do not mean directly countering disinformation.  Rather they support tools and methods that emphasize “the inherent attraction, over the long run, of truth,” the greatest strength of free societies dealing with authoritarian adversaries.  See also “The Lawfare Podcast: Can Democracies Play Offense on Disinformation,” (56 minutes), December 3, 2020.  (Courtesy of Len Baldyga)

Sarah Repucci and Amy Slipowitz, Democracy under Lockdown: The Impact of COVID-19 on the Global Struggle for Freedom, Freedom House, October 2020.  In this 17-page special report, Freedom House, in partnership with the research firm GQR, summarizes views of 398 journalists, civil society workers, activists, and other experts as well as findings of its own research analysts on the condition of democracy during the COVID-19 pandemic.  Key judgments include the following. (1) Research “strongly” demonstrates that the pandemic is exacerbating 14 years of consecutive decline in freedom documented in Freedom House reports.  Democracy has weakened in 80 countries, particularly in struggling democracies and highly repressive states.  (2) The pandemic is contributing to increased obstacles to voting in person and other forms of political participation, restrictions on protests, government misinformation and disinformation, and elected officials willing to exploit the virus for personal purposes and as an excuse for increased oppression.  (3) The political impact is expected to last well after its impact as a major public health problem.  A separate section on the United States addresses the Trump administration’s “fog of misinformation,” repeated downplaying of the virus, and use of emergency health directives to advance border crossing policies.  See also Adam Taylor, “Democracies Are Backsliding Amid the Coronavirus Pandemic,” The Washington Post, October 2, 2020.

US Advisory Commission on Public Diplomacy, “Minutes and Transcript from the Quarterly Meeting on Public Diplomacy’s Role in Countering State-sponsored Disinformation,” September 30, 2020.  The Commission’s meeting, based on its special report, “Public Diplomacy and the New ‘Old’ War: Countering State-Sponsored Disinformation,” featured remarks by the Commission’s Executive Director Vivian Walker and an expert panel: James Pamment (Lund University and Nonresident Scholar at the Carnegie Endowment for International Peace; Graham Brookie, Director and Managing Editor of the Atlantic Council’s Digital Forensic Research Lab; and US Ambassador (ret.) Bruce Wharton, former Acting Undersecretary of State for Public Diplomacy and Public Affairs.


“The U.S. Role in the World: Background and Issues for Congress,”
  Congressional Reference Service (CRS), R44891, updated November 24, 2020.  Balanced and well researched, CRS’s standard nonpartisan approach in writing for US lawmakers and staff, this report addresses the question of whether the US role in the world has changed, and if so, what are the implications?  It divides its assessment into four key elements: global leadership; defense and promotion of the liberal order; defense and promotion of freedom, democracy, and human rights; and prevention of the emergence of regional hegemons in Asia.  The report draws on leading views of scholars and practitioners in summarizing arguments for a more restrained US role in the world and contrasting arguments for continuing the US role of the past 70 years.  It also includes an extensive bibliography.

Uzra S. Zeya and Jon Finer, “Revitalizing the State Department and American Diplomacy,”  Council Special Report No. 89, Council on Foreign Relations, November 2020.  Zeya (CEO and President, Alliance for Peacebuilding) and Finer (Adjunct Senior Fellow, CFR), supported by a blue-ribbon advisory committee of leaders in American diplomacy, want to change a State Department “that has fallen into a deep and sustained crisis.”  Long-standing deficits in diversity, institutional culture, and professionalization exist in a policy environment “beyond the core competencies of most Foreign and Civil Service officers.”  These problems are exacerbated by a State Department that is “hollowed out by three years of talent flight, mired in an excessively layered structure, and resistant to reform.”  Their 40-page report surveys pressing concerns and needed reforms. 

(1) Restore State’s Special Envoy for Climate Change led by a presidential appointee and staffed by experts from government and civil society.

(2) Strengthen State’s Office of International Health and Biodefense, learn from the PEPFAR AIDs relief program, and integrate expertise in US health agencies and diplomacy.

(3) Increase diplomatic capacity focused on China through recruitment, assignments, and language training.

(4) “Overhaul” State’s technology platforms and practitioner skills. 

(5) Upgrade State’s cyber issues coordinator to the level of ambassador-at-large.

(6) Request an NSC led process to coordinate “a strategy for the information environment” and clarify missions and authorities of State’s Global Engagement Center, the Defense Department, the intelligence community, and the U.S. Agency for Global Media.

(7) Overcome State’s “profound lack of diversity” and a Foreign Service that “remains a bastion of white male privilege” through bold steps in recruitment, assignments, promotions, and management.

(8) Address a profoundly damaging “risk averse culture” manifest in “fortress embassies,” difficulties in engaging local populations, and a “don’t make waves” approach to career advancement.

(9) Create a streamlined alternative to the paper clearance system, reduce the number of undersecretaries, and delegate more power to assistant secretaries and ambassadors.

(10) “Revise or replace” the Foreign Service “cone system” and provide alternative entry paths to the Foreign Service written and oral exams.

(11) Restore primacy of career appointments in senior positions.

(12) Increase funding for a training float, incentivize continuous learning, recruit more officers with language skills, create a Diplomatic Reserve Corps, and pursue a new Foreign Service Act.

Some proposals reflect a growing consensus; others are likely to be contested.  As with many such reports, it is long on diagnosis, generalities, and desired end states.  Missing are realistic road maps needed to navigate the politics of how to get from here to there.

Recent Blogs and Other Items of Interest 

Matt Armstrong, “Whither R: The Office That’s Been Vacant for Two of Every Five Days Since 1999,”December 3, 2020, MountainRunner.us. 

Robert Banks, “City Diplomacy: A Reset,”  November 25, 2020, CPD Blog, USC Center on Public Diplomacy. 

Peter Beinart, “Biden Wants America to Lead the World. It Shouldn’t,”  December 2, 2020, The New York Times. 

Don Bishop, “For America’s Public Diplomacy, No Time to Waste,”  November 11, 2020, Public Diplomacy Council. 

Graham Bowley, “Joe Biden and the Arts: No R.B.G. but a Loyal Promoter of Culture,”  October 30, 2020, The New York Times. 

Brian Carlson and Michael McCarry, “Memorandum for President-Elect Biden, Public Diplomacy: Re-engaging the World,” November 29, 2020, Public Diplomacy Council, Public Diplomacy Association of America. 

Gordon Duguid, “How Public Diplomacy Can Help Regain U.S. Credibility,”  November 15, 2020, Diplomatic Diary. “Five PD Favorites By Mike Anderson,”  November 29, 2020, Public Diplomacy Council. 

Robbie Gramer, “Senior U.S. Lawmaker Wants to Scale Back Pay-for-Post Ambassadorships,”  October 26, 2020, Foreign Policy. 

Joe B. Johnson, “The Value, and Values of Public Diplomacy,”  November 16, 2020, Public Diplomacy Council. 

Doowan Lee, “The United States Isn’t Doomed to Lose the Information Wars,”  October 16, 2020, Foreign Policy. 

Cheng Li and Ryan McElveen, “The Deception and Detriment of US-China Cultural and Educational Decoupling,”  October 14, 2020, Brookings. 

Kristin Lord, “Bad Idea: The Misguided Quest to Recreate USIA,”  December 4, 2020, Center for Strategic and International Studies. 

Alasdair MacDonald and Alison Bailey, “The Integrated Review and the Future of UK Soft Power,”  October 2020, British Council. 

Ilan Manor, “How External Shocks Alter Digital Diplomacy’s Trajectory,”  November 4, 2020, CPD Blog, USC Center on Public Diplomacy. 

Salman Masood, “U.S. Embassy in Pakistan Apologizes for Retweeting Election Post,” November 11, 2020, The New York Times. 

Sherry Meuller and Michael McCarry, “Advocating for Public Diplomacy,”  October 3, 2020, Public Diplomacy Council. 

Jonathan Monten, Joshua Busby, Joshua D. Kertzer, Dina Smeltz, and Jordan Tama, “Americans Want to Engage the World,”  November 3, 2020, Foreign Affairs. 

Nick Pyenson and Alex Dehgan, “We Need More Scientists in the U.S. Diplomatic Corps,” November 16, 2020, Scientific American. 

Anne-Marie Slaughter and Alexandra Stark, “Crafting a Diplomacy – First US Foreign Policy,”  November 23, 2020, Project Syndicate. 

Tianna Spears, “It Is Up to the State Department to Reimagine a Better Institution,”  November 2020, American Diplomacy. 

Nahal Toosi, “Are You on the List? Biden’s Democracy Summit Spurs Anxieties – and Skepticism,”  November 28, 2020, Politico. 

“Two New Reports Provide a Road Map for Reforming American Diplomacy,”  November 21, 2020, The Economist. 

Matthew Wallin, “Public Diplomacy Priorities for the Incoming Biden Administration,”  December 1, 2020, American Security Project. 

Doug Wilson, Angelic Young, and Alex Pascal, “The Need for More Chris Stevenses,”  December 3, 2020, Just Security. 

Ayse Zarakol, “Biden’s Victory Is No Balm for American Exceptionalism,” November 9, 2020, Foreign Policy. 

Philip Zelikow, “The U.S. Foreign Service Isn’t Suited for the 21st Century,”  October 26, 2020, Foreign Policy.

Selected Items (in chronological order): Trump / Voice of America / USAGM

Jennifer Hansler, “Watchdogs Open Probes Into Alleged Misconduct and Retaliation at the US Agency for Global Media,”  October 2, 2020, CNN 

David Folkenflik, “VOA White House Reporter Investigated for Anti-Trump Bias By Political Appointees,”  October 4, 2020, NPR.  

Zack Budryk, “Political Appointees Investigated Voice of America Journalist for Possible Anti-Trump Bias: Report,”  October 5, 2020, The Hill; Jessica Jerrat, “USAGM Officials Breached Firewall, Committee Chair Says,” October 6, 2020, VOA News; “Engel Statement on USAGM Officials Breaching the ‘Firewall’ and Targeting VOA Journalist,”  October 5, 2020, US House Committee on Foreign Affairs. 

David Folkenflik, “Acting VOA Director Pledges to Protect Newsroom Despite Inquiry Into Reporter,”  October 6, 2020, NPR. 

“USAGM Denounces Substandard Journalism Within Federal News Networks; Agency Publishes Clarification of Federal Reporting Expectations,”  October 6, 2020, USAGM Public Affairs. 

“SPJ Statement on Allegations Against VOA Reporter,”  October 7, 2020, Society of Professional Journalists.

> David Folkenflik, “Ex-Officials’ Lawsuit Says Trump-Appointed CEO Broke Laws at Voice of America,”  October 8, 2020, NPR; Grant Turner, et al., vs. US Agency for Global Media, et al., Case No. 20-cv-2885, October 8, 2020. 

Jessica Jerreat, “Lawsuit Calls for Immediate Relief From USAGM CEO’s Action,”  October 9, 2020, VOA News; Justine Coleman, “Trump-appointed Global Media Chief Sued Over Allegations of Pro-Trump Agenda,”  October 8, 2020, The Hill; Pranshu Verma, “Trump Appointee is Turning Voice of America Into Partisan Outlet, Lawsuit Says,”  October 8, 2020, The New York Times. 

Jackson Diehl, “Trump’s Continuing Vandalism of the Voice of America,”  October 11, 2020, The Washington Post. 

Sara Fischer, “Scoop: USAGM Soliciting OTF Partners As It Withholds Funds,”  October 13, 2020, Axios. 

Paul Farhi, “Court Rules Trump Appointee Overstepped Authority When He Tried to Replace Media Fund’s Leadership,”  October 15, 2020, The Washington Post. 

David Folkenflik, “Citing Scandal, Senator Proposes Stronger Protections for VOA Newsroom,”  October 15, 2020, NPR; “Murphy Announces Legislation to Protect Journalists from Political Targeting,”  October 16, 2020, Press Release. 

David Folkenflik, “Judge Finds U.S. Agency for Global Media CEO Broke Law in Seizing Control of Fund,”  October 17, 2020, NPR. 

Alan Heil, “U.S.-funded Global Media Face Unprecedented Threats. Congress to the Rescue?”  October 18, 2020; “America’s Publicly-Funded Overseas Networks: An Unrelenting Crisis,”  October 31, 2020, Public Diplomacy Council. 

>Margaret Taylor and David Folkenflik, “Fear and Loathing at the U.S. Agency for Global Media,”  October 21, 2020, Lawfare Podcast, (48 minutes). 

>David Folkenflik, “U.S. Agency Targets Its Own Journalists’ Independence,”  October 27, 2020, NPR; “Background on Rescinding a So-called Firewall Rule,” October 26, 2020, USAGM. 

>Paul Farhi, “Trump Appointee Sweeps Aside Rule That Ensures ‘Firewall’ at Voice of America,”  October 27, 2020, The Washington Post; Pranshu Verma, “Trump Appointee Rescinds Rule Shielding Government News Outlets From Federal Tampering,” October 27, The New York Times; Jessica Jerreat, “USAGM CEO Criticized Over Move to Rescind Firewall Regulation,”  October 27, 2020, VOA News; Colum Lynch, Amy Mackinnon, Robbie Gramer, “Trump Appointee Seeks to Turn U.S. Media Agency Into a Political Cheerleader,”  October 27, 2020, Foreign Policy; Laura Kelly, “Trump Appointee Sparks Bipartisan Furor for Politicizing Media Agency,”  October 27, 2020, The Hill; “Engel Statement on Michael Pack’s Attack on the Statutory Firewall,”  October 27, 2020, US House Committee on Foreign Affairs. 

Akbar Shahid Ahmed and Nick Robins-Early, “Donald Trump Is Turning An Independent Taxpayer-Funded News Network Into Political Propaganda,”  November 1, 2020, The Hill. 

Jack Rodgers, “Judge Voices Alarm at Odious Reported Conduct of Trump Appointee,”  November 5, 2020, Courthouse News Service. James S. Robbins, “More Rot at America’s Public Diplomacy Mouthpiece,”  November 7, 2020, The Hill. 

Justine Coleman, “Former VOA Producer Sues US Global Media Agency Over Termination,”  November 11, 2020, The Hill. 

Kim Andrew Elliott, “U.S. International Broadcasting: Rebuilding the Firewall in the New Administration,”  November 20, 2020, The Hill.

David Folkenflik, “Voice of America’s 5 Months Under Trump CEO: Lawsuits, Bias Claims, and a Sex Scandal,”  November 20, 2020, NPR. 

> Paul Farhi, “Judge Slaps Down Trump Appointee Who Has Sought to Reshape Voice of America and Related Agencies,”  November 21, 2020, The Washington Post; “Turner vs. USAGM, Preliminary Injunction Order,” November 20, 2020; David Folkenflik, “Trump Appointee Unconstitutionally Interfered with VOA, Judge Rules,”  November 21, 2020, NPR; Jessica Jerreat, “Court Injunction Bars USAGM From Editorial Interference,”  November 21, 2020, VOA News. 

Matt Armstrong, “No, the US Agency for Global Media Does Not Compete with US Commercial Media,”  November 26, 2020, MountainRunner.us 

David Folkenflik, “‘Substantial Likelihood of Wrongdoing,’ By VOA Parent Agency, Government Watchdog Says,”  December 2, 2020, NPR; Jessica Jerreat, “USAGM Told to Investigate Allegations of Wrongdoing at Agency,”  December 3, 2020, VOA News. 

Alberto Fernandez, “The Quiet Crisis in U.S. International Broadcasting,”  December 2, 2020, MEMRI Brief No. 243.

Gem From The Past Marc Grossman, “Diplomacy for the 21st century: Back to the Future,” Foreign Service Journal, September 2014, pp. 22-27.  Marc Grossman’s distinguished career in the Foreign Service included assignments as Undersecretary of State for Political Affairs, US Ambassador in Turkey and Director General of the Foreign Service.  His thoughtful and prescient FSJ article six years ago signaled issues central to today’s change agendas for the Biden/Harris administration (see the Harvard and Council on Foreign Relations reports above).  Diplomacy, Grossman observed, must rest on four principles: optimism and belief in the power of ideas, commitment to political and economic justice at home, a conviction that truth is ultimately more effective than lies, and reliance on Reinhold Niebuhr’s admonitions, channeled by Andrew Bacevich about “the persistent sin of American exceptionalism, the indecipherability of history, the false allure of simple solutions; and . . . appreciating the limits of [hard and soft] power.”  Among Grossman’s other enduring ideas for diplomatic practice: recognition of the power and limits of social media, commitment to pluralism, recognition of the necessity of whole of government diplomacy, the development of “expeditionary diplomats” and a reserve corps of civilians and diplomats that can deploy immediately in the toughest diplomatic assignments.  See also “Ambassador Marc Grossman: Diplomacy for the 21st Century,” USC Center on Public Diplomacy.

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

New in PDx: Public Diplomacy Council and global engagement

In this episode of our PDx podcast, our interviewer and SMPA graduate student Victoria Makanjuola spoke to Dr. Sherry Mueller, volunteer President for the Public Diplomacy Council.

Founded in 1988, the Council is a nonprofit organization that promotes excellence in the professional practice, academic study, and advocacy for public diplomacy.

Dr. Mueller talks about the Council, its activities, and membership – especially its current initiative, the “Rising Professional” associate membership, to encourage newly minted foreign affairs professionals, graduate students, and other young colleagues with an interest in public diplomacy.

Click HERE to go to our Smart Power blog and to listen to our PDx podcast.

Issue #103

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 

Bruce Gregory can be reached at BGregory@gwu.edu

Sohaela Amiri and Efe Sevin, eds., City Diplomacy: Current Trends and Future Prospects, (New York: Palgrave Macmillan, 2020).  Amiri (Pardee RAND Graduate School) and Sevin (Towson University) have compiled an excellent collection of essays that take the study and practice of city diplomacy to a new level.  Their focus goes beyond megacities and high-profile issues (climate, counterterrorism, trade) to include cities of different sizes, city networks, and varieties of topics and practices (global governance, twinning, summits, museums, representation, negotiation, public diplomacy, branding).  Attention is paid to the mutually advantageous dialogue of scholars and practitioners.  Case studies by a geographically diverse group of authors provide evidence-based analyses of cities in and beyond the US and Europe.  This book plows new ground in multidisciplinary scholarship and imaginative explorations of evolving roles and methods in diplomatic practice. 

Michele Acuto (Senior Fellow, Bosch Foundation Global Governance Futures Program), “Prologue: A New Generation of City Diplomacy.”

Sohaela Amiri and Efe Sevin, “Introduction.”

Emma Lecavalier (University of Toronto) and David J. Gordon (University of California Santa Cruz), “Beyond Networking? The Agency of City Network Secretariats in the Realm of City Diplomacy.”

Hannah Abdullah (London School of Economics) and Eva Garcia-Chueca (University of Coimbra, Portugal), “Cacophony or Complementarity? The Expanding Ecosystem of City Networks Under Scrutiny.”

Benjamin Leffel, (University of California Irvine), “Marine Protection as Polycentric Governance: The PEMSEA Network of Local Government.” 

Bruno Asdourian (University of Fribourg) and Diana Ingenhoff, (University of Fribourg), “A Framework of City Diplomacy on Positive Outcomes and Negative Engagement: How to Enhance the International Role of Cities and City/Mayor Branding on Twitter?”

Natalia Grincheva (University of Melbourne), “Museums as Actors of City Diplomacy: From ‘Hard’ Assets to ‘Soft’ Power.”

Rhys Crilley (The Open University) and Ilan Manor (University of Oxford), “Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power.”

Andrea Insch (University of Otago, New Zealand), “Do Cities Leverage Summits to Enhance Their Image Online? Examining the Twittersphere of the Inaugural U20 Mayoral Summit, Buenos Aires, Argentina.”

Ray Lara (University of Guadalajara), “How Are Cities Inserting Themselves in the International System?”

Tamara Espiñeira-Guirao (Secretary General, Atlantic Cities), “Strategies for Enhancing EU City Diplomacy.”

Sohaela Amiri, “Making US MOIA Sustainable Institutions for Conducting City Diplomacy by Protecting Their Precarious Values.”

Hun Shik Kim (University of Colorado Boulder) and Scow Ting Lee (University of Colorado Boulder), “The Branding of Singapore as City of International Peace Dialogue.”

Eika Auschner (University of Cologne), Liliana Lotero Álvarez, (Universidad Pontificia Bolivariana, Colombia), and Laura Álvarez Pérez, (Universidad de Medellin), “Paradiplomacy and City Branding: The Case of Medellin Colombia (2004-2019).”

Valentina Burkiene (Klaipeda University), Jaroslav Dvorak (Klaipeda University), and Gabrielė Burbulytė-Tsiskarishvili (Klaipeda University), “City Diplomacy in Young Democracies: The Case of the Baltics.”

Louis Clerc (University of Turku), “Turku (Finland) as a Case Study in the City Diplomacy of Small Urban Centers, 1971-2011.

C.Robert Beecham, Dire Road to the Untold: A Soldier of Fortune Meets His Match,CreateSpace Publishing, 2017.Bob Beecham, a retired foreign service officer, served in combat with the Army in World War II and then in a career that began in the Department of State and lasted for decades in overseas and Washington-based assignments with the US Information Agency.  For several years in retirement he published a monthly newsletter, the Chronicle of International Communication.  His book is a work of fiction featuring diplomats, spies, journalists, broadcasters, lawmakers, and bureaucrats.  He tells a good story.  He has a talent for crisp dialogue.  Perhaps most interesting to public diplomacy enthusiasts is his underlying narrative about the personalities, operational issues, and organizational cultures that defined an era when a new breed of diplomats, inventive and professional, challenged traditional diplomatic practices.  Actions, discourse, and names, with the exception of a few senior leaders, are fictional.  Decidedly not fictional is his informed and compelling account, shaped by personal experiences, of how a generation of reformers and builders institutionalized US diplomacy with foreign publics.  Others with different experiences have contrasting versions.  The careers of these pioneering practitioners, and their spirited debates grounded in common pursuits, are critical to understanding US diplomacy’s public dimension. 

Alexander Buhmann and Erich J. Sommerfeldt, Pathways for the Future of Evaluation in Public Diplomacy, CPD Perspectives, USC Center on Public Diplomacy, Paper 1, August 2020.  In this exceptionally useful paper, Buhmann (BI Norwegian Business School) and Sommerfeldt (University of Maryland) summarize and explore the implications of twenty-five in-depth anonymous interviews with public diplomacy practitioners in the US Department of State (2017-2018).  The authors begin with observations on the state of evaluation in US public diplomacy, a conceptual overview of practitioners’ perspectives on evaluation, and a summary of their research methodology.  They turn then to a discussion of practitioner responses organized in thematic categories.  The balance of the paper is devoted to proposals for changes in approaches and procedures for public diplomacy evaluation.  This brief annotation does not do justice to the findings and recommendations in this paper.  It is a thoughtful blend of study and practice, which earned recognition as the 2019 Best Faculty Paper from the International Communication Association’s Public Diplomacy Interest Group.  It deserves a close read by diplomacy scholars and practitioners.  

William J. Burns and Linda Thomas-Greenfield, “The Transformation of Diplomacy: How to Save the State Department,”  Foreign Affairs, September 23, 2020.  Burns (Carnegie Endowment) and Thomas-Greenfield (Albright Stonebridge Group) were members of the Foreign Service class of January 1982.  Now retired, they assess a “badly broken” US diplomacy. Their strategy to reinvent diplomacy for a new era is two-fold: (1) accept the nation’s “diminished, but still pivotal, role in global affairs,” and (2) invest in the people who drive US diplomacy (foreign service, civil service, and foreign national staff).  They offer a rich menu for what is to be done.  A top to bottom diplomatic surge; waiting for a generational replacement won’t do.  Bring back personnel who were forced out.  Expand lateral entry from the civil service and Americans with skills in global health, climate change, cyber, and other domains.  Create a diplomatic reserve corps.  Recruit spouses with professional experience.  Establish a ROTC type program for college students.  Treat lack of diversity in US diplomacy as a national security crisis.  Numerous other recommendations relate to recruitment, training, promotion, assignments, digital technologies, fortress embassies, and a “torpid bureaucratic culture.”  Burns and Thomas-Greenfield provide a compelling diagnosis of today’s wreckage at the State Department and a bevy of ambitious and knowledgeable proposals.  Missing are an imaginative re-thinking of the Department’s role in whole of government diplomacy and pragmatic roadmaps needed to get from problems to solutions. 

“The Dereliction of American Diplomacy: Facing the World, Blindfolded,”  August 13, 2020, The Economist.  Beginning with the symptomatic low-profile response of the American embassy in Lebanon to the Beirut port explosion, The Economist surveys the “widespread malaise” of American diplomacy using data, a wide range of quotes, and three pages of analysis and examples.  Observations on the State Department’s institutional deficiencies pre-Trump sit side-by-side with views on the “blatant hostility” and “hollowing out of expertise” brought by the Trump/Pompeo “carnage.”  Reform proposals are briefly described including suggestions that the “scale of transformation needed in American diplomacy” requires “a new act of Congress.”  

“The Diplomatic Pouch,” Institute for the Study of Diplomacy, School of Foreign Service, Georgetown University.  Georgetown’s ISD has upgraded its website and launched a new blog, The Diplomatic Pouch.  The blog will examine evolving global challenges in diplomacy, highlight diplomatic issues, and provide information on using the ISD’s case studies library.  See also the link to Kelly M. McFarland and Vanessa Lide, “Making the Case: Using Case Studies in the Classroom,” an excellent two-page guide to teaching with case studies.  And a Zoom webinar (1:06), “The New Reality: Teaching International Affairs,” led by ISD Director Barbara Bodine.

Richard Haass, The World: A Brief Introduction, (Penguin Press, 2020).  Instead of insights and advice for policy elites, his standard repertoire, Council on Foreign Relations president and cable news commentator Richard Haass has written a different kind of book.  His objectives are to provide the basics of what people of all ages need to know to become globally literate and filter the fire hose of news headlines – and to fill a deplorable gap in high school and college curricula.  He divides his explanation of “the world” into four parts. Early chapters focus on history from a global perspective.  Short chapters then address six geographic regions.  The third and longest section discusses global challenges: climate change, terrorism, cybersecurity, nuclear proliferation, migration, health, and trade.  Climate is identified as “conceivably the defining issue of this century.”  A concluding section deals with world order, sources of disorder, and principal sources of stability.  Haass writes with exceptional clarity.  This is not a theoretical textbook, although surprisingly he singles out Australian academic Hedley Bull’s The Anarchical Society: A Study of World Order in Politics for a considered look.  Chapters can be read in isolation, or the book flows as whole.  Diplomacy teachers looking for lecture ideas or concise readings to frame varied contexts of diplomatic practice will find this an excellent resource.  Extensive notes, bibliographic resources, and a guide to following current events and global affairs are a plus. 

James Pamment, “The EU’s Role in the Fight Against Disinformation: Developing Policy Interventions for the 2020s,”  September 30, 2020; “Crafting a Disinformation Framework,” September 24, 2020; “Taking Back the Initiative,”  July 15, 2020, Carnegie Endowment for International Peace.  In these three reports, Pamment (Lund University, Carnegie Endowment) examines disinformation threats, definitional and conceptual issues, and EU policy choices in the 2020s.  The reports, commissioned by the European External Action Service and prepared independently by Pamment, are based on interviews and workshops with experts in the field.  They are posted on the Carnegie Endowment’s Partnership for Countering Influence Operations.  See also Steven Bradley, “Securing the United States from Online Disinformation – A Whole of Society Approach”  August 24, 2020.  

Pew Research Center, “U.S. Image Plummets Internationally as Most Say Country Has Handled Coronavirus Badly,”  Pew Research Center, September 2020.  Pew’s Richard Wilke, Janell Fetterolf, and Mara Mordecai, in this new 13-nation study find that America’s reputation has sunk further among key allies and partners.  “In several countries, the share of the public with a favorable view of the U.S. is as low as it has been at any point since the Center began polling on this topic two decades ago.”  In the UK it’s 41%.  In France, 31%.  In Germany, 26%.  Ratings for President Trump, low throughout his presidency are trending lower.  South Korea showed a particularly sharp decline from 46% in 2019 to 17% in 2020.  Trump’s lowest rating is in Belgium at 9%.  His highest is in Japan at 25%.  Germany’s Angela Merkel has the highest rating with a median of 76% across the countries polled.  See also Adam Taylor, “Global Views of U.S. Plunge to New Lows Amid Pandemic, Poll Finds,”  September 15, 2020, The Washington Post.

Ben Rhodes, “The Democratic Renewal: What It Will Take to Fix U.S. Foreign Policy,” Foreign Affairs, September/October, 2020, 46-56.  Rhodes, former Deputy National Security Advisor for Strategic Communications and author of The World as It Is: A Memoir of the Obama White House, argues that a Biden administration, if elected, will face deep global concerns not only about the destruction brought by the Trump presidency, but by the fact that Americans elected him in the first place.  Nevertheless, global protests in support of Black Lives Matter, climate strikes, protests in Hong Kong, and demonstrations against structural economic inequality are reasons to hope for democratic renewal.  Rhodes’ advice: (1) Avoid fixating on Trump’s mistakes and returning to the core tenets of post 9/11 US foreign policy (aka “the post 9/11 playbook of the Blob”).  (2) Move quickly on domestic and global responses to COVID-29.  (3) Because climate change is the leading US national security threat, mitigation, adaptation, and energy efficiency must be the centerpiece of US foreign policy.  (4) Undertake badly needed democratic reforms in the United States and rebuild ties with democratic allies.  (5) Initiate coordinated efforts to promote transparent governance and root out corruption.  (6) Speak out against human rights abuses.  (7) Regulate social media companies.  (8) Abandon weaponized immigration policies and pursue legislation on immigration reforms and refugee policies.  Rhodes concludes with a call to remove the artificial separation between foreign and domestic policies.  A Biden administration must “establish itself as the leader of democratic values, strong alliances, and US leadership” and be willing “to make the sustained arguments necessary to reshape public opinion” at home and abroad.

William Rugh, “U.S.-China Relations and the Need for Continued Public Diplomacy,” American Diplomacy, August 2020.  Ambassador (ret.) Rugh makes a thoughtful case for US public diplomacy in the context of three controversial issues: China’s Confucius Institutes, President Trump’s attacks on VOA, and Chinese restrictions on US embassy public diplomacy programs in China.  In framing America’s response, he argues that fears of Confucius Institutes are exaggerated and that borders open to Chinese students and students from other authoritarian states, with appropriate safeguards, are beneficial to sending and receiving countries.  Lies and election interference should be exposed and countered.  “Building walls and closing institutions,” however, works against US national interests.  

Anne-Marie Slaughter, “Reinventing the State Department,” Democracy Journal of Ideas, September 15, 2020.  Princeton’s Anne-Marie Slaughter (CEO of New America, former Clinton era State Department policy planning director) calls for “revolutionizing the entire field of diplomacy” and radical reinvention of the Department and Foreign Service.  Key recommendations relate to recruitment, assignments, and structure.  (1) Recruit talented Americans with global expertise for 5-year tours of duty renewable once or perhaps twice.  (2) Transform the Foreign Service into a Global Service with very different rules.  (3) Assemble multi-sector teams drawn from government, business, and civil society.  (4) Open up and “de-professionalize” the traditional Foreign Service by bringing in experienced individuals from multiple professions to work on global problems.  (5) Break down walls between Foreign Service and Civil Service and draw on talent from across national, state, and local governments.  (6) Do more to project to the world Indigenous Americans, African Americans, and many second-generation immigrant Americans with linguistic skills and cultural competence.  (7) Get it done through Congress (either through an independent commission or bipartisan review by Committee staff) and tie changes to State Department funding.  (8) Transform USAID into a new Cabinet Department of Global Development with a new Global Development Service.  Slaughter’s informed and innovative ideas deserve a close look and much discussion.  She recognizes strong resistance is likely from the American Foreign Service Association.  In keeping with more than a decade of discourse among national Democrats, she does not mention “public diplomacy” or frame it as a concept.  Her views channel Secretary Clinton’s “diplomacy, development, and defense.”  It is unclear whether she is speaking for Vice President Biden and Senator Harris.  She clearly is speaking to them.    

Dina Smeltz, Ivo Daalder, Karl Friedhoff, Craig Kafura, and Brendan Helm. Divided We Stand: Democrats and Republicans Diverge on US Foreign Policy, Chicago Council on Foreign Relations, September 2020.  The Chicago Council’s latest polling shows continuing overall support by Americans for an active US role in the world.  A majority (68%) support security alliances, free trade, and cooperation on global issues.  Sharp divides exist between the parties on which issues are most important and how the US should deal with them.  Democrats favor an internationalist approach, foreign assistance, and participation in international organizations.  Republicans favor a nationalist approach, creating self-sufficiency, and unilateral methods in diplomacy and global engagement.  The top three threats in rank order for Democrats: COVID-19, climate change, and racial inequality.  For Republicans: China as a world power, international terrorism, immigrants and refugees.  For Independents: COVID-19, political polarization in the US, and domestic violent extremism.  See also Susan Rice, “A Divided America Is a National Security Threat,”  September 22, 2020, The New York Times.

US Advisory Commission on Public Diplomacy, “Minutes and Transcript From the Quarterly Public Meeting on ‘Data Driven Public Diplomacy, Six Years Later,’” June 23, 2020.  At its virtual meeting on June 23, the Commission’s members and staff and a panel of State Department experts discussed developments in using research and evaluation tools to formulate and evaluate public diplomacy programs since publication of the Commission’s influential report, Data Driven Public Diplomacy: Progress Towards Measuring the Impact of Public Diplomacy and International Broadcasting Activities in 2014.  Moderated by the Commission’s Executive Director, Vivian S. Walker, the meeting included presentations and responses to questions by Amelia Arsenault, Senior Advisor and Evaluation Team Lead, Office of the Under Secretary for Public Diplomacy and Public Affairs; Luke Peterson, Deputy Assistant Secretary, Bureau of Global Public Affairs; and Natalie Donohue, Chief of Evaluation in the Bureau of Educational and Cultural Affairs.  Commission Senior Advisor Shawn Baxter moderated the online Q&A.

US Advisory Commission on Public Diplomacy, “Public Diplomacy and the ‘New’ Old War: Countering State-Sponsored Disinformation,” Special Report, September 20, 2020.  This detailed 59-page report, co-authored by the Commission’s Executive Director Vivian S. Walker, Ryan E. Walsh, Senior Advisor, Bureau of Global Public Affairs, and the Commission’s Senior Advisor Shawn Baxter, looks at technology-enabled information-based threats to US public diplomacy and a variety of issues related to countering state-sponsored disinformation.  Siloed initiatives that mitigate against coordinated effort and understanding of how public diplomacy treats the problem.  Assessments of programs, coordination, and resource distribution.  Profiles of selected US embassy and host country perspectives.  Recommendations call for a State Department wide lexicon of terms and definitions, resource investment in digital capabilities, restructuring overseas public diplomacy sections, creating a job series for mid-career specialists with digital expertise, experimenting with seed programs, and impact monitoring and evaluation.  The report was released at a Commission webinar on September 30 featuring panelists James Pamment (Lund University and Carnegie Endowment for International Peace), Graham Brookie (Atlantic Council’s Digital Forensic Research Lab) and US Ambassador (ret.) Bruce Wharton, former acting Under Secretary of State for Public Diplomacy and Public Affairs.  An online transcript of the webinar will be forthcoming. 

Vivian S. Walker and Sonya Finley, eds., “Teaching Public Diplomacy and the Instruments of Power in a Complex Media Environment: Maintaining a Competitive Edge,” U.S. Advisory Commission on Public Diplomacy, August 2020.  The Commission’s Executive Director Vivian Walker and National War College Professor Sonya Finley have compiled papers presented at a symposium the Commission convened at the National War College in January 2020.  Its purpose was to “build a body of expertise around the teaching of public diplomacy, information, and influence activities.”  The papers, written by scholars and practitioners, divide into three parts: concepts in the information space, influence strategies, and approaches to teaching public diplomacy, information, and intelligence operations in the classroom.  Several stand out.  

— Richard Wilke (Pew Research Center) provides compelling, evidence-based, documentation of declining trust in the United States and the importance of understanding public opinion in “Attitudes and the Information Environment for Public Diplomacy.”  

— Howard Gambrill Clark (College of Information and Cyberspace, National Defense University) offers provocative ideas about the meaning of influence in “How to Teach Influence: Thoughts on a New Scholarly Discipline.”  In “Tuning the Information Instrument of Power: Training Public Diplomacy Practitioners at the Department of State’s Foreign Service Institute,” 

— Jeff Anderson (Department of State) observes that the PD training curriculum has changed because “the State Department has placed policy promotion at the heart of its activities.”  In a paper likely to prompt debate among practitioners, he argues that “Broadly speaking, all PD training courses at FSI aim to provide students with the skills to identify policy objectives and develop and implement strategic campaigns to achieve those goals.”  

The report includes a useful collection of curriculum overviews in eleven military service colleges and schools.  Unstated, but abundantly clear in this compilation, is the stark contrast between the US military’s deep commitment to mid-career professional education (as a necessary complement to training) and the State Department’s marginal attention to education as it continues to focus on skills training. 

Joshua Yaffa, “Is Russian Meddling As Dangerous As We Think?”  The New Yorker, September 7, 2020.  The New Yorker’s Moscow correspondent asks if by focusing on Russia’s disinformation we overlook our weaknesses as victims.  He makes several arguments.  One challenge in understanding disinformation operations is separating intent, which may be significant, from impact, which may be less so.  There is nothing inherently foreign about the rise and spread of disinformation.  Russian disinformation exists, but “compared with, say, Fox News pundits like Tucker Carlson and Sean Hannity, let alone Trump himself, the perceived menace of Russian trolls far outweighs their actual reach.”  Often media reaction to Russia’s efforts inflates their danger and magnifies their reach.  Yaffa concludes by questioning solutions that focus on “winning the information wars” or “better messaging.”  Rather, “The real solution lies in crafting a society and a politics that are more responsive, credible, and just.”  His analysis provides evidence and summarizes the thinking of experts such as Thomas Rid,  Peter Pomerantsev,  and Timothy Wu.  (Courtesy of Larry Schwartz) 

Robert B. Zoellick, America and the World: A History of U.S. Diplomacy and Foreign Policy, (Twelve, Hachette Press Group, 2020).  This book is an interpretation of the scholarship of historians and biographers by a practitioner with decades of experience.  Zoellick served in the Treasury Department, World Bank, and White House, as Ambassador and US Trade Representative, and as Counselor, Under Secretary, and Deputy Secretary in the Department of State.  Histories of US diplomacy are not that abundant, and Zoellick’s has much to offer.  Personalities and events come alive in well-written chapters that feature stories of presidents from Thomas Jefferson to Theodore Roosevelt to George H.W. Bush and diplomats from Ben Franklin to William Seward to Henry Kissinger.  This is a hefty volume (548 pages).  It is more his choice of interesting actors and events than a comprehensive history.  His account frames five diplomatic traditions: (1) US concentration on North America, (2) transnationalism, trade, and technology, (3) changing views of alliances, (4) understanding domestic public attitudes, and (5) the US as “an exceptional, ongoing experiment.”  Zoellick is a pragmatist and a realist.  In Walter Russell Mead’s categories, he is no Jeffersonian, Wilsonian, or Jacksonian, he is a Hamiltonian.  Zoellick’s diplomacy is about governments, geopolitics, trade, territorial expansion, alliances, international law, and arms control.  The Treasury Department comes in for its full share of attention; foreign assistance gets barely a passing glance.  Conspicuously missing is public diplomacy, other than brief mention in a few pages on Lincoln’s response to British outrage over the HMS Trent affair in the Civil War.  It takes considerable effort to completely overlook the role of foreign public opinion and US public diplomacy in the century since World War I.  Its absence is a major flaw in a worthwhile book. 

Recent Blogs and Other Items of Interest

Stuart Anderson, “New Immigration Rules Will Have Big Impact on International Students,”  September 28, 2020, Forbes.

Leonard J. Baldyga, “Hans N. ‘Tom’ Tuch,”  September 9, 2020, Public Diplomacy Association of America; “Remembering Hans ‘Tom’ Tuch,”  September 9, 2020, Public Diplomacy Council.

William J. Burns, “A New U.S. Foreign Policy for the Post-Pandemic Landscape,” September 2020, Carnegie Endowment; “‘America First’ Enters Its Most Combustible Moment,”  August 29, 2020, The Atlantic. 

Helene Cooper, “Trump Has Changed the Face America Presents to the World,”  September 12, 2020, The New York Times.

Renee M. Earle, “International Opinion of the U.S. Slides from Respect to Pity,”  August 2020, American Diplomacy.

Anthony Galloway, “‘They Can Be Cancelled’: Commonwealth to Review Overseas Agreements,”  Sydney Morning Herald, August 26, 2020; “Australia to Tighten Rules on States’ and Universities’ Foreign Deals,”  BBC News, August 26, 2020. 

Alan Heil, “Tom Tuch’s Trial of Fire at the VOA,”  September 12, 2020; “The Magic of Jazz: Willis Conover,”  August 5, 2020, Public Diplomacy Council.

Aaron Huang, “Chinese Disinformation Is Ascendant. Taiwan Shows How to Defeat It,”  August 10, 2020, The Washington Post.

Joe B. Johnson, “Learn By Doing Via Zoom – A State Department Workshop,”  August 21, 2020, Public Diplomacy Council.

“Join the British Council’s Public Panel Series ‘Cultural Relations and Global Britain,’”  August/September 2020, British Council.

Carol Morello, “Senators Propose Enlisting Governors and Mayors in International Diplomacy,”  August 4, 2020, The Washington Post.

Sherry Lee Mueller and Olivia Chavez, “Wanted: Young Professionals With A Passion for Public Diplomacy,”  September 14, 2020, CPD Blog, USC Center on Public Diplomacy.

June Carter Perry, “Broadening the Foreign Service: The Role of Diplomats in Residence,”  August 2020, American Diplomacy.

Anthony F. Pipa and Max Bouchet, “How To Make the Most of City Diplomacy in the COVID-19 Era,”  August 6, 2020, Brookings.

William Rugh and Zachary Shapiro, “Restoring U.S. Public Diplomacy,”  July 29, 2020.  CPD Blog, USC Center on Public Diplomacy.

“Save J1Visa,”  August 2020, Alliance for International Exchange. 

Cynthia Schneider, “Trump’s Politically-appointed Ambassadors Are Wrecking America’s Global Image,”  August 27, 2020, Business Insider. 

Margaret Seymour, “The Problem With Soft Power,”  September 14, 2020, Foreign Policy Research Institute. 

Joan Wadelton, “It Is the 21st Century; Organize State Department Administrative Functions to Reflect That,” September 14, 2020, Whirled View.

Vivian Walker, “Teaching PD & Information Instruments of Power in a Complex Media Environment,”  August 19, 2020, CPD Blog, USC Center on Public Diplomacy. 

“‘What’s Going On At Pompeo’s State Department?’ With Nahal Toosi and Scott Anderson,”  August 28, 2020, Lawfare Podcast. 

Edward Wong, “U.S. Labels Chinese Language Education Group a Diplomatic Mission,”  August 13, 2020, The New York Times.

Dian Zhang and Mike Stucka, “COVID-19, Visas, Trump: International Students Turning Away From US Colleges For Lots of Reasons,”  August 19, 2020, USA Today.

Selected Items (in chronological order): Trump / Voice of America / USAGM 

Robert Reilly, “The Globalist Borg Invents Another ‘Fascist’ To Hunt: Michael Pack, At Voice of America,”  July 23, 2020, The Stream.

Daniel Lippman, “Deleted Biden Video Sets Off a Crisis at Voice of America,”  July 30, 2020, Politico.

Paul Farhi, “With Their Visas In Limbo, Journalists At Voice of America Worry That They’ll Be Thrown Out Of America,”  August 2, 2020, The Washington Post.

Spencer Hsu, “Congressional Leaders Urge Trump Administration to Release Funds to Internet Freedom Organization,”  August 3, 2020, The Washington Post.

“US Internet Freedom Group Says Work Limited By Funding Dispute,”  August 3, 2020, VOA News.

“CEO Pack Releases OPM Report Detailing Long-Standing USAGM Security Failures,”  August 4, 2020, USAGM;  “Follow-Up Review of the U.S. Agency for Global Media Suitability Program,”  July 2020, US Office of Personnel Management.

Madeleine Albright and Marc Nathanson, “Trump Has Pulled Out of the Battle for Hearts and Minds,”  August 4, 2020, Los Angeles Times.

“Bipartisan Group of Lawmakers Press USAGM to Release $20M for Censorship-Evading Tech,”  August 4, 2020, VOA News. 

Marc Hemingway and Susan Crabtree, “U.S. Broadcasting Agency Didn’t Thoroughly Vet Foreign Workers,”  August 4, 2020, RealClearPolitics. 

“US Media Agency Report Years-long Problems With Vetting Employees,”  August 5, 2020, VOA News.

Helle C. Dale, “The Voice of America’s One-Sided Coverage of Black Lives Matter,”  August 7, 2020, The Heritage Foundation.

Ben Weingarten, “Security Failures at USG Media Agency Prove Need to Hire Americans First / Opinion,”  August 10, 1010, Newsweek.

Dan De Luce, “Trump Pick To Run Voice of America, Other U.S. Global Media Accused of Carrying Out ‘Purge,’”  August 13, 2020, NBC News; “Engle Statement on Purge of USAGM Officials,”  August 12, 2020, Committee on Foreign Affairs Press Release.

Daniel Lippman, “U.S. Global Media Agency Hires Shock Jock Who Called Obama ‘Kenyan,’”  August 13, 2020, Politico.

 “Pack Expands Purge At US Global News Agency,”  August 14, 2020, VOA News.

Spencer S. Hsu, “Lawmakers Warn New Purge At U.S. Agency For Global Media Undermines Anti-censorship Efforts,”  August 14, 2020, The Washington Post.

Aman Azhar, “Congress, Trump-appointed CEO Battle It Out Over Latest Purge of Federally-funded Network,”  August 14, 2020, The Real News Network.

David Welna, “Purge of Senior Officials At Foreign Broadcast Agency Stirs Fear and Outrage,”  August 15, 2020, NPR.

Sara Fischer, “Scoop: Open Technology Fund Sues Administration for $20M in Missing Funds,”  August 20, 2020; Sara Fischer and Alayana Treene, “Accusations of Hobbling Internet Freedom Fund Roil U.S. Media Agency,”  August 20, 2020, Axios.

Jessica Jerreat, “Members of Congress Call on USAGM to Explain J-1 Visa Denials,”  September 16, 2020; “VOA Journalists Fly Home After USAGM Fails to Renew J-1 Visas,”  August 25, 2020, VOA News.

David Folkenflik, “Voice of America Journalists: New CEO Endangers Reporters, Harms U.S. Aims,”  August 31, 2020, NPR.

Sara Fischer, “VOA Journalists Say New USAGM CEO is Endangering Reporters,”  August 31, 2020, Axios.

Matthew Ingram, “Voice of America Staff Rebel Over New CEO’s Comments,”  September 1, 2020, Columbia Journalism Review.

 Sarah Ellison and Paul Farhi, “New Voice of America Overseer Called Foreign Journalists a Security Risk. Now the Staff is Revolting,”  September 2, 2020, The Washington Post.

David Folkenflik, “At Voice of America, Trump Appointee Sought Political Influence Over Coverage,”  September 2, 2020, NPR.

Kim Andrew Elliott, “Much Ado About News,”  September 2, 2020, The Hill.

Tom Rogan, “Michael Pack Can Address Voice of America Espionage Concerns Without Mass Firings,” September 3, 2020, Washington Examiner.

Alan Heil, “U.S. International Broadcasting: A Crisis in Leadership,”  September 26, 2020; “America’s Imperiled Voices,”  September 8, 2020, Public Diplomacy Council.

Alex Woodward, “‘Bulldozing the firewall’: How Journalists at Voice of America Are Rebelling Against Trump’s War on the Media,”  September 11, 2020, The Independent.

Joel Simon, “Ten Questions For The Trump Ally Who Runs US Funded Media,”  September 17, 2020, Columbia Journalism Review.

Kyle Cheney, “Engel Subpoenas Head of Government’s Foreign Broadcast Media Agencies,”  September 18, 2020, Politico; J. Edward Moreno, “Engel Subpoenas US Global Media Chief Pack,”  September 18, 2020, The Hill.

David Folkenflik, “Voice of America CEO in the Hot Seat: Democratic Lawmakers Bear Down On Pack,” September 21, 2020; “Attorney Hired to Probe VOA’s Coverage Has Active Protective Order Against Him,”  September 8, 2020, NPR.

Katherine Gypson, “Lawmakers Criticize Trump Administration Changes at US-funded Media Networks,”  September 24, 2020, VOA News, “Engel Remarks at Hearing on the United States Agency for Global Media and U.S. International Broadcasting Efforts,”  September 24, 2020, US House Foreign Affairs Committee.

Karoun Demirjian, “Head of Government Media Agency Flouts Subpoena, Angering Democrats and Republicans,”  September 24, 2020, The Washington Post; Pranshu Verma, “Trump Appointee of U.S. Funded News Outlets Draws Bipartisan Fire,”  September 24, 2020, The New York Times. 

“CEO of Voice of America’s Parent Agency Defies Subpoena Despite Bipartisan Concerns,”  September 24, 2020, PBS Newshour.

“Oversight of the United States Agency for Global Media and U.S. International Broadcasting Efforts,”  September 24, 2020, Webcast of Hearing (3-1/2 hours), US House Foreign Affairs Committee.

“Whistleblower Reprisal Complaints,”  September 29, 2020, Department of State Office of Inspector General & U.S. Office of Special Council.

Daniel Lippman, “6 Whistleblowers Allege Misconduct By Government Media Boss,”  September 30, 2020, Politico; Rebecca Klar, “Six Senior Trump Admin Officials File Whistleblower Complaint Over Voice of America CEO,”  September 30, 2020, The Hill.

Gem From The Past 

Tara Ornstein, Public Diplomacy in Global Health: An Annotated Bibliography, USC Center on Public Diplomacy, CPD Perspectives on Public Diplomacy, Paper 7, 2015.  With COVID-19 dominating the world’s attention, public diplomacy scholars and practitioners look for relevant literature on public diplomacy and global health.  There is a sizeable literature on PD and other global transnational issues (cyber, terrorism, disinformation, migration).  But on PD and pandemics and other global health issues, there is remarkably little on offer. Ornstein, a global health professional and currently a Senior TB Multilateral Advisor at USAID, wrote this literature review five years ago as a CPD Research Fellow.  It was a different era.  And some of her sources deal only with PD concepts.  But her central focus relates to diplomatic practice, global health governance, multi-national case studies and issues relating to health diplomacy in the context of a variety of diseases.  Her bibliography is a useful starting point for public diplomacy researchers turning to this timely and understudied global issue.

Looking back, see also Ingrid d’Hooghe, “Reactive Public Diplomacy: Crises, The Sars Epidemic, Product Scandals, and the Wenchuan Earthquake,” Chapter 7 in China’s Public Diplomacy, (Brill, 2014) pp. 285-331.  For a current perspective, see Victoria Smith and Alicia Wanless, “Unmasking the Truth: Public Health Experts, the Coronavirus, and the Raucous Marketplace of Ideas,” Carnegie Endowment for International Peace, July 16, 2020.

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

Five GW students receive Walter Roberts Endowment grants for PD summer internships

The Walter Roberts Endowment (WRE) and the Institute for Public Diplomacy and Global Communication (IPDGC) is pleased to announce that our $15,000 internship grant has been successfully awarded to five GW students – a sum of $3,000 per student – to support them in their Public Diplomacy internships over summer 2020.

Kevin Lynch and Victoria Makanjuola will be working with IPDGC on two projects: research to compile an annotated bibliography to be used by Public Diplomacy students and faculty; and a series of interviews for the Public Diplomacy Examined (PDx) podcast, recordings with PD academic experts and practitioners.

Other recipients of the grants are Halea Kerr-Layton who will be working on events at Global Ties US; Amy Liu who will be at the Canadian Embassy working on bilateral diplomacy through its media relations office; and Altynai Baibachaeva who will be at Meridian International Center doing work with the Global Connect division, bringing professionals around the globe to drive solutions for global challenges.

WRE and IPDGC wish our GW students well as they embark on their PD experiences this summer.

Walter Roberts Endowment launches summer internship grants

As the academic year draws to a close, the challenges brought on by COVID-19 continue to affect many GW students into the summer.

The Walter Roberts Endowment (WRE) and the Institute for Public Diplomacy and Global Communication (IPDGC) have created a $15,000 grant to support opportunities for undergraduate and graduate students at the George Washington University – to undertake internships in public diplomacy programs during summer 2020.

There will be five (5) grants of up to $3,000 which will be awarded to students for work on IPDGC projects, to support unfunded internships or similar opportunities in public diplomacy (as determined by the WRE).

More information on the grant, eligibility, and application details are available: Walter Roberts Endowment Internship grants 2020.

The deadline for submission is Wednesday, May 13 by 5pm (ET).

All application materials, or inquiries, to be sent to ipdgc@gwu.edu

 

Congratulations to Chaniqua D. Nelson – 2020 recipient of the Walter Roberts Award for Public Diplomacy Studies

The Walter Roberts Endowment and the Institute for Public Diplomacy and Global Communication (IPDGC) is proud to congratulate Chaniqua D. Nelson for being the recipient of the Walter Roberts Award for Public Diplomacy Studies for 2020.

In Tokyo

Each year, the Walter Roberts Endowment grants $1,000 to a GW graduate student who shows exemplary performance in public diplomacy studies, and has aspirations for a future career in this field. Ms. Nelson, a Charles B. Rangel International Affairs Graduate Fellow, shared that she had always wanted a job that involved building relationships between the United States and other countries. After her commencement, Ms. Nelson will launch her career as a Public Diplomacy Officer with the U.S. Department of State.

Here’s a short interview with our 2020 Walter Roberts PD Studies award recipient:

What experiences motivated/ inspired you to choose this career path?

In 2012, I had the opportunity to volunteer for the Young African Leaders Initiative (YALI). That volunteer opportunity led me to meet some amazing Foreign Service Officers who were working to assist the next generation of African Leaders. I remember interacting with both YALI participants and U.S. Foreign Service Officers at a reception hosted at the Meridian International Center, thinking: ‘this is what I want to do for the rest of my life’ – assisting with expanding and strengthening the relationship between the United States and other countries. Later, I had lunch with the Diplomat-in-Residence at the time, Ambassador Eunice Reddick. She shared her story with me, of what led her to the Foreign Service and encouraged me to take the Foreign Service Officer Test and apply to the Charles B. Rangel International Affairs Graduate Fellowship. It took a couple of years after my encounter with Ambassador Reddick, to decide on pursuing a career in the Foreign Service. I honestly thought that I didn’t have what it takes to be a Foreign Service Officer – I didn’t know a lot of foreign languages and I didn’t participate in prestigious fellowships/scholarship programs like the Fulbright U.S. Scholar Program or the Benjamin A. Gilman International Scholarship. However, it wasn’t until I participated in the Overseas Development Program for civil servants at the Department of State, where I served as an office management specialist in the Public Affairs Section at U.S. Embassy Beijing, that I realized that I could do this as well. I was extremely fortunate to have supervisors who cared about my development. So, when I got the courage to ask Minister-Counselor for Public Affairs Lisa Heller and the now Director of the Office of International Visitors Program Anne Grimes to write me a recommendation for the Charles B. Rangel International Affairs Graduate Fellowship, both immediately said yes. I am extremely thankful to Ambassador Reddick, Minister-Counselor Lisa Heller, Director Anne Grimes, and a long list of others for their encouragement. Their belief and support had inspired me to apply for the Charles B. Rangel International Affairs Graduate Fellowship and attend the George Washington University!

What have you enjoyed about your graduate studies at GW?

I have enjoyed learning about the intricacies of public diplomacy on a micro and macro level. What is special about the George Washington University, in particular the Global Communication program, is its ability to merge theory with practice. In Dr. Patricia Kabra’s Public Diplomacy class, we did everything a public diplomacy practitioner would do including writing speeches, press simulations, and developing a public diplomacy strategy for our embassy. In addition, I have also enjoyed learning about becoming a more compassionate and effective leader through my elective courses at the Department of Management within the School of Business.

What will you be doing after graduation?

After graduation, I will join the Foreign Service as a Public Diplomacy Officer. As of right now, I am unsure where I will be stationed. However, I am excited to explain U.S. history, cultures, and values to foreign audiences and promote educational and culture exchange abroad.