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Reflection by Alanna Williamson, MPH Class of 2019

As a health policy student with a strong interest in health care payment and delivery system reforms and cross-sector innovations designed to improve access to and quality of care while reducing costs, this course on Public Private Partnerships (PPPs) has been an invaluable addition to my graduate coursework. The perspectives shared by my classmates from the business and public policy schools were complementary to my own understanding of social funding opportunities and challenges from a public health policy lens. As one would expect, in the school of public health, my courses have focused on policy development, implementation and evaluation to achieve targeted public health outcomes. However, we do not go into as much depth about the pros and cons of various financing or organizational arrangements for social programs that have a direct impact on public health, including health care, housing, transportation, and public safety. Financing and organizational frameworks that achieve better “value for money” are of great interest to policymakers, funders, and private sector stakeholders, so it was extremely helpful to deepen my understanding of the strengths and weaknesses of public, private, and PPP organizational structures and financing arrangements from both a business and policy perspective.

Prior to visiting London, I was surprised to learn that I really had no idea what a PPP is. This term is used in the US constantly, but it is used to describe any project or program with both private and public-sector involvement. The benefit of these relationships seemed to be simply that public and private sector interests could be aligned to achieve a common goal. Through this course, I have learned that PPPs leverage private sector financing and efficiency to promote a public objective. The state can shift risk to the private sector and pay for performance based on predefined outcomes without investing a lot of up-front capital. PPPs can inject competition into a market to generate innovation and efficiency, but there are not as effective if the public sector subsidizes the program because this dilutes the incentives for private sector efficiency and competition.

I also learned that PPPs can be effective at the national, state or local level. It was interesting to hear about the UK trend toward devolution, as this mirrors the strong desire for states’ rights and autonomy in the US. In the health care sector, some of the most interesting and innovative value based payment arrangements are developing most rapidly at the state level in places like New York, California, Washington, Massachusetts and Montana. These states have the autonomy to incentivize health and wellness outcomes measures through innovative payment arrangements and delivery system reforms within the broad constraints of federal Medicaid policy. It seems that the UK has a similar urge to pass the authority to test innovative payment arrangements to more local levels of government through block grants or bundled payments in order to achieve better value for money. Since states in the US must balance their annual budgets, there may be more incentive to test PPPs at the state level in the US, particularly in business-friendly states with social problems that could be resolved in partnership with local private sector companies.

 

During our course in the US, we focused a lot on the opportunities of the PPP model to enhance public sector program quality and contain costs. However, there are very real downsides to this model that were made apparent on our visit to the UK. First, by fully shifting risk to the private sector, there is a real chance that operations will fail. We heard in class about a handful of examples, but in London, it did seem like this was a common occurrence. PPP contracts are written to ensure that a public service is delivered on time and on budget or the additional delay or costs are not paid for by the state. However, the failure of a private sector firm to deliver the public services promised, such as timely operation of commuter trains, ambulances, or defense, causes significant problems to the public and overall society. Simply not paying for the service if it is not delivered when needed does not seem to account for the negative effects that the disruption has on public safety, the economy, and public opinion of the privately operated public service.

While we did touch on this topic before the UK portion of the course, this point was driven home by hearing outrage from locals about the train system and my own experience of a train being cancelled. While I was refunded the full amount of my fare, this cancellation caused me to wait in the hot sun for a few hours and miss a portion of the London program. While I appreciated the financial compensation, what I really would have preferred is a reliable train that got me to London at the time scheduled. This experience led me to believe that the trains in the UK are unreliable overall, and I can understand the frustration that people would have if they rely on trains regularly. With so many failed P3s across sectors in recent years, I understood the public backlash against this model much more after being in the UK, as well as the recent reframing and focusing on infrastructure projects rather than services.

Finally, because of my interest in health policy, I spoke to many of the UK representatives and locals I met about the National Health Service (NHS). There was broad consensus from people across the political and economic spectrum that there is a need for significant reform related to financing the healthcare system to ensure sustainability and quality going forward. Some felt that increasing general taxes was the only way to go. Others focused on taxing corporations or closing tax loopholes, targeting firms like Amazon, to increase funds for the health system. A group of labor party protesters walked through the streets of Bath wishing happy birthday to the NHS and distributing pamphlets about the benefits of the system. They compared the amount of taxes being contributed to the UK health system per capita to German health care funding, stating that the UK was contributing much less and that this is the primary reason why quality is falling short. Others focused on immigration, stating that the NHS does not have the capacity to take care of all the new immigrants, and that this was the heart of the issue for them. One nurse I spoke with was convinced that the NHS would have to be dissolved, and was quite sad about it, but to her, this seemed inevitable. She said that she worked long hours and that her clinic was understaffed, but the main problem with capacity that she cited was that physicians were not compensated enough. It was interesting to hear the perspectives about funding and sustaining the national health care system in the UK, as many of the issues raised mirror the political and ideological stances of the US. However, in the UK, there seemed to be a stronger emphasis on fairness and rationality that is often missing from heated, emotional debates in the US. The concept of fairness seemed to pervade most policy discussions and it seemed like policymakers and lay people in the UK were grappling with how to solve these complex problems in a way that was fair to all citizens, including people of different income statuses and regions. Policy discussions also tended to be more forward-thinking, taking into account potential impacts on future generations. This standard for policy decision-making often seems lacking in the US where we are so often short-sighted and partisan in our policies.

In conclusion, the US and the UK are grappling with strikingly similar problems related to rising health care costs and constrained state budgets. It is useful to look to the UK for lessons learned and best practices related to PPP and other innovative funding models to improve quality and generate capital for public programs.

Preparing and organizing ahead of time for on-site consulting is important. But more important is to prepare to be flexible as things never go exactly according to plan. —Taylor Ruoff

The most surprising part of our findings was just seeing in person how overly-developed the destination has become. Areas that had once been known for their natural authentic beauty have now become incredibly filled with both garbage and people. It truly is a waste crisis. —Taylor Ruoff

Because the project had so many moving parts, we were able to really apply what we were learning as we went along to each new task. Being instructed on the theory of consulting introduced me to the work we did, but actively meeting stakeholders, collecting data, and working alongside our Indonesian counterparts helped commit what I learned to memory. — Shelby Luzzi

For many people in these communities, tourism is a new concept that they have never been exposed to. I remember during our final presentation, one village leader stated that his biggest concern was the outcome and potential impact for our research in his village. He advised that there have previously been many researchers that have come and gone, but none of them have ever provided their findings or a report. None have given back to the community. — Mary Cruz

We hope that our recommendations provide some helpful and actionable steps to help promote and restore more sustainable tourism practices on the island. — Taylor Ruoff

Bali’s palm-fringed Kuta beach, a former fishing village, has become one of Indonesia’s major tourist destinations. Last year, one in three of the country’s 13.7 million overseas tourists went to Bali.

While the influx of visitors has been a boon for the local economy, tourism is taking its toll on the local environment. Kuta beach is now drowning in a sea of plastic garbage, which is so overwhelming that earlier this year, local officials declared a “garbage emergency” across a 3.7-mile (6-km) stretch of coast. While much of the waste washes in from the sea, it’s also generated by tourists and residents. Bali’s infrastructure is just not equipped to handle so many people.

Trash disposal is only one challenge posed by overtourism, the recently coined term for too many visitors, which has become a rampant problem that’s plaguing popular destinations around the world. To help them deal with with their particular tourism challenges, George Washington University students and faculty working under the auspices of the International Institute of Tourism Studies recently went to Bali and Bandung—the capital of West Java— to conduct assessments and make recommendations for future development. The consulting project took place at the invitation of and  in collaboration with student counterparts from STP Bali and STP Bandung, local universities whose Colleges of Tourism falls under the auspices of the Ministry of Tourism.

“While tourism brings many economic benefits to the island, it’s also creating pressure on local resources and contributing to major environmental problems such as pollution, water depletion, and waste and water management issues,” explains Taylor Ruoff who was among the group of GWU student consultants.

The team of twelve, which included students from the Masters of Tourism Administration program along with one student who is earning her Masters in International Education, used the Global Sustainable Tourism Council (GSTC) Criteria for Destinations as the basis for their assessment in Bali. These criteria are designed to help tourism destinations and businesses protect and maintain natural and cultural resources, maximizing social and economic benefits for host communities and the environment.

The students made a preliminary presentation of their findings and recommendations in Bali at the 2018 Forum for International Tourism & the Environment (FITE), an annual forum that draws students from Indonesia and around the world to participate in yearly competitions and international conferences on tourism and sustainability. They commended the many businesses on the island that had joined the voluntary certification program Tri Hita Karana, which requires that members uphold specific certification practices, and they also cited a couple of temples in particular that were at risk due to overcrowding.

For their work in Bandung—a large city on the island of Java that mostly draws domestic tourists for its commercial, cultural and culinary attractions—the GWU students worked with graduate students from  STP Bandung. Together, they assessed the tourism situation in the outlying villages of Jelekong and Alamendah and offered recommendations for improving community-based offerings for tourists, including homestays with local families.

The students presented their findings to community members and government officials from the two villages. “We’d learned in destination management classes about the benefits of bringing together diverse groups of tourism stakeholders with competing opinions and priorities,” explains Ruoff.  “Seeing the discussions unfold in-person was eye-opening. You have government officials looking to bring more people and revenue into the town. You also have locals, whose families have always lived in the villages and they don’t necessarily see the benefits of tourism. It’s difficult to make everyone happy. We tried our best to reflect the interests of all stakeholders in our presentation and final report.”

To discuss solutions to various challenges that Indonesia’s tourism industry  faces, Anang Sutono, Senior Advisor to the country’s Ministry of Tourism, will be speaking at the World Tourism Day Forum Overtourism: Seeking Solutions. The event, a joint initiative of GW’s International Institute of Tourism Studies and the Center for Responsible Travel, will take place in the Jack Morton auditorium on September 27th. Click here to learn more.

International Institute of Tourism Studies Executive Director Seleni Matus traveled to Indonesia where she delivered the talk Placemaking, Culture & Tourism: Creating a Sense of Place at the 3rd Forum on International Tourism and the Environment (FITE). A partnership between the Institute Français, the Embassy of France to Indonesia and the Indonesian Ministry of Tourism’s Institute of Tourism in Bali with support from The George Washington University, FITE invites students from Indonesia, France and other countries to participate in international student conferences on tourism and sustainability.

Cultural heritage tourism is a particularly fast-growing segment of the tourism sector and key to the work of the International Institute of Tourism Studies, which focuses on tourism as a means of sustainable development. To better understand the overall concept of placemaking and how it relates to cultural tourism, we sat down with Matus just before she left for her trip.

Could you define placemaking?

First we need to be clear what we mean by place. Places are environments in which people have invested meaning over time. A place has its own cultural and social identity and is defined by the way it’s used and the people who use it.

So, then, what is placemaking?

Either organically or by design, people create places. An example of a place that evolved organically is Fusterlandia, an area on the outskirts of Havana, Cuba where a mosaic tile artist decorated his house. The neighbors, who were so impressed, asked him to decorate their homes. Very soon, the entire area became covered in wonderfully festive tiles and the once-forlorn area suddenly developed a cohesive identify. Tour buses now make Fusterlandia a regular stop. Fusterlandia is not only a good example of organic placemaking but of cultural tourism.

What do you mean by planned placemaking?

Several years ago, UNESCO began a program to conserve cultural heritage in cities around the world and identified places known for particular cultural characteristics—design, folk art, literature, music, etc. There are now more than 180 UNESCO Creative Cities. The intentional conservation of culture has enabled these cities to not only protect but also to promote their unique cultural characteristics. In Indonesia, for example, there are two UNESCO Creative Cities—Bandung, a design hub, and Pekalongan, which is known as the “Batik City.” While families have been making batiks there for thousands of years, the city government created a resurgence around the art form through increased funding, which has drawn the interest of young people as well as tourists and helped to revive the city’s economy.

Do you foresee that the placemaking movement will grow?

Absolutely. We’re seeing it around the world…Cuba, Croatia, Dublin, Durbin, Mexico, Malawi—placemaking is all about identifying, cultivating and conserving culture, which is key to sustainable development and to tourism, especially as an increasing number of travelers want to visit places that feel authentic. And residents in communities with a distinct sense of place are realizing economic benefits as well as enjoying the sense of cohesion that comes from living in a well-defined place. The UN in its 17 Sustainable Development Goals identifies the conservation of culture as key to sustainable development. So I think we’re only beginning to recognize and understand the power of placemaking as a vehicle for healthy development, which economically benefits communities and protects cultural and natural heritage.