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Written By: D’Antione Copeland, Lee Fauteux, Bobby Peddireddy, Gina Romero, Global MBA Class of 2018

 

Like many other smart devices, autonomous vehicles will eventually become a part of the Internet of Things (IoT). Autonomous Vehicles (AVs) will need to share enormous amounts of data with smart infrastructure and other connected cars in order to operate safely and efficiently under a variety of different conditions. Existing wireless networks simply do not have the capacity to handle the 4,000 GB of data that Intel predicts will be shared per car on a daily basis.1 To accomplish this, wireless data grids will have to move beyond the capabilities currently offered by 4G networks.

The fifth generation wireless, also known as 5G, is a fast approaching network system that is set to be available in late 2018. 5G will have a wider bandwidth, faster speeds, higher capacity, improved network coverage, and less latency than 4G networks. Experts predict the 5G network is what is needed to successfully launch autonomous vehicles.2 Autonomous vehicles will shape the future of mobility and infrastructure because they will possess technology that communicates with other cars, roads, bridges, pedestrians, etc. This aggregated data will lead to the creation of Smart Cities with smart infrastructures, and the 5G network is vital to properly gather and process massive amounts of data in real time. It is essential that AVs have this ultra-high speed network because communication between vehicles and infrastructure must always be completely up-to-the-minute to ensure the safety of everyone on the road. The bandwidth and speed made possible by 5G networks will benefit AVs by making cloud computing more able to reliably aid connected cars in making split-second decisions.

 

This blog is part of a series created under the direction of Bonnie Pierce, Lecturer in Strategic Management and Public Policy, for the GW Business School class “Business and Society: Autonomous Vehicles.”

 

1 Landau, Deb. “Intel 5G: The Communications Key to Autonomous Driving” January 2017.

2 Segan, Sascha. “PC Magazine: What is 5G? May 2017.

Last week was the first week of classes. My roommate and I were able to navigate our way through and got to school 45 minutes before class started (talk about overachievers ?). The classes I am taking are all luxury classes so I was extremely excited because these types of courses are not offered at GW.

My first class was Luxury Retail Management in which we learn about how companies communicate their brand and strategies retail strategies to build the brand. There is a required group and individual project due at the end of the course. The group project consists of acting as a secret buyer at one of eight luxury brands who have a large presence in Paris, I picked Chanel (obviously). The individual project is a paper on how major brands are developing omni channel (bridging online and offline customer interactions), my company is Christian Louboutin (long heels red bottoms, long heels red bottoms).

The next class was International Luxury Distribution in which we learn about distribution strategies and business models of successful brands. This class also has a required group and individual project. The group project is to present the dynamics of multi brand distribution for multi-brand concept stores in EMEA. The individual paper is to analyze brand collaborations in a particular sector, my paper will be on Boucheron‘s jewelry collaborations.

Both courses are taught by Denis Morisett who was the former COO of Ralph Lauren Europe, CEO of Pierre Balmain, and Managing Director France of Armani, Director of Luxury Executive Programs, and has been teaching at ESSEC for over 20 years. Needless to say, this man has been around and knows what he is talking about. The courses complement each other in terms of content, in Management you learn how to brand is making its name online and offline and in Distribution you learn how the brand is getting its name across internationally.

The other class I am taking is Anthropology of Luxury Brands in which we learn about the evolution of human’s wants as it relates to luxury. I have never taken an anthropology class before, so I am excited to learn about what actually makes us want to want these crazy outrageously priced items and how have brands utilized these wants to create an empire for themselves. The professor is Simon Nyeck who has a great deal of knowledge in marketing, he received his PhD in Marketing from ESSEC, a Doctoral degree from Paris Dauphine University, GloColl Fellow on Participant-Centered Learning from Harvard Business School, and the list goes on.

The first day of class was so stimulating, I was learning about how all of the big names actually became big names. Hopefully one day I can be one of them :D

 

Written by: Natalie Bernier, PMBA class of 2018; Kasey Chen, PMBA class of 2020; Chris Graff, PMBA class of 2018

 

Standardization, the ability for the critical components of Autonomous Vehicles (AV) to communicate over a common protocol, is essential to improving safety, reducing costs and resources, and making this innovative technology a success. Communication among systems is the key component of interoperability that is necessary for a safer, more convenient, and enjoyable future in transportation.

  • Improve Safety - Innovation in the AV space is accelerating at a breakneck pace. While this helps ensure that some level of AV technology will be available to consumers by 2025, the variations in technology being developed could create proprietary silos of components that do not communicate effectively. Without a standardized platform, safety risks and costs will increase in the long term. Open source development of key critical systems is imperative to ensuring the consumer safety. Interoperability allows instantaneous communication among vehicles, alerting one another of roadside hazards and increasing sight distance between them.

  • Reduce Cost - In order to collaboratively aggregate the best technologies, while continually fostering innovation, interoperability must exist.1 Variation in AV may be concerning for consumers. A survey by AAA shows that 81 percent of Americans feel that AV systems should work consistently and seamlessly across all auto manufacturers.2 Through the ecosystem of partnerships and alliances, cost avoidance opportunities can be realized through the exchange of information. The budget for R&D efforts are wasted in developing competing technologies for the same goal.
  • Enable Innovation - Common platforms spur innovation by creating a connected ecosystem which simplifies development efforts. Standardization in many countries is not an option, giving the United States the opportunity to take a lead in global innovation. To do so, it is imperative that the United States initiates these efforts to avoid reverse engineering.

AV stakeholders must commit to sharing resources and expertise if American consumers are to benefit from this innovative technology.

 

This blog is part of a series created under the direction of Bonnie Pierce, Lecturer in Strategic Management and Public Policy, for the GW Business School class “Business and Society: Autonomous Vehicles.”

 

1 Leigh, Bob “Standards-vs-Standardization” March 7, 2017

2 AAA American Drivers Conflicted About Self-Driving Cars” March 7, 2017

Written By: D’Antione Copeland, Lee Fauteux, Bobby Peddireddy and Gina Romero, Global MBA Class of 2018

 

Among the many benefits of Mobility as a Service (MaaS), the most tangible benefit will be a more affordable and robust transportation ecosystem. Currently, commuters in Los Angeles spend an average of $2,600 annually or an average of $10 per day on a round-trip commute to the office. For tomorrow's MaaS, autonomous vehicles (AV), could soon be the lifeblood of tomorrow’s Smart Cities. As urban populations grow and as Smart Cities emerge, city leaders face a growing challenge: offering Mobility as a Service and investing in adequate transportation infrastructure that will serve the needs of the public and provide an economic boost.

The emerging technology of AV and MaaS business models have introduced an array of business ventures beyond traditional ride hailing service providers, such as Lyft and Uber. General Motors and Waymo are now joining the race to provide autonomous vehicles, related technology, and fleets. These new business models hold out the prospect of an improved transportation ecosystem that can reshape the urban landscape of tomorrow’s Smart Cities. More importantly, the rise of the MaaS network will significantly decrease consumer cost and timeliness of point-to-point mobility.

According to an ARK Investment Report, autonomous taxis will cost commuters a mere $.35 per mile, approximately a 90% savings over today’s average.1 The economic savings is predicted to drive national adoption of an autonomous taxi network. Analysts predict that by 2035, autonomous taxis will be the dominant MaaS for door-to-door mobility.

Total Cost Per Mile of Vehicle Service graph

 

Research shows that autonomous taxis will add $2 trillion to the U.S. GDP alone and exceed $10 trillion in gross revenue by 2035, while the costs associated in implementing the necessary infrastructure is estimated to be $2 trillion over the next 10 years, a small, yet smart investment for a big return.2 City planners and leaders need to now proactively invest in smart infrastructure, robust 5G networks, fully autonomous inductive charging stations (Vehicle to Electric Grid) and curbside pickup/drop-off locations for AVs, to make these savings a reality.

 

This blog is part of a series created under the direction of Bonnie Pierce, Lecturer in Strategic Management and Public Policy, for the GW Business School class “Business and Society: Autonomous Vehicles.”

 

1 ARK Investment Management LLC, "Mobility-as-a-Service: Why Self-Driving Cars Could Change Everything", October 2017

2 Uber Fare Estimator, as of January 13th, 2018