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Post by Jennifer Swartz, GMBA ’19

On October 20, 2018, our Chilean journey officially began. I remember excitedly walking into class, where we discussed Chile, the projects, and how the program would be organized. I could not wait to go to such a scenic location, work on a project for an emerging winery, and expand my marketing proficiency. Now as I sit here in January 2019 reflecting on the trip, I realize that it left me with much more – unexpected new skills and knowledge about myself that I will undoubtedly carry long after the program.

As we began the project, my team and I dove headfirst into research. Having previously worked in and heavily researched the wine industry, I stuck to my usual routine of books, reports, and journals. However, my teammates really expanded my approach to researching. They introduced me to new platforms, research techniques, and ways in which to conduct analysis. I am beyond grateful for this and am eager to apply these practices in my future work.

By way of utilizing different researching methods, I ended up learning a great deal more than I thought I would about the wine industry. For example, we conducted a comprehensive survey where we were able to identity types of labels that best resonate with Millennials, an area of growing importance. Moreover, I realized how much I actually retained from my winery internship. When I left my summer internship, I was overwhelmed by the industry as a whole and unsure about how much I was really taking away, given its many intricate dimensions. However, I was able to tap into my experience to help my team construct a more fleshed out marketing strategy that adequately addressed our client’s concerns, particularly for pricing and placement. I no longer felt overwhelmed, and instead became increasingly intrigued by the wine industry, which has since compelled me to reconsider the wine industry as a potential area to work in post-graduation.

Additionally, my experience has caused me to embrace presenting (insert shocked faced emoji here). For as long as I can remember, presenting has been an activity that fails to thrill me. In fact, it is one that I have avoided at all costs. Yet, that feeling subsided for this project. I loved working with my team as we rolled up our sleeves and got to know all we could about the wine industry. Our efforts made me feel both confident and fond of our findings, and I often could not resist piping up when answering questions, whether to our professor or our client. When it came time to present, I was not fearful, but in fact… exuberant. I was animated as I painted a picture of how our client should showcase their brand and left our presentation feeling fulfilled that I adequately conveyed our points.

It made me realize that by putting in the work in the researching phase and exploring an industry of interest, I actually want to share my findings and tell a story that will make a (hopefully) lasting impact… a self-discovery that I NEVER thought I would make.

Post by Jennifer Swartz, GMBA ’19

“God loves us.” I am not a religious person, but over the past year of traveling through the Global & Experiential Education Department at GW, my classmates and I have come use to use this phrase. Why, you ask, while undoubtedly scratching your head at its nonsensicalness? Well, we coined “God loves us” to celebrate our travels. Moreover, we began reciting it to signify how truly fortunate we were to be able to take the time to be in school and venture on such profound, interactive, and worldly experiences. Our positive attitudes cascaded into waves of good fortune and the ultimate joys of traveling – meeting new people, discovering hidden gems, and being exposed to cultures in ways we never envisioned possible.

However, upon arriving to Santiago, my good fortune seemed to come to screeching halt. Chile, while known for many wonderful things, is also notorious for petty crime. I had a pretty rude awakening and learned rather quickly that petty crime is no joke, as my backpack, complete with my passport, wallet, laptop, and various other belongings got stolen. Enter shock, anger, helplessness. All the things you hope to never encounter while traveling.

This unfortunate experience happened on day 1. Yet, here we are, day 5 of the trip, and all of those feelings have long evaporated. What’s more, I have nothing but positive things to say about Chile. The wines are fantastic, and every winery I went to rolled out the red carpet… especially our client who allowed us to taste a vintage 1994 Cabernet Sauvignon – muy delicioso! The landscapes are both diverse and stunning, complete with everything from endless sandy beaches to snowcapped mountains to intricate skyscrapers. And finally, the people made it a place to highly revere. As someone who surely has annoyingly slow and broken Spanish, the Chileans I encountered always took their time to help me understand their language, whether I was at the embassy getting my temporary passport or ordering a delectable pisco sour. Their incredibly warm and welcoming nature allowed me to discover amazing restaurants, stumble upon more scenic hikes, and ultimately experience Chile on another level. The Chileans’ unflagging hospitality transformed what could have been an irreparably horrible situation to a trip that I will forever fondly remember. 

So, while I am not thrilled about the fact that I need to get a new passport, credit cards, and laptop, amongst other items, I still believe that God does in fact loves us.

Post by Jennifer Swartz, GMBA '19

Wanderlust. It has dictated a lot of my decisions while journeying through my MBA at GW. So, when the opportunity presented itself to again experience the world through one of the Global & Experiential Education department’s programs, I had to look into it. However, this wonderful possibility quickly turned into panic – which program should I choose?

Per usual, the Global & Experiential Education department compiled an array of options, all of which boasted intriguing projects, inspiring teachers, and magnificent locations. The confusion quickly became real, as every other day, another program would reach the top of my list. I ultimately came to the conclusion that I needed to base my decision on three factors: the project, location, and support.

The projects for the study abroad programs I was considering were extremely appealing. Not only were they all in the marketing realm, my concentration and intended field of work post-graduation, but they also focused specifically on brand management and consumer journey mapping. These two marketing areas are riveting to me, and I knew that the projects would provide me with a challenging and invaluable hands-on learning experience to connect a brand to customers. However, while riveting, these areas are somewhat new territory for me. I thus decided that I wanted to stay in an industry that I was more familiar with if possible. Last year, I got a crash course in the wine industry through a Net Impact and Kendall-Jackson case competition that resulted in a summer internship at Kendall-Jackson Winery. Due to this, the Chile study abroad program gained its first point.

Next up in my analysis came location. I have been fortunate enough to have visited numerous countries prior to graduate school, as well as throughout my MBA experience. In spite of all of my globetrotting, I have not yet explored Chile. Santiago, in particular, is a city that I have long yearned to visit given its vibrant culture and many attractions. After doing some research and learning more about its stunning landscapes, welcoming people, and amazing wines, Chile again gained another point.

Lastly, I knew I needed to have support if traveling abroad. While everyone needs this, support became a more physiological need, as this past semester was a bit difficult for me. Throughout my time at GW, I have befriended three incredible classmates who have quickly turned into family. All three of them have been an unbelievable support during this time… AND they all happen to be going on the Chile study abroad program. A compelling project, beautiful location, and undying support traveling the world with three people I love? Chile wins.

Now that my decision is made, I can officially sit back and let the wanderlust wash over me as I prepare to embark on this exciting adventure to Chile.

Reflection by Christopher McClinton, Part-Time MBA Class of 2019

London First Impressions

Upon arriving at Heathrow a visitor to London gets the impression that he or she might there have a fully immersive international experience without leaving the airport. Some disruptions to my itinerary resulted in an unplanned and hurried dash across multiple terminals in order to catch my flight. Despite my travel anxiety, I had infrastructure on the brain and couldn’t help but marvel at the intersection of so much transport, commerce, culture, and public utility in one space. Whatever metropolis the rails leaving the airport led to seemed momentarily like a mere adornment for the real urban epicenter which was Heathrow itself. For all of the divergent opinions I would hear over the course of the next week about the efficacy of British rail and transport I was massively impressed with the Tube. Twenty‐one stops, one line change, and less than an hour later I was standing on Marylebone a block from the hotel. I would learn a lot over the next week, but among the first things I learned from Anne‐Marie (our tour guide) was that Henry VIII upon seizing the church’s land to be his personal hunting grounds unwittingly made a huge contribution to present day London’s urban planning. The park is vast and beautiful, and like Central Park in New York is a vital green space in a dense urban area. Our hotel was right next to it and all of the students appreciated that.

Learnings

The impression that the UK is a deeply divided populace ideologically speaking is the most enduring lesson learned from my trip. I think it was a remarkable experience for the GW students to be in London just months before its divorce from the EU takes effect on March 29th, 2019. In the two years since the referendum we learned that basic questions relating to borders, immigration, trade polices with the EU have yet to be resolved, yet the country is hurtling towards that deadline with unknown consequences beyond it. During our visit with Lord Knight, who seemed deeply distraught over the future of England post‐Brexit, it was pointed out that the whole question of the border with Ireland, which will remain in the EU, has not been resolved and has no practical resolution. I was struck by how many similar and sensitive issues ranging from trade to labor mobility must not have been fully contemplated at the time of the referendum. The disdain that some of our speakers had for the ‘London‐centric’, a term seemingly deployed as a pejorative, was initially surprising but echoed some of the rhetoric that is commonly heard regarding attitudes toward the ‘elites’ in our country. From my perspective, the debate between the conservative and labor party in Parliament bears much resemblance to the highly partisan debates in the US as they pertain to immigration and trade today. In some ways, the focus of much of our course (whether certain enterprises are better managed by the public or private sector) parallels the on‐going debate over Brexit. In both debates there appear to be two firmly entrenched ideological camps with Conservatives in favor of Brexit and privatization and Labour preferring to remain in the EU and generally backing nationalization policies.

While Brexit, immigration, and privatization vs. SOE debates seemed to be highly divisive topics for the country, it was my observation that there were also some countervailing forces at work that served to unify the country. Since we were in England when they were playing Colombia in the World Cup round of 16, I went to a pub to watch the people as much as the game, eager to sample the culture in what I thought would be an authentic encounter with English culture. At the Prince Regent at the corner of High Street and Nottingham I found what I was looking for and thoroughly enjoyed rooting for the ‘lads’ alongside all stripes of Londoners with the game ending in a thrilling penalty shootout. Another unifying element that I noted during my visit was the National Health Service, which was celebrating its 70th anniversary. What was interesting to me is that, while not everyone thought the system was perfect, there seemed to be a shared sense of pride about what it had made possible for the English citizens. Individuals with whom I spoke would point out its shortcomings, but I don’t recall speaking to a single person that didn’t think it was serving an important societal purpose. Another element of unity that I observed was the pride the people of London showed in the RAF, which prior to our visit had just celebrated its 100th anniversary. A final point of shared optimism seemed to arise from the recent royal wedding of Prince Harry to an American woman that seems to have found favor with the British public. These were welcome, if fleeting, elements of shared optimism in an atmosphere that has lately been marked by fear and uncertainty over what Brexit will mean for the future of the UK.

 

Our on‐campus analysis of the PPP model and the Special Purpose Vehicle that is formed to contract with the public sector, assemble the sub‐contractors, and deliver the service was reinforced during our meeting with Transport for London (TfL). For me personally, it was during this meeting, and specifically during the discussion with Jenny Barber and Nicola Cox, that there was a meaningful connection between the more abstract material discussed in class and real world implementation of the risk transfer and pay‐for‐value framework. In particular, it was very instructive for me to learn the detail of how the Silvertown Tunnel project was actually tendered and financed, as it was the most concrete example of PPP project financing we’ve seen. Her project also illustrated how risk transfer was accomplished by creating a revenue stream based upon an availability payment formula that ensured TfL was paying for performance, even while retaining the ability to set the fares. Further, and consistent with our readings, the financing structure for Silvertown removed the asset from TfL’s balance sheet, converting the payment stream to operational expense instead of capital expense. What remains unclear to me is how the risk is transfer is ever complete so long as the UK government is perceived to be implicitly backstopping the entire project. As Nicola noted, an SVP involved in a recent PPP with TfL miscalculated the ridership fees (due to students riding free) on which it depended for revenue, resulting in a loan default. This in turn obliged TfL to step in and guarantee and refinance the loans, suggesting that the off balance sheet exercise is not entirely off balance sheet.

After TfL, I found the meeting most relevant to our course to be the time spent with Office for Rail and Road (ORR). In our campus course we read and heard from speakers (Wooten) about the challenges of trying to replicate competition with natural monopolies. As Carl Hetherington stated, the ORR’s job is to regulate competition and rail performance. This for me was the most tangible example of the intersection of business and the state, with licensed operators and open access operators competing for rail time. I found it interesting to hear about how their NPAT (Not Primarily Abstractive Test) was used to balance competition with use of the Secretary of Treasury’s funds. Carl’s team was also extremely well prepared and generous with their time. Though her presentation was not so much related to our course topics I found Sarah Carlson to be extremely impressive and I greatly appreciated the insights she shared into the process for rating sovereign debt. I left the Moody offices thinking that outside of the Fed Open Market Committee hers was arguably one of the most influential in the world economy.

Recommendations

One of the most rewarding parts of trip for me was the opportunity to get to know the other students. For many students in the PMBA programs that juggle full‐time jobs, families, and course work there is typically little time for socializing and networking with other students. Looking back, it’s interesting to see how little interaction there was among us during the campus portion of our course. Traveling together created a completely different and more collaborative dynamic with lots of ideas exchanged on both personal and professional levels. One drawback to the tight‐knit group we became was that we may not have fully taken advantage of the chance to interact with locals. I would caution future participants about this tendency and encourage them to explore the city on their own.

The trip itinerary struck a good balance between lectures and allowing for time to experience London and its surroundings. I thought the day trips to Winchester and Cambridge were also a great addition to the itinerary. On the whole, this summer program has enriched my graduate experience at GW and I’m glad for having participated.