By: Jesse
May 7, 2023
My CAP journey has me placed in Dubai, one of the most fascinating cities in the world. It's a modern, multicultural city that's also steeped in tradition and history. I can't wait to explore the iconic Burj Khalifa, the tallest building in the world, and the breathtaking Dubai Fountain. I’m also really looking forward to experiencing the vibrant culture and trying
new foods.
I have had the honor of being partnered with Botho Emerging Markets Group, a consulting firm founded by Ghanaian entrepreneur Isaac Kwaku Fukuo in 2006. Their mission is to connect investors, companies, governments, and non-profits who are interested in the world’s fastest growing markets across Africa, the Middle East, and Asia. Botho has been a leader in guiding organizations to success in some of the world’s newest industries, and they are now looking to bring the African creative economy to the Middle East.
To get ready for the trip I’ve been busy practicing my Arabic, mentally preparing for the crazy hot weather, and making my final checks packing my suitcase. I'm most excited about meeting my clients after an amazing semester working with them. However, I'm also a little nervous because I want to give them a good presentation! Working with my team and client partner has been amazing. Botho tasked us to discover the most lucrative creative industries across Africa and determine how best they can be monetized for a Middle Eastern market. After extensive research, our team has identified two cultural festivals as the focal points of our investigation: WeLovEya Festival (EYA) and the Lagos International Jazz Festival. These festivals are full of creative energy, and I can't wait to finalize all the last-minute details of our presentation in Dubai! As I prepare to leave, I'm filled with gratitude for this incredible opportunity that GWSB and the G&EE team have given me. I'm excited to share my journey with you all and document every moment on this blog.
