Market News with Rodney Lake: Pricing Power

Market News with Rodney Lake is a monthly show to discuss key investing concepts and items in the news.

Pricing power is a measure of how much a change in the price of a product will affect the quantity demanded. Investors care about this concept because it shows the extent to which companies can pass costs to customers without harming their sales or margins. 

In this program, Rodney Lake, Director of the GW Investment Institute, discusses: when companies have pricing power, why it’s particularly important in the current economic environment, and a few examples from recent earnings reports.

2 Replies to “Market News with Rodney Lake: Pricing Power”

  1. Professor Lake,

    Thank you very much for the observant March 2022 report. Great points and illustrations provided.

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