Aimee Alvino

My senior graphic design thesis explores how the branding of the Olympic Games in relation to the hosting country created a specially curated image of the country and of the Olympic organization. The logo and branding of each Olympic Game are used to promote a country’s culture, political beliefs, and its economic strength while often intentionally neglecting and dismissing many social and political issues at the national and international levels.

The historical events, circumstances, and phases of time investigated in my thesis demonstrate that the Olympic Games branding is influenced by culture and politics and that the branding of the Games has consequently influenced other media and design outlets.

In any design practice it is important to consider the audience and the world in which one is designing for. Studying the designs for one of the biggest international events provides insight into some of the most successful approaches to achieving this goal.