Recruitment

CCAS graduate recruitment and marketing activities are an ongoing, college-wide effort. As DGS, you play an integral role in marketing and recruitment for your program. OGS can assist you in developing a program-specific recruitment plan that may include information sessions, email blasts, personal outreach, mailings, et cetera. The recruitment team works in conjunction with the CCAS Marketing and Communications team, who develop a marketing strategy to assist with graduate recruitment. Tactics may include social media campaigns on Google, Facebook, Twitter and LinkedIn, as well as web and print advertising campaigns.

Communication Plans

OGS has developed a comprehensive communication plan for all prospective, applied, admitted, and committed applicants. Applicants are contacted primarily by emails sent through TargetX. Additionally, every program has a communication plan that highlights program-specific information. Requests for changes to program-specific emails are sent in the Summer.

If a prospect contacts you directly

If prospective students contact you directly requesting information, please copy (“cc”) gradccas@gwu.edu in your response so we can add them to our mailing list in TargetX.

Recruitment Events

OGS staff attend many domestic and international recruitment events. The recruitment season runs from early September through early December, so recruitment staff will not be in the office during this time. Typical events we attend or host include:

Graduate School Fairs

Many institutions and organizations host fairs for students to learn about attending graduate school. These include direct school fairs at universities as well as organization fairs such as Idealist, McNair Scholars, EducationUSA, and QS Connect Fairs.

Webinars/Information Sessions

OGS hosts many general webinars on subjects such as Funding your Graduate Study, Tips and Best Practices on Applying to Graduate School, Applying for your Student Visa, as well as program-specific information sessions. These are all offered online. We currently use the GoToWebinar platform to host all webinars. Please email gradccas!gwu.edu if you would like to host a program specific webinar.

Chat Sessions

OGS also hosts graduate admission chat events. We host these events for prospects during the recruitment season and for admitted students in the first half of the year. We will invite programs to participate in these specific chat events for admitted students. It is a great way to reach admitted students who cannot attend an in-person event. It is also a great way for students to chat with one another.

Admitted Student Receptions

OGS hosts admitted student events in late March/early April for applicants admitted for Fall. All programs are invited to participate in the main, on-campus Admitted Students Day. It is usually a half-day event (through lunch) where we have guest speakers from Career Services, Student Engagement, and Financial Aid. If you participate, the DGS and/or other program representative(s)\ must be in attendance to assist with student inquiries; we do not invite admitted applicants of programs that are not participating. We have hosted this event in 2017 and 2018, with great success. Students have the option for a self-guided campus tour, and programs can offer their own department tours.

OGS has hosted smaller receptions in Los Angeles, Atlanta, New Orleans and New York. We hope to extend these events to other U.S. cities in the future.

GW hosts a number of Admitted Student Receptions internationally, including in China, South Korea and India. OGS staff have attended these events on behalf of the university and will continue to do so.

Campus Tours

Campus tours are offered by the Office of Graduate Enrollment Management every Monday, Wednesday and Friday at 12:30pm. Students can register for these tours online.

Open House

OGS hosted a Open House in Fall 2019. We welcomed all prospective students to this event to learn about applying to graduate school, funding, take campus tours, sit on a student panel, visit a program and student services fair.

We hope to host a virtual open house series in Fall 2020.

Collateral

Print Material

OGS, in conjunction with the CCAS Marketing and Communications office, has created various print materials to promote programs and events. Please let us know if you would like us to develop program specific print material.

Swag

OGS has a limited amount of swag items such as pens, drink bottles, lanyards, et cetera, for student giveaways.If you would like to request materials, please fill out our request form at go.gwu.edu/swag

Reports

We are able to create inquiry reports so you can see how many students inquiry after your program. This is for your information only. These students have already been receiving emails from our communication plan.

If you would like to view these reports please email gradccas@gwu.edu.

Let us know when…

You are attending a conference or event that might attract prospective applicants. There may be opportunities to market CCAS programs.
You are arranging a meeting with a special interest group.
If you are attending an event and need recruitment materials, please fill out our request form (go.gwu.edu/swag) at least one week in advance.
If you are travelling domestically or internationally. We may be hosting an event in your area and would love for you to attend.